Today's search podcast covers reciprocal linking and not getting into trouble, ways search engines might seek trusted links, whether white and black hats in SEO are going gray, Google and canonical/domain name issue problems, Ask Jeeves perhaps branding as ExpertRank being their technology, more about Google placing print ads for their own advertisers, cool industry stats for advertisers via Google, . and much more!

Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Monday through Thursday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Below are links with more information about the stories that were discussed.