Today's search podcast covers Danny Sullivan leaving Search Engine Watch and the Search Engine Strategies conference series; the Daily SearchCast moving to its own site (DailySearchCast.com); eBay and Google making friends on ad and click-to-call deal; Google's web application challenge to Microsoft Office & more.
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Monday through Thursday (see instructions here), through iTunes via this link, though our Yahoo Podcasts channel , on our Digg podcasts channel (and vote for us!) or in other ways listed here. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.
PLEASE NOTE THAT THE DAILY SEARCHCAST MIGHT NOT HAPPEN AS SCHEDULED ON WEDNESDAY, AUG. 30 DUE TO THE HURRICANE APPROACHING FLORIDA, WHERE OUR STUDIOS ARE LOCATED AT.
Below are links to more information about stories discussed:
Upcoming Seminars: SEO and Conversion Rates: Hand-in-hand - RX for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution - Big Brand Search Engine Optimization: Managing Large Campaigns
- Leaving Search Engine
After ten years, I'm leaving Search Engine Watch and almost certainly leaving the Search Engine Strategies conference series as well. My contracts with their owners Incisive Media are expiring, and we've not been able to agree on new ones.
Has Too Much Money, Possibly Classified As Investment Fund
Bloomberg reports and the Wall Street Journal reports that Google has asked the SEC for an exception to a rule that would classify them to be regulated as a mutual fund company. Basically, if a company's securities make up more than 40 percent of their assets, then they can be classified as mutual fund company. Google's plea to the SEC was "that it is not in the business of investing, reinvesting, or trading in securities." Right now no one knows if Google will be granted the exemption....
Signs International Paid Search Deal With Google
The Wall Street Journal reports that eBay has reached a deal with Google to offer up paid search ads "on eBay's auction web sites outside the U.S." The multiyear deal is to begin in early 2007 and should include Click to Call features in some of the ads. In late May, we reported that eBay and Yahoo signed a deal, where Yahoo would be eBay's "exclusive provider of graphical ads and Yahoo will promote eBay's PayPal to its merchants and publishers."...
EBay-Google PPCall Deal: More Than Meets The Eye
Barry posted earlier about the reported Google-eBay AdSense and "Click to Call" deal. The press stories were somewhat vague and incorrectly implied all elements of the deal to be international only. I subsequently got some clarity from Skype on the implementation. The big deal here is that this is PPCall coming to both Skype/eBay and Google in a potentially big way. The "Click to Call"/PPCall piece of the deal is U.S. only, to be implemented in mid '07. It will then go international after that. Google and Skype are opening up both of their voice clients to PPCall -- it's...
- Save Pluto!
Apps for Your Domain Live
Google announced the official launch of Google Apps for Your Domain. Everyone is talking about how this is an enterprise solution because it allows companies use Google products, currently Gmail, Calendar, Page Creator and Talk on their own domain. You can expect many of Google's other products to be rolled into this service, including Google Analytics, Google Notebook, Google Spreadsheets and others....
Favored Sites, and Editorial Opinion
There's a lot of blog coverage of a new patent from Google, System and method for supporting editorial opinion in the ranking of search results, which was originally filed with the US Patent Office in December of 2000. I'm seeing a lot of questions related to the patent......
Search Patent Filings: August 28, 2006 - Identifying Web Spam and Adult Images
New Microsoft patent applications include one that attempts to identify web spam based upon signals within the content of a page, another looks at ways to search using pattern matching and relevance to answer specific questions, a third describes a method of relating people to each other during a search based upon things such as being co-authors of documents, a fourth defines a process of refining searches based upon previous searches for the same query or by providing additional context to searchers, and a fifth allows users or communities of users to provide reviews of web pages independently of the...
Search Patent Filings: August 27, 2006 - Google's Recommendations, IBM's
Speedier Pagerank, Napster's Search
Google looks at search history and user behavior to rerank results and offer ecommerce recommendations, provides a way to rewrite navigation on web pages for users of a proxy system to access the web, and shows some of the inner workings of Desktop Search. IBM was granted a patent based upon providing advertisements to people based upon sites that they have visited, another that allows people to download information from specified pages which can be indexed and searched locally, a way of speeding up pagerank, and a method for organizing bookmarks. Microsoft published a couple of patent applications, one which...
Sued Over Personalized Search Patent
Yonhap News reports that Park & Opc Co., a South Korean ISP, is suing Google over a patent dispute. Park & Opc Co. claims they have a patent on personalized search that Google has violated....
Maps Inline With Search Results
Philipp Lenssen spotted someone who captured Google inserting a plus sign in the search results, when you click on that plus sign, it opens up a Google Maps result. Earlier, we reported that Google displayed map results in the OneBox area. This application of the Google Maps product requires user action to click on the plus sign, which opens up the Maps result. I have tested this out on the query that generated this Google response but was unsuccessful in replicating its behavior on a Mac or PC (Firefox or IE)....
Search Integrates Flickr Images In Search Shortcuts
The Yahoo Search Blog announced that they have integrated Flickr images into their search results. So a search on funny photos or travel photography would pull images from Flickr and then take you to a tag search at Flickr, if you so request. But what about Yahoo Images? Well, they still come up for some searches, I happen to be looking for an Windows XP logo today, and I searched on xp logo at Yahoo and got Yahoo Image results at the top, some may not be that appropriate. Also, typically a search on photos at [keyword here] would bring...
Removes Blog Search For Short Term
The blog community is buzzing over Yahoo removing blog search, including removing the Yahoo News integration of blog search or even accessing blog search at Yahoo. What is up? Why did Yahoo remove it? The only official quote I have seen was captured by Greg Jarboe at SEO PR, where he has a quote from Brian Nelson of Yahoo who told Greg that this is a temporary thing. In an email sent from Brian to Greg, Brian said that Blog search has "temporarily taken offline to retool the offering." Brian also adds that Yahoo "might be thinking bigger picture when...
Webmaster Central Adds A Blog
The folks who are responsible for Webmaster Central, the old Google Sitemaps, announced at the Google Blog that they have a blog specifically for Webmasters at http://googlewebmastercentral.blogspot.com/. This blog will be more focused on the technical side of things, from what it appears. Currently, the blog has topics on feature enhancements to Webmaster Central, googlebot tips, system maintenance updates and more....
Seeks Offices In Seattle Again
The Seattle Pi reports that Google is seeking new office space in Seattle. Google is highly expected to sign a lease for Tower 333, a 430,000-square- foot office building that was formerly known as the Bellevue Technology Tower. They are reportedly looking to occupy seventy-five percent of that building. The Seattle Pi takes this office as an advance at encouraging Microsoft employees to jump ship to Google. As an FYI, Google has office space in Seattle, as Gary Price reported back in 2004....
Farmers Site Loses Court Case Against Google
Reuters reports that the Dutch farmer dating site has lost their court case in Amsterdam. The judge ruled that the keywords "farm" and "date" were too general. When Farm Date's owner issued the complaint, they did so because ads come up for sex and pornographic sites, which they claim is "very damaging for Farmdate's reputation."...