Daily SearchCast, September 1, 2006: Social Media Optimization; Yahoo Gets More Mobile; Google's Image Labeler Game; Ask's Emoticon Search & More!

Today's search podcast covers optimizing content for social media traffic; Yahoo Go coming to Microsoft Smartphones; getting listed locally; contract tips for small SEMs; Google's image labeling game as a way to improve Google image search; looking for emoticons on Ask.com & more.

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Stories Discussed In The Show

  • Social Media Optimization: It's Like SEO, For Social Sites
    One of the coolest things about the rise of social networking and sharing sites like MySpace and YouTube are the new opportunities they offer to marketers, even to search marketers. Into that space seems to have come a new term, SMO -- social media optimization....
  • Understanding Digg.com
    Valleywag has an excellent Cheatsheet on What is Digg? Basically, if someone asks you what is Digg, just send them there. It describes the basics, how it works, how to break it, Digg's competitors, the recent publicity on Digg, "How Digg fits the buzzwords," oh and don't say "I got digged," I believe it is "I was dugg." Full details on Digg at Valleywag....
  • Yahoo Revamps Real Estate Portal
    The Yahoo Blog announced that they have revamped Yahoo Real Estate. They have also added some more Yahoo Shortcuts that pulls data from Yahoo Real Estate, directly on Yahoo Search. For example, a search on suffern, new york mortgage rates brings back a Shortcut with a chart of rates, with more links to more detailed information. They added some more shortcuts, including a listing short cut, so if you search on chicago real estate you get links to Yahoo Real Estate, if you search on home values you get a instant home valuation tool, if you search on a specific...
  • Tips On Getting Listed In Local Search Results
    Patricia Hursh wrote a ClickZ column named Four Steps Every Business Can Take to Improve Local Search Results. The article goes over the what, why and how on Local Search. In short, how does one get included in the local results you see search engines providing? She recommends that you (1) update your business listings at Amacai, infoUSA, and Acxiom, (2) submit your site to local engines such as Google Local, MSN Local, Yahoo Local, Ask Local, and TrueLocal, (3) update your Internet Yellow Page listings at YellowPages.com, Verizon SuperPages, and SwitchBoard.com, and (4) make sure to have your address...
  • New Search Patent Filings: August 29, 2006 - Yahoo looks at Interactive TV and VOIP
    Yahoo patent filings include one detailing bidding for placement in paid search filed this past April, another that details a very interactive environment for watching television programming, a third describing a method of soliciting consumer reviews, and a granted patent for a Voice Over IP (VOIP) system that doesn't require Telephony Interface Cards. Microsoft had two new patent applications published, including one which provides a means of suggesting alternative spellings for words, and another that interacts with searchers to help them construct queries. IBM filed a patent application for building social networks within a business organization, and was granted a...
  • Don't Get Caught With Your Contracts Down
    Even if you've got great search marketing chops, you need to cover your bases with clients with both pricing and contracts. In today's SearchDay article, Pricing Models for the Small SEM Shop, guest writer Christine Churchill has coverage of a recent SES conference where a number of experienced pros shared tips and insights on the mechanics of running a successful search marketing shop....
  • Yahoo 'Goes' for Windows Mobile
    Yahoo announced today the availability of its Go bundle of services for Windows Mobile. According to the release, the content and applications available include: Yahoo Mail, Yahoo Search (Local, Web and Image), Yahoo Photos, Yahoo Address Book and Calendar and Yahoo News and related content....
  • Ask.com Adds Emoticons Or Smiley To Smart Answers
    The Ask.com Blog posted that they have added a new Smart Answer to their suitcase, it is called an emoticon or smiley. You know they look like, :-) or ;-) or :D, you get my point. So now if you search on some of the more popular emoticon at Ask.com you will get a Smart Answer....
  • Google Images Labeler: Google's Challenge To Flickr?
    Google Blogoscoped spotted the Google Image Labeler game, designed to help Google improve its image search results through tagging. It feels like a catch-up game with human-powered efforts that Yahoo is embracing via Flickr -- plus it also looks pretty influenced by the work of Luis von Ahn and his ESP Game....
  • Yahoo Hiring Up All The Brains
    The Wall Street Journal published an article five days ago named Hoping to Overtake Its Rivals, Yahoo Stocks Up on Academics (free article available at Yahoo Research). The article describes how Yahoo is trying to compete with competitors by hiring up all the smartest people out there. About a year ago Danny wrote about The Google Battle For Hiring Tech Talent and if you are a SEW subscriber you can see all of Yahoo's recent hires here. So for now, Yahoo's plan is to hire very bright "Economists and Search Gurus" to get any edge they can against Google and...
  • Flickr #1 Photography Site In UK
    Hitwise is reporting that Flickr is the #1 photography site in the UK. This isn't really a surprise at all - what's more suprising is that it's taken a while to get there, and how it's got there. Flickr's UK market share has increased 39%, Photobucket's share decreased by 17% and Webshot's remained flat. This is apparently due good SEO and searches for soft porn using the brand name and various terms you can work out for yourself. In some respects this is worthy of nothing more than a wry smile and shrug of the shoulders. Unfortunately however, this may...
  • Yahoo Tests Enhanced Yahoo Answers Integration In Search Results
    Threadwatch discovered Yahoo testing a new way of displaying Yahoo Answer results within the Yahoo Search results interface. The new interface is larger and more pronounced, but in the same location (under the main organic results) as before. Threadwatch posted a screen capture of this here. I have posted a comparison of the current integration of Yahoo Answers and the test integration of Yahoo Answers at the Search Engine Roundtable....
  • Google Modifies Navigational Search Results
    I reported this morning that Google has changed the way they handle navigational like searches. For example, if you do a search on a site's name (i.e. navigational) you now get a different type of result set then you did a week or so ago....
  • When Good Search Bots go Bad
    Most people realize the importance of creating a search engine friendly site, but many don't take the final step of assuring that search engine spiders or bots can fully access the site. Even worse, they fail to block bots from non-public parts of the site, or don't recognize rogue bots that are crawling a site to steal content or for other nefarious reasons. In today's SearchDay article, The Taming of the Bots, guest writer Tony Wright has coverage of a recent SES panel where search marketers and representatives from search engines offered tips on managing bots, whether their intent is...
  • Matt Cutts & Vanessa Fox On WebmasterRadio.FM Thursday AT 1PM (PST)
    Vanessa Fox just posted at the Google Webmaster Central Blog that she and Matt Cutts of Google will be live on WebmasterRadio's GoodKarma show with GoodROI (Greg Niland). You'll be able to tune in tomorrow, Thursday at 1pm (PST) to hear Matt and Vanessa talk shop. Tune instructions at WebmasterRadio.FM....
  • How Google Handles Accented Characters
    Last night WebmasterRadio.FM aired a show with Vanessa Fox and Matt Cutts of Google, they talked about so many good things including how Google handles accent characters (see archived MP3 here). Last night, Vanessa posted a more detailed explanation saying that a Mexico will return results for both "Mexico" and "México" and the same is if a searcher enters in México, Google will return results for both "Mexico" and "México." It is clear that the results differ in ranking order, but what makes that order change - well, to me, it is not clear from the post. Vanessa also explains...
  • Search Engine Roundtable Starts Podcast: The Search Pulse
    This is a self-promotional post but I wanted to let you know that I will be launching a new search podcast named The Search Pulse. The show is run in conjunction with WebmasterRadio.FM, much like the Daily Search Cast, but only once per week, on Tuesdays at 5PM (EST). The show will recap the most discussed and important topics within the search marketing community and have expert opinion and commentary from Ben Pfeiffer and Chris Boggs. The persona of the show will be a lot like Bill O'Reilly's show but only on search. It should be one hour of deep...
  • Google Has 15 Days To Provide Data To Brazil Or Be Fined $23,000 Per Day
    The Turkish Press reports that Brazil has given Google Brazil 15 days to turn over the data on the Orkut users they have been asking for. If Google Brazil does not comply, they will be fining them $23,000 per day. Google has said that they would work with Brazil to shut down Orkut some communities but according to the court filing in Sao Paulo yesterday, those requirements have been 'unsatisfactorily met.'...

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