Google's news archives allowing for searching back 200 years worth of news; mistakes SEM firms should avoid; Microsoft's behavioral search ads targeting feature; Google's cached dates and more in today's show.
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Now Searching 200 Years of News
News search services like those offered by Yahoo, Topix.net and Google are great for contemporary events, but none keep stories around for more than a month or so. You can search news going back from many sources farther than that, but all charge for access to read the articles. Google today has launched a hybrid news search service that searches back more than 20 decades, and offers both free and fee-based results. It's an intriguing service, and I've got more details in today's SearchDay article, Google Debuts 200 Year News Archive Search. Postscript From Danny: Expect us to do a...
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- Top SEM
Andy Beal wrote a blog post he named The Top 10 Business Mistakes Search Marketing Firms Make. The first mistake SEM firms make, according to Andy, is that they create a "set up fee" that is often not affordable for many companies, instead, he said, charge a set monthly fee with a X month commitment. The second mistake is "offering too many service options," basically keep it simple. The third mistake is not building your SEM firm to scale beyond 5 to 10 employees, Andy gives some clues on how to make scalability happen. The fourth mistake is a mistake...
Microsoft Adds Behavioral Targeting Features To adCenter
MediaPost reports that Microsoft has added behavioral targeting features to the adCenter product. Microsoft has broken down Internet surfers into 18 audience segments including; mobile users, Internet power users, gamers, movie watchers, new/expecting moms, parents, and several categories encompassing travel searchers, and auto buyers and researchers. This now helps Microsoft stand apart from Google's AdWords product and Yahoo's Search Marketing product, PPC engines that currently do not have integrated behavioral targeting capabilities....
Classifieds A Big Gainer In Local Landscape
comScore is reporting that the classifieds category is gaining very fast with 47% annual traffic growth. Classifieds sites, as defined by comScore, collectively racked up 37.4 million monthly uniques in July. That's 22% penetration of the total U.S. online population. As one might predict the category leader is Craigslist, which had 13.8 million users and experienced 99% growth vs. the previous year. Only two sites grew faster than Craigslist on a percentage basis: LiveDeal (104%) and Oodle (463%)....
Updates Terminology Of Last Visit Date In Cache Results
Vanessa Fox posted an update at the Google Webmaster Central Blog on what the date and time displayed on the Google Cache page really means. The date displayed technically shows the last time Google "retrieved" data off the page, meaning if you have a page that hasn't been updated, and Google visits the page and sees that it was not updated, then Google will not retrieve any new information from that page and it won't update the date displayed on the cache page. Here is an example of the cache page of Search Engine Watch, carefully look at the date...
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