Daily SearchCast, September 7, 2006: Digg's Anti-Gaming Moves Upset Some Top Diggers; Google Minimum CPCs Change A Bit; Matt Cutts Gets New Clothes & More!

Discord over Digg's planned anti-gaming moves; Google's minimum CPCs change a bit, and folks take notice; ESPN says thanks, Yahoo, but we'll run our own paid text ads; the Matt Cutts doll gets a new wardrobe and more in today's show.

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Stories Discussed In The Show

  • Digg To Change System To Stem Gaming; Top Digger Quits
    Kevin Ross, founder of Digg.com, wrote that the Digg.com algorithm, for ranking top stories on the home page and other category pages, will be changing. Why? Because of other bloggers beginning to publicize that digg is rigged or at least favors the top 30 or so users (diggers). This notice of an algorithmic change to come to Digg.com has encouraged the top user, p9s50W5k4GUD2c6 to leave Digg with a comment he left here....
  • Google Adjusts Minimum CPC Rates
    I reported at the Search Engine Roundtable this morning that Google has made some "minor" adjustments to their minimum CPC prices. In a WebmasterWorld thread, AdWordsAdvisor explained that Google has "rounded many of the minimum CPC amounts so that they'll no longer appear as rather odd amounts." AdWordsAdvisor continues to explain that this has an impact mostly 'lower quality ads,' ads with low CPC rates. Many AdWords customers have noticed that many of their keywords have dropped into the 'inactive keywords' bucket, resulting in lost traffic. I have more details at the Search Engine Roundtable....
  • Former Google UK Chief Kate Burns Joins AdLink Media Company
    Kate Burns, former Google managing director of UK, who has left Google in June for more family time, is reportedly joining a new firm named AdLink. Burns who previously worked for AltaVista was the first Google employee outside of the U.S. Why is Burns coming back so soon? Well she said she has "enjoyed a much needed break over the past couple of months" but she is "ready to return."...
  • ESPN To Manage Own Text Ads & Drop Yahoo
    AdWeek.com reports that ESPN.com will be dropping Yahoo's text ads from their site and replacing it with their own ads. ESPN.com will be using Quigo's AdSonar product to manage the auctioning, keyword targeting and placement of the text ads on the site. AdWeek cites that ESPN may be making this move to keep a larger share of the ad dollar, where currently Yahoo may be taking 20% of the ad dollars made on the ESPN.com site....
  • Borrell Bullish On Local Search Revenue Outlook
    According to an article in today's MediaPost, Borrell Associates' newest local forecast is quite upbeat about geotargeted ad growth across categories, but especially in paid search....
  • 'Local Shopping' Competition Intensifying
    Several years ago I was in a room with Chuck Davis, then CEO of BizRate (Shopzilla), and pitched him the idea of including local, offline store information in the company's database. He cited the complexity of getting the local information and the absence of a competitive need for it at the time. Times have changed and local (together with "social shopping") is the next frontier for comparison engines....
  • Google Wants To Launch Google Video In Japan
    Reuters reports that Google is eager to launch the Google Video product in Japan. Google Japan's President Norio Murakami said, "We haven't yet been able to introduce Google Video in Japan, and hope to do so soon. Going forward, Google's services can't work without cooperation from contents partners." But it appears Google Japan is serious about launching Google Video in Japan soon....
  • Rand Fishkin and SEOmoz MIA
  • Expedia Privileged Above All Others at Google
  • You Know You're in a Seedy Sector When...
  • Matt Cutts Doll Gets New Clothes
    We mentioned in June how there's an online Matt Cutts doll, where you can put some virtual clothing on Google spam fighter Matt Cutts. Good news, Matt fans. The Matt Cutts Doll has gained some new clothing, creator Evan Bailyn tells me. Among other things, you can now put him in a ninja outfit, a Hugh Hefner robe (completely with pipe), a Yahoo shirt (I think that's new) or position him with his cat. No, you still can't put him in a black hat nor switch him from being a briefs to a boxer guy....

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