So long MSN Search, it's all Windows Live Search now, as Microsoft's new search product leaves beta. Meanwhile, SearchMob becomes the latest "search Digg" to emerge. Is Wikipedia helping or hurting your brand on Google? Shakespeare's works get clustered, and did Google really pull Pepsi from the Googleplex to keep Coke visitors sweet? These stories and more in today's show.
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Stories Discussed In The Show
Live Search Enhanced
Microsoft has pushed Windows Live Search out of beta, enhancing a number of features and adding some seriously cool functionality to other services, as well. More on the new tools in today's SearchDay article, Microsoft Upgrades Live Search Offerings....
Live Local Better, But Still Not There
Windows Live Local (WLL) came out of beta today along with Live.com and Live Search. Chris Sherman covered the full upgrade and release in his Search Day article. This post will focus on WLL specifically. Derrick Connell, Microsoft's search business general manager, is quoted as saying that 15% to 20% of search queries are local. (While this estimate may be slighly low, it would mean somewhere between 975 million and 1.3 billion U.S. search queries per month (across all engines) had a local intent. This shows what's at stake in having a good user experience and being able to monetize...
I love the idea of trying to combine something like Digg with search news and have been wanted to do this myself for ages. Maybe I still will, but others have gotten there first. John Battelle is the latest with SearchMob having just launched today. Head over there, and you can submit and vote on stories related to search. Search N Sniff is a similar site that launched last week, and The Search Engine Press is the oldest, launched in February....
Interesting Items Module: Recommend Searches, Pages & Gadgets
Google has added an Interesting items for you module to the personalized home page interface as noted in the Google Operating System blog. Google works with your own searches and attempts to find other things that will be of interest to you. The module provides users with three tabbed options - searches, pages and gadgets. I found that the searches Google suggested to be something of a mixed bag; some of them were actually quite sensible, although they were limited to a maximum of three individual search terms (not a phrase search in sight) - out of the 10 recommendations...
- Remembering My Big Trip Of 1996
Toolbar Anti-Phishing Blacklist
Philipp Lenssen reports on a whitelist of URLs found at sb.google.com which appears to be a whitelist of safe URLs to be used for the Google Toolbar. Be digging deeper into the forums area of Google Blogoscoped, you can see that the this whitelist will prevent the "Web Forgery" warning in the Google Toolbar from popping up on those particular sites....
GeoTargeted AdWords Preview Tool: See How Ads Look Outside Your Region
Friday, the Inside AdWords blog announced a new feature that allows advertisers to see how their ads appear. So if you want to test the appearance of your ad locally or based on a specific set of geographic criteria, you can. Go to www.google.com/adpreview and type in your keyword phrase. If you want to add geo-specific criteria, you can. To define the country enter &gl=[Two Letter Country Code Here], to define the region enter &gr=[region code here], you can also define city, latitude and longitude, postal code and DMA. More details at the AdWords Help Center....
Back At Search & 9/11
Five years ago, like so many, I was shocked and horrified by the events of September 11. I spent the day uncertain of what to do, before running for the cover of what I knew, looking at the search engines. Finding Disaster Coverage At Search Engines illustrates how they reacted that day. It underscored what I've long described as the great failure of Google then, having to effectively tell people to go elsewhere for information while its web search results were showing links with descriptions saying things like "View from the WTCA Headquarters." Since that time, the emergence of Google...
Bugs At Yahoo & Google
In the past twenty-four hours I have discovered and documented four different bugs or weird occurrences at both Yahoo and Google. I will cover the four bugs, include adult ads displaying in Google and Yahoo's contextual programs, Yahoo's contextual ads not displaying ads at all, Google's site operator not functioning properly and Google's AdWords statistics not showing the right data....
Brands: Do You Know What Wikipedia Saying About You Via Google?
Steve Rubel produced a small study on the top 100 advertisers, according to AdAge, to see where in the Google rankings, does the brand's Wikipedia entry fall. For example, a search on the well-known automobile brand Chevrolet shows a Wikipedia entry for them at the number four result. What that Wikipedia entry says about your company, can have a huge impact on your brand. The study showed that the Wikipedia entry listed in the Google results for the top 100 brands, on average was at position 11. But Steve Rubel explains that many of those brands have listings within the...
- Jimmy Wales to Beijing: Wikipedia won't censor
Federal Spending With Government Search Engine
Andy Beal spotted an AP article named Senate backs online search of spending. Yes, the Senate wants to make it easier for normal users to track what the US Government is spending taxpayers money on. The example search given is that, "one could type in "Boeing" to find contracts awarded to the aerospace company or "breast cancer research" to see efforts to battle one of the leading killers of women." Andy asks, why not just have Google do it for the government, since they already know a lot more than the government does anyway? :)...
- The Ten
Linking Commandments By LinkMoses
Eric Ward posted a fun but true list of what he calls LinkMoses Linking Commandments. But honestly, number five makes me wonder about practicing what you preach. :) Come on LinkMoses, "Thou shall not refereth to content as link bait, any more than you shall refereth to your users as carp." Nice list!...
Shakespeare Searched By Clusty
If it's September it must be Shakespeare. Clusty has released Shakespeare Searched which is designed to provide quick access to the works of the Bard. It's not designed as a replacement for, or access to the full text of his work, but as a quick reference resource. The concept is that it can be used to identify who made a specific speech, which work contains which quotes or even individual words, and also helps draw out specific themes in individual works or across the entire corpus. It doesn't provide analysis or commentary, just direct access to the text via Vivisimo....
- Google's Coke Habit: Exclusive photos of Pepsi-less Googleplex fridges for Coke visit