Daily SearchCast, September 13, 2006: Google Earth Gains Featured Layers; Google Hypocrisy Over Book Banning? Site Search Is Important! Plus More!

Google Earth & Featured Layers

Google Earth gets featured content that pinpoints city tours, National Geographic articles and more; Yahoo gives eBay's paid listings Google Checkout-like icons -- weird! Google backs anti-book banning campaign, but what about China censorship? Site search deserves a second look and more.

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Stories Discussed In The Show

  • Google Earth Adds Featured Content Partners
    Google just announced that they launched new featured content on Google Earth from the United Nations Environmental Program, Discovery Networks World Tour, National Park Service, Jane Goodall Institute and Turn Here. To access this information, open Google Earth, click on the "Featured Content" checkbox in the sidebar. By doing that, "icons for each Featured Content provider will span the globe, enabling users to click on individual locations and learn about the area’s significance."...
  • Yahoo Displaying Checkout Icons In Search Ads
    Andrew Goodman spotted Yahoo placing little shopping cart icons in some of the sponsored listings for eBay ads. Just like how Google has implemented it for those AdWords advertisers who have signed up with Google Checkout, Yahoo seems to be displaying those icons near the ads. I don't have any more details at the time, but you can see a screen capture at Traffick.com....
  • Google: Banning Books In The US Is Bad; Censorship In China, Not So Much
    Google's blogging (and here) about how it is supporting the 25th anniversary of the American Library Association's Banned Book Week by posting information about novels that have been challenged or banned from being in libraries within the United States. That's great, but it also rings hollow given Google's support of wide-spread censorship in China....
  • Briefs: Another World eBook Fair, More Books Too!; Banned Books List (Google & Amazon); Library News Smart Answers, ResourceShelf
  • CNN finds new marketing niche... Dead Children
  • Google Taps Fiber with Manhattan Move
  • Google: The New Port Authority
  • Site Search Volume More Than Web Search Volume
    There were two interesting articles on site search, searches done directly on a web site versus a web search engine, recently. The first was from Shaun Ryan where he estimated the search volume of site search compared to web search. He shows that web searches are performed about 200 million times per day. But based on his best guesstimation, there are more than 2 billion site search done per day. If that is the case, a new study from Lou Rosenfeld on how site owners view site search might be interesting to read. The study asked four questions and received...

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