BusinessWeek takes a detailed look at click fraud; Google and Saturn partner up to push cars; publishers propose a super robots.txt file model; people learning to hack ATMs through docs they find online; ways to tell if you're too much into SEO and more!
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BusinessWeek's Good Look At Click Fraud
Via Micropersuasion, Click Fraud is a BusinessWeek cover story on, well, click fraud. What's new from stories we've already read and read and read about click fraud before? Lots, ranging from a new advertiser pressure group, to an industry estimate that click fraud is 10 to 15 percent, along with a couple outing themselves as fraudsters. It's well worth a read. Here are some highlights: BusinessWeek talks about its investigation coming up with "paid to read" rings, spread out in a way to presumably avoid detection. We get a named Minnesota couple talking about how they "dabbled" in click...
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Saturn Team Up On Video Ads, Google Earth Promotion
Marketing on Google: It’s Not Just Text Anymore from the New York Times covers how Google is partnering with a traditional ad company to do an integrated campaign for General Motors, one that begins today to promote the Saturn brand in Google Earth, video ads through Google AdSense For Content and other unnamed Google products (fair to say, those old school text ads will be part of it)....
Publisher Groups To Test New Search Engine Rights Management System
Several mostly print publisher groups say they are to test a new "Automated Content Access Protocol" that they feel will head off conflicts with search engines. A release with more information is below....
On How To Let Googlebot In, Keep Bad Bots Out
One of the things that came out of our Bot Obedience Course at SES San Jose last month was a wish that search engines somehow made it possible for site owners to know they were sending "trusted" or "certified" spiders. Now Google's suggested one way this can be done....
Webmasters Complaining About Google? Get A Job Helping Them Know!
A new job opening from Google, Webmaster Trends Analyst. It's all about helping Google monitor what webmasters are upset or concerned about at forums, conferences and other venues. From the job description: Responsibilities: Monitor webmaster issues (in various online forums, conferences, internal questions, etc.). Analyze data for trends. Formulate recommendations. Route issues using appropriate escalation paths. Investigate specific issues, as needed. Sounds like a perfect job for Barry Schwartz! Of course, if I lose yet another news editor to a search engine, oh vey!...
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