New stats put Google and Yahoo on tops in terms of local search in the United States; a second group to examine click fraud is formed; Google says no to Brazil's Orkut data request again; a giant earwig is spotted devouring Germany in Google Maps and more!
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Local Search Gains Momentum
SES Local starts today in Denver, so it's timely that comScore released new local search data, which they'll be presenting at the show. Here are the top-level findings: "According to the study, 63 percent of U.S. Internet users (or approximately 109 million people) performed a local search online in July, a 43-percent increase versus July of 2005. Google Sites (30 percent) and Yahoo! Sites (29 percent) garnered the largest share of local searches in July. Microsoft Sites captured 12 percent of local searches, followed by the Time Warner Network with 7 percent." The release has the full market-share breakdown....
- Fun and
Profit with Search Ad Arbitrage
Clever (some would say evil) search advertisers are taking advantage of price differences in search advertising programs by buying comparatively inexpensive paid links in search results that drive users to pages with contextual ads with higher payoffs. While this search arbitrage is profitable for those who do it properly, it also aggravates other advertisers who complain that it drives costs up. And searchers aren't always happy with the practice either. The subject of search arbitrage was the focus of a lively debate at a recent SES panel, and guest writer Cat Seda covered the fireworks in today's SearchDay article, Search...
Click Quality Council Formed By ClickForensics
ClickZ reports that ClickForensics announced that they will be leading a new group named The Click Quality Council to "discuss Pay Per Click (PPC) quality issues and to ensure their interests are represented in the development of PPC measurement standards." The Click Quality Council has 2,500 advertisers including names such as VISA and LendingTree and agencies such as Carat Fusion and Agency.com. There were hints that this group would be formed in the BusinessWeek's Good Look At Click Fraud. It is important to note that the IAB seems to be setting up a similar organization, but the IAB will have...
Not To Deliver Orkut Data To Brazil Authorities
Google won't hand data to Brazil judge from the Associated Press reports that Google will not be meeting the deadline to provide Brazilian authorities with the data they requested on specific Orkut users. This comes after Google saying they will hand over the data to Brazil. So the question is, will Google be fined $23,000 per day by the Brazilian judge until they comply? Google has promised to issue a court explanation as to why they cannot provide the data Brazil requested. The AP article also quotes Debbie Frost of Google saying, "We have and will continue to provide Brazilian...
- Outdated Metatags Don't Infringe--Pop Warner v. NH Youth Football & Spirit Conference, Eric Goldman
Acquires Jumpcut To Add Editing Tools To Yahoo Video
Yahoo announced that they have acquired Jumpcut, a company that allows you to create videos by remixing them and then sharing them with friends, who can then remix your videos. Jumpcut has an extensive online toolset to remix videos with their online editing tools. Yahoo said that this acquisition will make "Yahoo Video an even better place for people to create, share, and discover great video online."...
- Teddy Roosevelt Would Have Loved Web 2.0 Names, Daggle
- Google Base S2 added to robots.txt, Googling Google
- Good Charlotte Visits Google, InsideGoogle
- Google Halloween Nostalgia Pics, Google Blogoscoped
- Marissa Mayer's Guide to Running Meetings, Marketing Pilgrim
Giant Bug Found On Google Earth
Google Sightseeing reports a huge alien bug being found via Google Maps. Take a look at here or on Google Maps here and you will notice this huge bug about 200+ feet long on German land. Don't worry, it is not some alien from outer-space. It appears that a bug got stuck between the "glass plate and the film during the scanning process."...