Daily SearchCast, October 18, 2006: Yahoo's Panama Ad Platform Live; Google To Own 25% Of Online Ad Spend; Cool Webmaster Tools From Google & More!

Close Up Of Yahoo's Panama Pricing Feature

At last, Yahoo's new ad platform "Panama" goes live for advertisers, invite-only to begin and mandatory switchover after the new year. Yahoo's earnings are in, and investors (as well as CEO Terry Semel) aren't pleased. Where's the money gone? Perhaps to Google, on target to capture 25 percent of all online ad spend this year. Plus, Google releases new tools for site owners and much more!

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Stories Discussed In The Show

  • Yahoo Releases New "Panama" Search Advertising System Early
    Yahoo's long-anticipated next-generation search advertising platform, Panama, has now gone live. I've been at Yahoo for the past two days testing it and understanding how it works from those who built the new system. My raw notes are here on Search Engine Roundtable. Below are highlights of the new system....
  • Yahoo Reports 3rd Quarter 2006 Earnings
    Yahoo just posted their earnings report for the third quarter of 2006. You can download the report as a PDF from Yahoo's site here. I did not read it yet, but I wanted to post the link to the release....
  • A Look At Yahoo's 3rd Quarter 2006 Earnings
    Yahoo announced 3rd quarter earnings yesterday, so I figured I share with you some highlights from the announcement. The main quote being pulled out was Terry Semel's, "While we're very excited about a number of things happening at Yahoo, I am not satisfied with our third quarter financial performance," line. That along with falling $1.14 billion short of Wall Streets expectations in revenues earned and a drop in net income by 37.5 percent, has sent Yahoo's stock downwards again. One highlight is that Yahoo finally released Panama. If you want a full written transcript of the conference call, you can...
  • Ten Reasons Why Yahoo! Deserves a Break, Bruce Clay Blog
  • Google To Own 25% Of 2006 Online Ad Revenue
    An eMarketer.com report estimates that Google will account for twenty-five percent of all online ad revenue. Google's share continues to increase (65% increase YoY) while Yahoo's growth continues to decrease, eMarketer says. Google first surpassed Yahoo in ad revenue back in 2005, but barely. Google in 2006 is expected to earn over $4 billion in ad revenue but Yahoo has just $2.9 billion according to eMarketer.com....
  • Google Testing Cost Per Action (CPA) Model Content Ads?
    Threadwatch spotted a IT Pro article that claims some invites have gone out to publishers to test a new content ad system that works on a CPA (cost per action) model, as opposed to a CPC (cost per click) or CPM (cost per thousand) model. The article says, "The search engine has invited a number of web site owners to take part in the pilot programme that will see site owners getting extra payments if their visitors take some kind of beneficial action on the advertisers' sites - such as buying a product or requesting further information." Those invited have...
  • Google Webmaster Tools Gain Crawl Charts, Enhanced Crawl Rate & Image Labeler Support
    Learn more about Googlebot's crawl of your site and more! at the Official Google Webmaster Central Blog covers new features Google has added, visual charts to show Googlebot's crawling activity, expanded crawl rate support, inclusion in the image search labeling program and number of URLs submitted. I talked with the Google Webmaster Central team earlier this week, and here are a few more details on some of the features. To see Googlebot activity reports, go to Google Webmaster Tools, choose one of the sites you've verified, then pick the "Crawl rate" option on the Diagnostics tab. You'll get a...
  • Google's Alternatives to Word and Excel
    Google recently opened up access to its Google Docs & Spreadsheets products to anyone who has a free Google account. Both products are well done, though each has limitations. Should you consider using them? In today's SearchDay article, A Closer Look at Google Docs & Spreadsheets, I take a look at the new products and compare them with Microsoft's Word and Excel....
  • Another Odd Post To An Official Google Blog Raises Security Concerns
    Does another odd post to one of Google official blogs mean Google losing it in terms of security? It spurred Michael Arrington to fire up a list over at TechCrunch of other security issues, a couple I wouldn't agree were breaches. But I can add to the list as well, and there's no doubt these type of things hurt Google when during its expansion, it needs all the goodwill and trust it can get....
  • Google Base Down, Comparison Engines
  • Microsoft Partners With Cornell University Library For Live Book Search
    The Live Search Blog announced that Microsoft has added Cornell University Library to their book search initiative. With the help of Kirtas Technologies to digitize up to 2,400 pages per hour, Microsoft and Cornell will be adding many public domain books to Live Book Search. More details are at this press release....
  • Yahoo Buzz Publishes Top 20 Misspelled Searches
    Spotted via Search Engine Journal, Yahoo Buzz released the top twenty misspelled keywords on Yahoo Search. Here are the top five: (1) Rachel Ray (Rachael Ray) (2) Tatoos (Tattoos) (3) Scarlett Johanson (Scarlett Johansson) (4) Wierd Al Yankovic (Weird Al Yankovic) (5) Evanesence (Evanescence) Top 20 are at Yahoo Buzz....
  • ResultR - One Search Many Useful Results
    ResultR is an interesting new search engine for a number of different reasons. However, the basics first - it's a multi/meta search engine which pulls in results from a variety of other search engines which it displays grouped by engine, rather than de-duplicating and re-ranking results. Tabs allow searches across the web, news, blogs, social information, media, jobs, reference, local and shopping. It's also possible to just limit a search to Google, Yahoo or MSN. The interesting thing is that it allows users to create their own multi/meta search engine from the 40+ options that they are offered by ResultR....
  • StumbleUpon: Real or Fake?, Chris Pirillo
  • Why Don't External Site Popularity Estimates Add Up?
    A twofer today on whether you can trust the web metrics that are reported out there, one an article from BusinessWeek while the other is a big study from SEOmoz based on data gathered from a variety of search blogs. More details below, with lots of comments from me along the way....
  • The 9 Personality Types of a Comment Spammer, SEO BlackHat
  • My Favorite Blogspams, Oilman
  • Loose Wires: Full disclosure: I made out with Larry Page in a Denny's men's room, Valleywag

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