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Stories Discussed In The Show

• Google's Page or Brin Purchase NY City Apartment For $30 Million?
  The New York Metro suggests that either Larry Page or Sergey Brin, they are not sure which one, have purchased an apartment in 15 Central Park West, Manhattan, for about $30 million. The broker of the apartment is Corcoran’s Patricia Warburg Cliff, who declined to comment. The NYC "apartment has 5,500 square feet, five bedrooms, and a terrace."...
• Yahoo To Buy AOL? Sell To Microsoft? Merge With eBay? Or Keep Status Quo?
  Fortune reports that rumors are spreading that Yahoo is in talks with Time Warner about buying AOL. The article says, "FORTUNE has learned from multiple sources that Yahoo recently approached Time Warner about buying America Online." That rumor was shot down by Time Warner explaining "that there are no active conversations between the two companies." So the article then goes into what-if scenarios. What if Yahoo did buy AOL? What if Yahoo sold out to Microsoft? What if eBay and Yahoo merged? And what if Yahoo kept with the status quo?...
• Google Base 2.0 Revealed?
  Garett Rogers found in Google's robots.txt file, "Disallow: /base/s2" and then gave the URL a try and found a potential Google Base version 2.0. When I tried example searches at the /s2 directory, they were being redirected to the main Google Base, such as ice cream maker search, which now redirects to the main Google base. Both Garett and Philipp Lenssen have screen captures of what it looks like....
• Google Interview With Shashi Seth On Custom Search Engine Product
  Eric Enge of Stone Temple Consulting posted an Interview of Google's Shashi Seth. Shashi Seth is Product Lead of Search and was directly responsible for the Custom Search Engine. Eric asked Shashi questions about the new product and Google Co-op platform....
• Google Appeals Federal Judge's Orkut Ruling
  The International Herald Tribune reports that Google has appealed a federal judge's order to hand over the IP address information to Brazilian authorities. Google claims the "federal civil court did not have the proper authority" for such information. But Google spokesperson, Debbie Frost said Google will help Brazilian authorities identify individuals accused of illegal activities on Google's social networking platform, Orkut. This history goes way back, just start from here and keep clicking those links back to the previous stories. This amazes me that it is still going on since early this year....
• Google Testing Newspaper Print Ads Again
  PPC Discussions documents receiving an email from Google this weekend about participating in a Google print publication ad test....
• Google "In Bed" With The CIA?
  Threadwatch spots a disgrunt article named Former Intelligence Agent Says Google In Bed With CIA. Robert David Steele, a former CIA agent, "confirmed from his contacts within the CIA and Google that Google was working in tandem with “the agency." Steele said, “I think that Google has made a very important strategic mistake in dealing with the secret elements of the U.S. government - that is a huge mistake and I’m hoping they’ll work their way out of it and basically cut that relationship off." Scary, very scary....
• Press Releases: Legitimate SEO Tools or Manipulative Spam?
  The first press release was issued 100 years ago, and today there's a spirited debate raging about the value or legitimacy of press releases in a search marketing campaign. In today's SearchDay article, The 100th Birthday of the Press Release, guest writer Greg Jarboe offers a brief history of the press release and frames the debate over using press releases in online marketing campaigns....
• Mazda 'Craves' Clicks From Honda
  Pontiac had a much celebrated TV ad in which the viewer was invited to “Google” its then-new Solstice convertible, but an ad for Mazda came up among the sponsored links. Here's Danny's earlier post on that episode. Now Mazda is at it again with its new CX-7....
• Google AdSense For Audio Coming Soon
  Blogs are buzzing on recent "credible" sources saying that Google is going to be releasing AdSense for Audio. SeekingAlpha writes Leak: Google Reorg and AdSense for Audio, Threadwatch writes Google to Re-Org: All Your Ads Are Belong to Us, eWeek writes Google AdSense for Audio Coming, ThoughtShapers.com writes Leak: Google to Re-Org IBM Style, and DMNews writes Rumor Has It…. All point to Google launching AdSense for Audio before the end of this year and focusing heavily on launching other forums of advertising media such ad podcasts....
• Google To Hire TV Engineering Project Manager
  Gary Price spotted a new job posting at Google for a TV Engineering Project Manager at the Mountain View location. Before Google was hiring Television Engineers & Wireless Software Engineer, so I guess they now need someone to put these things all together, "to ensure a smooth and seamless release of software products to the market."...
• Windows Live Mobile Now Live
  Gary Price reports that Windows Live Mobile is now live at http://mobile.live.com/. The features include: 1) Mail 2) Search beta 3) Spaces 4) Local 5) Messenger 6) Live.com beta 7) MSN.com beta 8) MSNBC News 9) FOX Sports 10) Weather 11) Money 12) Entertainment 13) MSN Calendar More details at http://mobile.live.com/GoLive/....
• Competitive Intelligence & Link Searches
  Rand over at SEOMoz has a great write up on Long List of Link Searches where he goes through a sample client and how he would approach the competitive intelligence aspect of the SEO research. This is a must read for any SEO because he goes through "the obvious," some "advanced operators," "alternative search sources," "directory search terms," "blog & forum searches," and "submit type searches." The best part is that this is a practical example that gives you actionable items to run through in your own SEO practices. Gotta love Rand for doing this, most would not....
• Microsoft Online Services Group Losses $136 Million in Q3
  The Wall Street Journal reports that Microsoft lost $136 million in the third-quarter within the online-services group. The money is going towards their continued effort to build up a competing Google product. The WSJ says, the loss is due to "competition with Google Inc. and growing investment by Microsoft in trying to improve its position against the Internet-search specialist."...
• Google Enhanced Google Alerts & Adds Blog Search Alerts
  The Google Blog announced that they have added Google Blog Search email alerts to the Google Alerts system. So like you were able to add alerts for Google News and other Google properties, you are now able to add alerts for Blog Search results. Google has also enhanced Alerts to "show results from multiple sources (including Google News, the web, and blogs)."...
• AOL Scores with Newly Enhanced Search Features
  AOL has quietly rolled out a major upgrade to its search service, adding new "FullView" links that automatically pull in multimedia, local, news or other types of content to supplement Google-powered web search results. Others have experimented with including non-web search content on result pages, but AOL has really pushed the idea to a new level with this release, and I highly recommend you try it out. More on the new release in today's SearchDay article, AOL Enhances Search with FullView Results....
• Google Page Creator Drops Subdomain Feature
  Garett Rogers reports that Google Page Creator has removed the feature to "Create a site with a different address." In the past, there was a link to "Create a site with a different address" enabling you to create a different subdomain on Google Pages. That feature is no longer there. Garett says he doesn't know why Google removed it, but maybe it had to do with web spammers creating too many spam pages? Just a guess....
• Buying Keywords As Trademark Use?
  The London Free Press is reporting on a case in a New York Federal District Court, Rescuecom v. Google, in which the Judge granted a motion to dismiss on Google's behalf. The case involved the use of trademarked terms as keywords, finding that keyword advertising isn't a use in commerce. But, don't go looking to this ruling for any insights when it comes to the use of trademarked keywords in adwords. There are at least three reasons not to......