Yahoo's Tim Converse Colors SEOs, and the show spends time talking about the shades of Gray Tim's Post Covers Plus New Microsoft adCenter Lab Features With A New Blog; Google Click Fraud Settlement Payments Are Coming In and much more!
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- Zotspot Wants To Share The Search Wealth
One could plausibly argue that it's crazy to do anything in the general ("horizontal") search marketplace. But new engines continue to launch. The latest, having been in semi-stealth mode for the past several weeks, is Zotspot. Zotspot is a general-purpose engine that officially launched yesterday. Here's the press release.... - Yahoo's Tim Converse Colors SEOs
Tim Converse, the "spam fighter" at Yahoo, has a fun post he named Search engine optimization (SEO) from black to white. He tries to add nine colors between black and white. For example, a "dark gray" SEO is an SEO that "collects (aka steals) random text from other sites, and uses it to create thousands (or millions) of pages targeting particular queries. The pages have nothing original of value, but do have ads." The new shades of black and white include; Dark inky black, Charcoal, Dark gray, Slate gray, Gray, Light gray, Off-white, White, and Luminescent pearly white.... - New adCenter Blog & adCenter Lab Features
There is a new location for the adCenter blog, it is now at http://adcenterblog.spaces.live.com/ (yea, the whole live.com thing). Also, adCenter labs released updates for some of the tools. Search Funnel 1.5: This demo will be updated with over 4 million keywords added to the database. Keyword Forecast: This new demo will display a search term’s impression count forecast and demographic predictions in any format: flash, picture or text. I have screen captures of the Keyword Forecast at the Search Engine Roundtable - pretty neat stuff.... - New Conference: "Elite Retreat" With ShoeMoney & SEOBook
ShoeMoney, aka Jeremy Schoemaker, has informed me of an event he is co-running named Elite Retreat. The two-day event is will cover topics on SEO, Monetization, Arbitrage, SEM, PPC, and Blogging. The event is open to a maximum of 35 people in San Antonio on December 18th and 19th. Jeremy, Aaron Wall (SEO Book), Dave Taylor, Lee Dodd and Andrea Schoemaker will be the individuals running the conference. The agenda is posted here and it looks pretty exciting.... - Google Click Fraud Settlement Payments Received
I reported this morning that Google Advertisers Receiving Settlement Payouts for the refunds they were rewarded based on the Google Click Fraud Settlement. The amounts of those payments are making many advertisers feel like they were ripped off. For example, one advertiser informed us that they paid Google over $480,000 over the past three years and only received a credit of $280. You can check to see if you received a credit by viewing your "Billing Summary" under each campaign in your Google AdWords account.... - Live Search Box Allows You To Add Live Search To Your Site
Microsoft's Live Search Blog informed us of a new feature where you can add the Windows Live Search box to your site. I have implemented the "Basic Search Box" on the Search Engine Roundtable, which means the box will display results on the Windows Live Search page. Below I will implement the "Advanced Search Box," which means the box displays results on this site. More details at http://search.live.com/siteowner... - Update On Google's 2nd Publication Ad Test
PPC Discussions received an update from Google on the next steps he should take for his Google newspaper ad test. Here are some select details.... - Quick Access to Cool Yahoo Features
Today's SearchDay article, A Closer Look at Yahoo Shortcuts, is the third in our series looking at the special features search engines have implemented to speed up access to the information you care most about. The first two were A Closer Look at Ask's Smart Answers and A Closer Look At Microsoft's Instant Answers.... - Smarter Launches Visual Search
Seems that just last week I mentioned a shopping comparison engine launching a color search feature. Well, this week it's Smarter's turn to take the colorful spotlight. Smarter.com today launched visual search. Visual search can be found by clicking on the Clothing & Accessories tab or by searching for any product within that section. Right now it's is a bit hidden as the consumer has to click on a small link under the header. Differentiator here is that Smarter's visual search is all about clothing. Users select gender, then a top (shirt, sweater, etc.), then a bottom (pants, shorts, etc.),... - SnapShot: A Better Version Of Alexa
Compete, Inc. is a B2B firm that conducts consumer-oriented research for large clients. Now the company has released SnapShot, a free tool that anyone can use. It operates like Alexa or Google Trends to display relative traffic, as well as several other metrics such as page views and time on site. Here's an example....
