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Upcoming Seminars: Search Marketing 2008: What We’ve Learned, Where We’re Headed Paid Search for Big Sites, Big Brands

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Stories Discussed In The Show

• Goodbye Search Engine Watch & Best Wishes!
  Today is my last day with Search Engine Watch, with me heading to my new digs at Search Engine Land tomorrow. I wanted to wish Search Engine Watch all the best going forward, plus help readers understand some of the changes that are happening. To do that best, I thought I'd go all the way back to the beginning, to the birth of Search Engine Watch....
• End of an Era… Beginning of a New Chapter
  Today marks Danny Sullivan’s last day at Search Engine Watch, 10 years after beginning the industry’s leading publication for search engine news. Danny’s undeniable passion, knowledge, and dedication to the growth of the search engine industry is well engrained within the archives of Search Engine Watch, and will carry on long after his departure....
• Yahoo Turns Down Google's Request For Information On Book Search
  The NY Times reports that Yahoo has recently rejected Google's subpoena for help with the Google Book Search project legal woes. Reportedly, Yahoo turned down Google's request for similar reasons mentioned by Amazon when they turned down the same request. If you are interested, I have posted the full court filing at my server as a PDF download....
• Google Ordered By Another North Carolina Court To Remove Pages
  Apparently, North Carolina is going to start a trend of people who get court orders to remove material Google has spidered when left out in public view. This week, Google was ordered to remove material by a court in that state. It follows a similar court order in a different case earlier this year....
• Google Book Search Catches Victorian Plagiarists - We tend to assume that plagiarism is a reasonably modern day phenomena but a fascinating article from Paul Collins "Dead Plagiarists Society" illustrates that is not always the case. In fact it would appear that Victorian authors stole work from earlier authors who in turn had stolen it from even earlier ones, and the article gives some nice examples of this.
• Yahoo Invites Ex-Google Answers Researchers, Google Blogoscoped
• Optimizing Search for the Visually Impaired
  Those of us with good eyesight often don't give much thought to the challenges visually impaired users face in reading, much less searching for, content on the web. However, there are some straightforward techniques that can improve usability for these users. And Google has developed an accessible search interface that also helps vision-impaired users. More on the merits and importance of accessibility in today's SearchDay article, Making Search Accessible to Visually Impaired Users....
• Microsoft On How To Let MSNBot In, Keep Bad Bots Out
  The Live Search Blog described how you can verify if the MSNBot you see crawling your site, is truly the MSNBot from Microsoft or some rogue spider trying to steal your content. Microsoft has added a way to look up the reverse DNS information for the IP of the bot and described what you should see, to ensure that it is the official MSNBot, if it is not, then you may want to block it or report it to Microsoft. A step by step guide is at the Live Search Blog. What about Googlebot? We covered that here....
• How The Digg Editorial Process Differs From Search Engine Editorial Process
  Todd Malicoat has a write up called The Search Marketer’s Guide to Digg, where he explains the difference between the Digg.com editorial process and search engines editorial process. It all comes down to the "human editorial authority," and I quote; While most the search engines DO have human intervention - they haven’t accepted and embraced it. One of the beauties of digg is if there is CRAP in the index - you know exactly who to blame for it. As always, both human and algorithmic methods of intervention have their faults. I am sure Danny will go into a...
• Google’s Top Secret Advertising Network, John Chow dot Com
• Is Google Building a Secret Display Ad Network?, ClickZ
• Google, Now For Sale On eBay, Daggle
• Grandfathered Bids in Yahoo! Search Marketing Do Not Carry To Panama, Search Engine Roundtable
• Anger at YouTube videos that show how to break into houses, This Is London
• Healia - health search engine, Phil Bradley
• Strictly Business, Searchblog
• Yahoo! Launches Group Texting Site, Techcrunch
• Laying Odds on Semel’s Successor, PaidContent.org
• Google CEO says Internet is key to campaign win, Reuters
• Complicated Google Analytics, Google Blogoscoped
• Google's miniature swimming pools, Valleywag
• Add no nitrates, Valleywag
• That's Uncle Matt Cutts, Now!
• What's Your Google Porn Name?, Daggle