Daily SearchCast, Jan. 10, 2007: Google Makes It To Apple's iPhone; 25 Blog Optimization Tips; Can Google Restrict Use Of Downloadable Public Domain Books & More

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Google gets in on the new Apple iPhone, just the latest in mobile moves by both Google and Yahoo. Twenty-five tips on optimizing your blog and don't forget to own your feed domain! Google Blogoscoped decides to test whether Google can restrict the use of public domain books it has scanned and offered for download. Plus more.

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Stories Discussed In The Show

  • TechMeme On iPhone
  • Apple iPhone : WiFi, Google, Yahoo & Mac OS X, Search Engine Journal
  • Google, Yahoo brandish partnerships at electronics show, Associated Press
  • Mobile Chaos Continues..., Google Blogoscoped
  • Virtual Earth Enhances Aerial, Satellite Imagery
    Still somewhat ahead of consumer demand, Microsoft continues to build on its commitment to rich satellite and aerial imagery (in addition to 3-D) through its Virtual Earth platform (and Live Local destination). Earlier today Microsoft announced that it will integrate more than 400,000 square miles of U.S. aerial imagery into Virtual Earth, under an agreement with satellite image provider GlobeXplorer....
  • 25 Tips To Optimize Your Blog For Readers & Search Engines
    Everyone and their dog (yes, there are a few dogs out there with their own blogs) have started up a blog these days, but many people just aren’t taking the steps needed to optimize their blogs for both readers and search engines. While blogs can be business related (another blog about mesothelioma anyone?) they can also be personal where you talk about the great ham sandwich you had for lunch today or the crappy service you had at that trendy restaurant last night. But whether your blog is business or personal, you should ensure that you are optimizing your blog...
  • Stay Master Of Your Feed Domain
    In Jennifer Slegg's 25 Tips To Optimize Your Blog For Readers & Search Engines post from yesterday, tip 22 was to use your own domain name. I wanted to dive a bit deeper into that in terms of having your own domain name for your feeds, which is incredibly easy and cheap to do via FeedBurner. Moreover, failure to maintain control of your feeds by not using your own domain is one of the biggest mistakes I feel many marketers make. I love FeedBurner. I'll say it again -- I love them. They make it incredibly easy for me to...
  • Should Google Pay Off Brand Owners With Cut Of Keyword Sales?
    I saw Should Google Give Brand Owners A Cut? from InsideGoogle earlier, about the idea of Google paying brand owners a share of revenues of those advertising on their names. Then a reader just emailed me asking what I think about the idea. OK, I'll bite. In short -- probably not. More on that below, along with a review of Google's existing policies and how they came to be. Plus, give me your thoughts by commenting!...
  • Authorama: Testing If Google Can Restrict Public Domain Books It Offers For Download
    Freeing Google Books from Philipp Lenssen at Google Blogoscoped covers him trying an interesting experiment. Can Google dictate that public domain books that it has scanned and distributed on the web really be subject to restrictions on non-commercial work? First a look at how Google provides these books. Google says that PDF downloads are available for most out of copyright books via Google Book Search. Sadly, I find the instructions on finding these don't match the actual difficulty in doing so. From the instructions:...
  • All your blogs are belong to us - Blogger Portability?, Naffziger
  • Google Blog Search's People Search Spam Problem
    Last month, I wrote Public Spam/Splog Report over on my personal blog, begging Google to stop the "people search" spam that's been clogging my Google Blog Search feeds with junk off Google's own Blogger service. Today, I noticed Steve Rubel writing recently on the same issue. Steve gives you the screenshots of how the junk shows up on Google Blog Search. My post goes into depth on the redirection and scraping that's going on. End of story, the junk needs to step. C'mon, Google -- fix it. FYI, here's today's latest junk out of my newsreader from just today:...
  • IceRocket and Some New (?) Popularity Features, ResearchBuzz
  • Search Engine Land: Top Stories & Stats, Jan. 9, 2007
    Earlier I did a review of traffic stats for Search Engine Land in December 2006. Today, I'm looking at what happened on the site yesterday, in terms of most popular stories. I can't promise to do this every day. But doing a daily stats review is part of my regular routine, and it helps me keep track of what drove traffic when I do a monthly review as well. So here's yesterday on Search Engine Land, looking at our top stories and what made them pop. Google Named Fortune's Best Place To Work, But Rich Early Employees Checking Out had...
  • Free Webinar This Thursday: Measuring Search Success 2007
    I'd like to extend a personal invitation to all search marketers to attend the second webinar from our sister site Search Marketing Now. The topic is Measuring Search Success 2007. I'll be presenting the webinar this coming Thursday, January 11, at 1pm Eastern time. The webinar is free to attend. You'll find more information and registration info here....
  • I launched my new brand today(...), Mike Grehan
  • Newspapers Set to Jointly Sell Web Ads, Wall Street Journal
  • OPML Icons and Hacks, Micro Persuasion
  • Take Me To Your SEO Leader, Search Engine Roundtable
  • Web 2.0 Awards, Version 2.0, SEOmoz

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