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Stories Discussed In The Show

• Google Pushing Google Checkout More
  Google has sent out a promotion to Google Checkout Merchants, notifying them that all new Google Checkout customers get $10 from Google. Technically, this is a $10 sign up bonus, the details explain that if you sign up before February 15, 2007, and you are a new user to Google Checkout, you will get $10 to spend at Google Checkout merchants until March 31, 2007....
• New Google Checkout Promo; New Google Trust Worries
  Gary Price pointed out something new to me on Google, the ability to filter product search results from merchants using Google Checkout. But more important, Google's promoting this new feature right within its main search results. That move, along with just having dropped map links to competitors and in the wake of last month's tips fiasco, rings alarm bells that Google's not thinking clearly about the best way to balance promoting its own products and the trust of users. Here's what you get at the top of results for a search for sd cards 128mb: Notice how that search generates...
• Are Lower Case Titles In Yahoo Coming From Anchor Text
  At the last WebmasterWorld PubCon, there was a site clinic where one of the issues that came up was Yahoo not using the title tag for a specific site. Instead, Yahoo got titles for these pages in a place no one could figure out, and the titles were all in lower case. Recently, this has appeared to become more widespread and the forums are starting to discuss it. As Ben Pfeiffer noted at Search Engine Roundtable, there is a large WebmasterWorld thread on Yahoo replacing title tags titles with titles Yahoo possibly creates from the links (anchor text) pointing to...
• Disclosing When Queries Are Autocorrected
  Google Auto-correcting Queries from Google Operating System notes that Google seems to have moved beyond suggesting spelling corrections and now automatically does them for you. Actually, I think this is the stemming feature kicking in. However, it highlights that it's useful for search engines to tell you exactly what they've modified, if they do so....
• Q&A Land: New Column From Search Engine Land
  One of my resolutions in starting Search Engine Land was to spend more time doing Q&As with people. There's no better way to ensure I do that than to start a column. So I'm happy to announce that Q&A Land becomes the second column offered by Search Engine Land. Unlike Link Week, which started this week and runs on Mondays, Q&A Land is a "floating" column. It will happen once per week, but the actual day might change. I won't be doing Q&A Land alone. Chris Sherman will also be writing for it, and from time-to-time we may have other...
• Q&A With Gabe Rivera, Creator Of Techmeme
  Over the past decade, I've seen a lot of search tools that were supposed to transform my life. Few of them have. But Techmeme was one of those. When it kicked off back in September 2005, I wrote a review, gave it a preliminary thumbs-up and soon found myself addicted. It has become my newspaper, my front page guide to what's going in the blogosphere relating to tech. I met Techmeme creator Gabe Rivera in person for the first time last August, during the Search Engine Strategies conference in San Jose. I roped him into being on the Meet The...
• Industry Moves: Peter Horan Goes To IAC
  Peter Horan, who was the About.com CEO until its acquisition by the New York Times and then moved west to head up small business portal AllBusiness.com, has now been appointed CEO of IAC Media & Advertising. According to the company, "The CEOs of the Media & Advertising businesses will now report to Mr. Horan, including Jim Lanzone of Ask.com, Briggs Ferguson of Citysearch, Richard Stalzer of IAC Advertising Solutions, and Scott Garell of IAC Consumer Applications and Portals."...
• Advanced Local Search Optimization Tips
  Extreme Local Search Optimization Tactics by Chris Silver Smith of SuperPages.com at the Natural Search Blog has given us seven "extreme" local SEO tips we might try in our local SEO campaigns. Here they are in short....
• How to get Google to notice you, USATODAY.com
• SEO Best Practices: 20 Questions, ClickZ
• An Introduction to SEO Best Practices, SearchDay
• Wired Looks At Yahoo Failures Over The Years
  How Yahoo Blew It by Wired, tells the story of Yahoo's failures over the past years. The article starts off explaining that Yahoo could of bought Google, but Google turned down the $3 billion offer made by Yahoo. The article then summarizes Google recent success after their IPO and says, "And what must infuriate Semel: This could have been Yahoo."...
• SEMPO Hits 500 Members, Wants Your Input On State Of SEM Survey
  The Search Engine Marketing Professional Organization (SEMPO) announced today that it has 500 individual and corporate members in more than 20 countries. SEMPO also opened its 2006 annual survey focusing on the state of search engine marketing throughout the world. The 2006 Survey will include participants from Europe this year. Results of the survey will be presented at the London Search Engines Strategies Conference in February. The survey is open to all search marketers, whether SEMPO members or not. Click here to learn more about the survey or to add your voice to this useful snapshot of the industry....
• ANNE WOJCICKI: A startup for Google founder's fiancee, Valleywag
• Google Laugh Rank, Google Blogoscoped
• SEO Gets Its Own Rock Song, Marketing Pilgrim
• MyBlogLog Tools, Online Marketing Blog
• Google erases British bases in Iraq, The Register
• Google Docs Spam?!, Chris Pirillo
• SEO World Championship, SEO World Championship
• GlobalWarming Awareness2007 SEO Contest, Google Blogoscoped
• Google porn earns jail term, The Australian