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Stories Discussed In The Show

• New Panama Ranking System For Yahoo Ads Launches Today
  Today, Yahoo will flip the switch for the new "Marketplace Design" algorithm in the US market, the system commonly known as Panama. Parts of Panama have already gone live in the past few weeks. But throughout today, Yahoo will be rolling out the last piece -- a new ranking algorithm...
• Google Ramps Up Personalized Search
  Google is stepping up the push into personalized search results. A new change announced today should cause many more people to take up the service. In turn, the growth of personalized search should have a dramatic impact on search marketers as the days of "same results, all around" eventually come...
• Viacom Tells Google's YouTube To Remove Videos
  News is just coming out that Viacom, the parent company of MTV and Comedy Central, is demanding Google-owned YouTube to remove all of Viacom's videos. Reuters.com has a brief article explaining that about "100,000 video clips from Viacom-owned properties including MTV Networks and BET has been asked to be removed."...
• YouTube Pulls Videos That May Not Violate DMCA Law
  Friday I reported that Viacom Tells Google's YouTube To Remove Videos and then updated the post to tell you that YouTube said they would comply. My first impression was, how in the world, will YouTube manage to find and remove all of the copyrighted Viacom material? By way of Techmeme,...
• SEO Gains Ground, Search Ads Top In Top Performing Online Ad Tactics
  eMarketer.com released a study that shows how SEO has grown 33% in 2005 to 45% in 2006 in the category of best performing online advertising tactic, whereas search ads have declined a from 52% in 2005 to 49% in 2006. As you can see, search ads are still rated the...
• The Links That Can't Be Baited
  This linkbait buzz is starting to wear a little. Please don't get the wrong idea. I'm very much pro-linkbait. I'm a fan. Guys like Nick Wilson, Rand Fishkin, Todd Malicoat, Andy Hagans and Aaron Wall are geniuses in how they hook links. But while linkbaiting may be glamorous, what about the...
• Google's Click Fraud Team Writes On Commonly Raised Concerns
  The Google AdWords Blog wrote a blog entry introducing us to the Google click fraud team, with a blog post describing some of the most common questions and concerns on click fraud. Here are some of the highlights from the post....
• Google Demanded North Carolina Stay Quiet
  Google put pressure on legislators to stay quiet at WCNC-TV reports that during Google's negotiations with North Carolina to house a huge server farm, lawmakers in North Carolina were pressured to keep quiet about Google's tax break demands. State Commerce Secretary Jim Fain was told that if it was not...
• Google AdSense Makes Changes to Publisher Referral Program
  Google AdSense has made some new changes to their referral program, with one of the changes resulting in publishers earning significantly more money than under the previous program. Now publishers can earn up to $255 for referring a new publisher to AdSense, up from the previous $100. They have also...
• Google News Engine Bugging Out
  I am a huge Google News user, and at 10:08:42 AM (EST) this morning, Google News began flaking out for me. It was returning 500 errors, graphics weren't loading, searches weren't working and so on. I waited a bit and it came back, but then it had more issues. Philipp...
• Google Flatlines Again, TechCrunch
• SEOmoz Launches YOUmoz Group SEM Blog
  Over the weekend, SEOMoz.org launched a new design and section of their site named YOUmoz. YOUmoz is a place you can go and post your own content, as well as rate the blog posts of others, posted at YOUmoz. You can listen to an MP3 file of all the new...
• Google Local Ads In Google Earth
  Brad Geddes has spotted Google Local ads within Google Earth. We know Google has tested local ads within Google Maps in the past, more than just once. But I have never seen reports of Google Local ads within Google Earth, Google's desktop based mapping system....
• Exclusive Interview: Larry Cornett, Yahoo Director Of User Experience Design
  This week I caught up with Larry Cornett, the relatively new Director of User Experience Design at Yahoo and Kathryn Kelly, Director of PR for Yahoo! Search. Again, to set the stage for the interview, here are some high level findings from our eye tracking study that I'll be...
• Major UK Mobile Companies Look To Start Mobile Search Engine
  Mobile giants plot secret rival to Google at Telegraph.co.uk reports that UK mobile operators and one American' mobile operator are looking to build out a mobile search engine that will compete with Google and Yahoo. The European companies include names such as Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa,...
• Search Month: January 2007 Search News, In Review
  Welcome to the second edition of Search Month, a monthly newsletter that recaps stories we've covered on Search Engine Land over the past month. It's also available by feed here. I've now shifted Search Month to listing stories by topic, rather than by date. I've long done this to some...
• Please Take Search Engine Land's Reader Survey
  I've got a special request of our Search Engine Land visitors and SearchCap newsletter readers. Take our reader survey! Please? If helping us keep the lights on isn't enough of an incentive, we'll toss in a chance to win a ticket to our upcoming SMX: Search Marketing Expo event in...
• Digg Drops List Of Top Users To Curb Gaming
  Kevin Rose, founder of Digg.com, has announced that Digg will remove (still live this AM) the "Top Diggers" list in order to help lower the perceived manipulation of the Digg system by those top diggers. Now, Kevin clearly explains that he does not believe the top diggers were manipulating the...
• National Pork Board Goes After Breastfeeding Search Marketer
  Last year, well-known search marketer Jennifer Laycock set up the Lactivist project, where she explained step-by-step how to market a new web site on a budget. Part of the project were the funny shirts she sold to promote breastfeeding, including one called "The Other White Milk." Turns out the National...
• National Pork Board Says: Breastfeeding Is A Viable Trademark Threat
  Jennifer Laycock's battle against the National Pork Board over her "The Other White Milk" slogan for breastfeeding t-shirts continues to pick up support. as you can see here at Techmeme. After I did my own write-up about the case yesterday, I followed my own advice and emailed the board. I...
• National Pork Board Says Sorry About The Breastfeeding Thing
  An Update on the "Pigsteria" and the Mother's Milk Bank Fundraiser from Jennifer Laycock covers that the National Pork Board has now apologized to her over the legal threat about her using "The Other White Milk" as a slogan on shirts supporting breastfeeding. Great to hear! Background from us...
• Porky's