Daily SearchCast, Feb. 6, 2007: Google's New Link Reporting Tool; Google Penalties Roundup, Headlines To Hook Linkbait & More!

Google Webmaster Central has rolled out a new tool allowing site owners to view and download backlink data far beyond what the old link: command offered. Think you're penalized in Google? How about a checklist of 25 potential filters to check against? After links? Linkbait needs the right headline to be a hook. And what's this -- Google Pen is Google's latest crash? This parody from Ask will make you laugh. These stories and more in today's show.

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Stories Discussed In The Show

  • Google Releases New Link Reporting Tools
    For years, Google's link: command (and see here) has deliberately failed to show all the links to a website. This came out of Google's fear that site owners simply wanted the data to try and manipulate rankings -- which was pretty true. Instead, they only provided a sampling of...
  • Google Links Tool Shows Other Sites’ Links, Too, Google Blogoscoped
  • Google's Debated Penalties & Filters Roundup
    Over the years, there have been dozens if not hundreds, of theories on possible Google penalties and filters being used in the Google ranking algorithms. Joe Whyte provides an excellent roundup of many of those filters and penalties that the search forums have debated over the years. I am not...
  • Search Engine Land: January 2007 Statistics Review
    Time for the second monthly update on how Search Engine Land is growing. As I said with my review of December 2006 traffic, I hope our traffic statistics will be both interesting and also provide helpful tips to other search marketers. This review especially covers social media sites as a...
  • Hook Linkbait With The Right Headlines
    Andy Hagan has published an in-depth look at his link baiting methods. In his analysis, he finds that the "single most important aspect of a link bait piece is its title." I have been hearing this for years, you can have excellent content but if your title isn't link bait...
  • IAC Earnings Drop But Ask.com Grows
    Last night Ask.com's parent company, IAC, reported earnings. Bloomberg reports that IAC's profits dropped 98 percent in the fourth-quarter. The blame goes to the "entertainment coupon division." But Ask.com's media and ad segment division did pretty well, showing a growth of 46 percent in revenue from $109.5 million in Q4...
  • Keyword Research And Consumer Demand
    Kevin Delaney at the Wall Street Journal (subscription required) today has an interesting article that borrows a page from John Battelle's "database of intentions" idea of search as a kind of repository for consumer demand, buzz meter and perpetual focus group all in one....
  • ClickZ/JupiterResearch Wants Your Input
    ClickZ and JupiterResearch are doing their semi-annual Search Marketing executive survey, and want your participation. This survey will capture what strategies search marketers are pursuing, what features and tools are most important to them and where marketers are spending their search dollars. It's a short, 25-question survey, and your responses...
  • FAST Introduces Private-Label Contextual Ad System
    Enterprise search firm FAST has launched AdMomentum, a contextual advertising system that let's publishers manage and serve their own advertisements, bypassing Google, Yahoo and other third-party contextual advertising services. FAST calls the platform a "revenue engine," and is targeting small & medium sized enterprises and vertical search sites. "The major..
  • Will Tagging Replace The Dewey Decimal System?
    I've long held the view that while tagging can be useful for improving some types of searches, tagging also has problems that can inject noise or ambiguity and actually muddy search results. Nonetheless, tagging is clearly not a fad, and it may even eventually replace hierarchal indexing systems used by...
  • Krillion Launches 'Actionable Local Search'
    Joining the ranks of a small but growing list of companies trying to connect online product research and offline buying, Krillion launched this morning. Other companies offering local product information, to varying degrees, in this segment are ShopLocal, StepUp, NearbyNow, Yokel, CNET, Froogle, Become.com and data provider Channel Intelligence....
  • Krillion Joins the Online Shopping Space, Search Engine Watch Blog
  • A Widgets Supersite
    Fond of Yahoo Widgets or Google Gadgets? A new site called Widgipedia.com lets you search and browse for web and desktop-based mini-applications across a number of different platforms. Widgets can be found in the Widgipedia gallery by browsing, identifying items in the “tag cloud,” or by searching, including a smart...
  • Searching For Super Bowl XLI
    The Super Bowl is known by advertisers as one of the biggest marketing events of the year, but do search ads play a part of that? Reprise Media released this years Super Bowl Search Marketing Scorecard that explains that although there were improvements from last year, this year was still...
  • Google Launches Maps For Windows Mobile
    Google isn't taking chances in mobile. The company is making sure that you can access Maps and local information if you text, use a WAP/mobile browser or prefer a rich mobile application, previously available only for Java phones. But now Google has introduced its Maps application for Windows Mobile phones....
  • Superbowl Disappointment, a Second Chance and… Veronica Mars?,
  • Google's Pen Flatlines For Ask, Parody Of Recent Capacity Problems
    The Ask.com Blog made me laugh with their The Latest Google Flatline. In that entry, Ask.com writes about the recent Google capacity issues reported at Techcrunch and describes how it is so true. In fact, they say that when they were using a Google pen, and it "ran out of...
  • SEW Live! in Dallas, Texas - January 25, 2007, Search Engine Watch Forums

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