Daily SearchCast, Feb. 8, 2007: State Of Search Marketing 2006; Are 90% Of SEOs Snake Oil Salesmen; Big Bucks For YouTube Founders & More!

SEMPO releases results from their State Of Search Marketing 2006 survey; Jason Calacanis kicks the SEO anthill, and the SEOs come scurrying out. Hear Danny rant about it! How much did the YouTube founders make (a lot!); what to do at the Googleplex and much more on today's show!

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Stories Discussed In The Show

  • The State of Search Engine Marketing 2006
    Search marketing is thriving, according to SEMPO's annual "State of Search Engine Marketing" survey, with North American advertisers spending $9.4 billion on search engine marketing in 2006, a 62% increase over 2005 spending. SEMPO collected data on spending trends on paid placement, paid inclusion, organic search engine optimization (SEO)and SEM...
  • Why The SEO Folks Were Mad At You, Jason
    Jason Calacanis is riled up about SEO today, telling the world that "90% of the SEO market is made up of snake oil salesman" and still confused over why the "SEO folks" were mad at him when he said "SEO is bull" during our keynote conversation at SES Chicago last...
  • YouTube Founders & Investors Cash In Big Time
    YouTube’s Payoff: Hundreds of Millions for the Founders at the New York Times reports that Google released some of the details of the acquisition costs for YouTube. From the US Securities & Exchange Commission filing, we learned how much the founders actually made in the deal and the VC company...
  • Searching For "The Next Google"
    "Company X could be the next Google" is a platitude often bandied about by financial journalists or investment analysts touting typically obscure companies that could, potentially, score success on a Google-like scale. Most companies never come close to achieving Google's financial or commercial success, of course. But say you were...
  • Roundup Of Feedback On Yahoo's Panama Release
    Yahoo launched their new ad-ranking algorithm "Panama" this past Monday. Since then, I have collected feedback from the search community on the release. Here is a collection of blog posts, forum posts and opinion on Yahoo's new quality score factor:...
  • Yahoo Adds Featured Search Builder Sites Box
    The Yahoo Search Blog announced that they have added a box to the home page in order to promote user generated search sites. Yahoo will feature selected sites that use the Yahoo Search Builder tool. If you want to ask Yahoo to feature your site, you can use this form...
  • Yahoo Pipes: Letting Non-Programmers Make Mashups & More
    Yahoo launched Yahoo Pipes, a "an interactive feed aggregator and manipulator" enabling you to "create feeds that are more powerful, useful and relevant." It took me a deep read of Tim O'Reilly's post to get an idea of what that actually meant. But since I can't play with it myself...
  • Searchforvideo Upgrades Design, Capabilities Video search service Searchforvideo has launched several new features today. From the press release: Searchforvideo 4.0 introduces a new website design across several popular video categories that simplifies finding popular online video clips from the world's most trusted video publishers. The next generation site design is intended to promote brand...
  • Google Maps Sticker Spotted In London This Google sticker (on Flickr) was spotted in London. While it's in some ways unremarkable and like any number of similar stickers (Michelin, Mobile Travel Guides, Citysearch, Zagat, etc.), it represents something of a shift for Google and a bit of a traditional marketing push. To my knowledge nobody has...
  • Kudos To National Pork Board For Apologies & Fundraising Efforts One more on the entire National Pork Board going up against search marketer and breastfeeding activist Jennifer Laycock. Jennifer has now received two letters of apology, plus the National Pork Board is backing a fundraising campaign for the Mother's Milk Bank Of Ohio. Good move, National Pork Board! In addition,...
  • 25 things to see at the Googleplex before you die, Valleywag
  • Name The Search Engine Land Gossip Column! Next week, Search Engine Land's gossip column launches. OK, so it's less gossip of the Valleywag style and more about "movers and shakers" and rumors stuff. Who is moving where? Who has already gone? What's about to be launched that everyone's trying to keep quiet? We wanted to have a...
  • Some Googleplex Photos, Google Blogoscoped
  • Googler Opens "Pay What You Want" Cafe, Google Blogoscoped

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