Google ramps up its grab for TV ads; Google goes after Uncle Sam to buy its products; Is your search engine fresh? Real time traffic data comes to Google -- catching it up to Yahoo and Microsoft. And more in today's show!
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Monday through Thursday (see instructions here), through iTunes via this link, though our Yahoo Podcasts channel or in other ways listed here. You can also listen on our Digg podcasts channel. And vote for us on Digg, c'mon! Visit the channel to do it or use this button at the top of this page.
Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ. See below for links to more information about stories discussed.
Advertisement
Upcoming Seminars:
SEO and Conversion Rates: Hand-in-hand - RX for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution - Big Brand Search Engine Optimization: Managing Large Campaigns
Listen to this podcast now using the Odeo player below:
- Google Buying
TV Scatter Units
Google Lays Groundwork for TV Scatter Sales Sortie at Advertising Age reports that Google is looking to hire a head of national TV sales in New York and dive into their TV ad play with "scatter inventory," ads that aren't sold well in advance. Google has been hiring TV engineers... - Are You
Putting Web Search Results at Risk with Paid Advertising?
If you bid on keywords for a term or phrase that you rank well for in a search engine, might your organic result be filtered in some instances, when your ad appears on the same page? A newly granted Microsoft patent is the first I recall seeing which discusses such... - Google
Stepping Up Governmental Sales
Google Searches For Government Work by the Washington Post has details on Google's current and future government sales operations. Yesterday, Google started a two-day sales event aimed at the U.S. government. The event reportedly brought in "200 federal contractors, engineers and uniformed military members." Rob Painter, director of the Google... - The SEOs Doing
It In-House
The Natural Search Blog has complied a list of prominent SEOs who work within a company, in house work, rather than working for firms that specialize in SEO. Often SEOs who work within a company do not get as much recognition as those who work at SEO firms. In fact,... - Monitoring
Buries At Digg
Earlier this month, I wrote a long article looking at how some people at Digg might bury stories just because they disliked the topic rather than the story content itself. Indeed, many doing buries might not have read the article. Worse, they might use the bury reason of "spam" rather... - Squeezing The
Search Loaf: Finding Search Engine Freshness & Crawl Dates
A reader emailed me today noticing that Google was showing a date next to his listing, which made me think this was a good time to revisit how, when and where search engines show crawl dates for pages. These dates are a useful way for site owners to understand how... - Paused Google AdWords Ads Still Running, Search Engine Roundtable
- SEO is so Simple, Dave Naylor
- Yahoo Says Buy Viagra From Google, Dave Naylor
- Google Reinclusion Requests Going Unheard Or Not? Getting Your Site Back in Google.com, Search Engine Roundtable
- Yahoo! Changes Yahoo Search Submit Express to Basic & Adds Analytics, Search Engine Roundtable
- Google ReBang : Chinese Language Zeitgest, Search Engine Journal
- Microsoft's
Ozzie Talks Of Google "Wake-Up Call," Vertical Search Hopes
Ray Ozzie, chief software architect at Microsoft, spoke today about trying to beat Google during a Goldman Sachs investors conference. Various reports cover his comments relating to the Big G, Google, as well as search in general. Among them:... - Is Voice And
Mobile Search Company TellMe For Sale?
TechCrunch speculates that voice services and mobile local search provider TellMe is going to be sold to Microsoft. Right now this is unconfirmed rumor. But it would be a very interesting acquisition for Microsoft, and addition to their mobile local search/voice assets, if true. I've written more about this on... - Google Maps
Tailgates Yahoo, Microsoft With Real-Time Traffic Info
Google Maps has caught up with Yahoo and Microsoft in adding live traffic reporting for the United States to their online mapping service. Google Operating System spotted the change today. To see the traffic yourself, just go to Google Maps and click on the new "Traffic" button that you'll see... - Happy
Birthday, Flickr: Web 2.0 Pioneer Turns Three
On March 3rd, Flickr turns three. Flickr is in many ways the company that helped define "Web 2.0" and was its poster child for quite some time. And Yahoo's acquisition of Flickr, in March, 2005, after only a year in existence and, even then, a longish courtship was one of...
