Google's testing TV ads on cable and may do a deal with Dish Networks; Google's looking harder at search results that show up within its own search results; Yahoo Answers gets networking features; looking at Microsoft's early search missteps; seeking extraterrestrial life through search and more in today's episode.
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- WSJ: Google
Testing TV Ads
The Wall Street Journal is reporting (paid sub. required) that Google is now testing TV commercials that it sells, showing them to cable customers in Concord, California (a city best known to me as home for my mother and sister -- guess I have an excuse to visit them more).... - Google Rumored
To Have Dish Networks TV Ads Deal
Rumor: Google about to sign ad deal with Dish Networks from VentureBeat suggests that Google and Dish Networks are going to sign a TV ad deal. This news comes the day after we learned that Google Testing TV Ads. Right now this Dish Networks and Google deal is unconfirmed. We... - Google Warning
Against Letting Your Search Results Get Indexed
The days of doing a Google search that brings up results leading to search results from other sites are heading for a close. Matt Cutts, in his Search Results In Search Results post today, points out a change to Google's guidelines that shows a crackdown on this type of material... - The Pros &
Cons Of Personalized Search
In the past two weeks I've had the opportunity to talk to both Marissa Mayer and Matt Cutts about the impact of personalization at Google. While the initial storm following Google's announcement seems to be dying down somewhat, the ripple effects can still be felt throughout the SEM industry.... - Linking Odds &
Ends
Today I have what I hope will be a helpful mashup of link building related notes, news, and tips. This is my attempt to hide that I couldn't bear to write about link bait again, at least for another week. So onto my prediction of reciprocal Google Bookmark requests, linking lawsuits... - Yahoo Adds
Networking Features To Answers
Yahoo has added a social networking feature to its Answers service, allowing you to add Yahoo Answers users to your own personal collection of contacts, providing direct access to the questions they ask, answer, and star on Answers. "This allows you to identify individuals on Answers whose knowledge you value... - Yahoo Answers Adds Social Networking, Search Engine Journal
- Revamped My
Yahoo Launches Amid Intensifying Competition
Read/WriteWeb has a good overview of the just yesterday relaunched (ahead of schedule) new, more ajaxified MyYahoo. There are a number of improvements and upgrades: * Pre-built personalized pages * Category pages for topics and "content suggestions" * Further customization of their page with drag-and-drop modules * Feed previews and... - Nokia Jumps
Into Mobile Ads With "Nokia Ad Service" Program
Nokia announced they will be entering the mobile ad space with a program for advertisers, Nokia Ad Service, plus a "white label" Nokia Advertising Connector a program for others who want to run mobile ad programs. This move positions Nokia against other mobile ad providers, such as Google, Yahoo and... - Former
Microsoft Search Chief Bill Bliss On Early Search Missteps
Yesterday I wrote a long piece looking at Microsoft's moves in search since 1997. Bill Bliss, who I described as overseeing Microsoft's "first era" of human-powered search, has added some great comments on missteps within the company ranging from not buying search technology earlier and ignoring the Google threat for... - Google Asked
To Remove "Mount Hitler" From Google Maps
Google Earth urged to remove "Mount Hitler" name from Reuters has the politics behind Mount Hitler on Google Maps from Google Blogoscoped, earlier this week. Basically, if you fly over the "foothills of the Alps region" in Google Earth, you will see "Mount Hitler" labeled on the map. Andreas Wiedemann,... - Google Earth
Super Zooms Are From Google Earth Featured Content
Philipp Lenssen a couple days ago reported Super-Close Google Maps Zooms which got many people saying wow! Philipp discovered that these high-resolution images of camels, people, swimming pools and beach goers was actually from featured content in Google Earth, visible through Google Maps via hacked URLs. Google Sightseeing has a... - Google Local
Business Center Adds Photos, Attributes, Maps Corrections & Stats
The Google Local Business Center has just added four new features for business owners who want to maintain a Google Local Business listing. Below, a step-by-step guide to how you can adjust the marker for your business, add a photo to your listing, add custom attributes and see statistics on... - Google Testing
Showing Search Volume Numbers In AdWords Keyword Tool
Google Keyword Tool Showing Number of Previous Month's Searches from adamap.com shows a screen capture of Google showing actual numbers in search volume for the previous month for keywords. I logged into my AdWords account, and went to the keyword tool, typed in an example search - but I did... - Webcast:
Balancing Paid & Free Search Listings
A quick alert for our SearchCap newsletter readers and anyone who visits Search Engine Land. Next week, the Paid vs. Free Listings: Optimizing the Mix webcast from our sister site Search Marketing Now will be taking place with Search Engine Land executive editor Chris Sherman. The webcast happens Thursday, March... - Stealth Tour
Of Google Audio's Dallas Office
The Natural Search Blog documented their undercover tour of a new Google office in Dallas, Texas - that appears to be the new home of the Google Audio group. Here are some of their findings: Small cube space Very short dividing walls Little privacy Most cubes are in 4 work... - UFO Crawler:
The Truth Is Out There & Searchable
IBM and Yahoo teamed up to bring to you UFOCrawler, a search engine that is about finding sources on "UFO Sightings, time travel, conspiracy theories and anomalies." For example, a search on area 51 returns 7,904 sources, unfortunately some of the results do not look all that great. It is... - 5 Shiny
Reasons Google Should Take Over Ford's Twin Cities Auto Plant
Ed Kohler makes a pitch for Google to come to St. Paul, Minnesota -- and it's both a fun and compelling one. He points out that Ford is abandoning its Twin Cities Assembly Plant that comes complete with its own hydro-electric power station, handy for power-hungry (that's electric power I'm...
