Viacom sues Google for $1 billion over alleged copyright infringement of videos on YouTube; SEO might not be rocket science, but it can be a crucial skill in protecting your traffic; social media marketing has SEO impacts; value of local search; Microsoft to purchase voice information search company? And more in today's episode!
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Monday through Thursday (see instructions here), through iTunes via this link, though our Yahoo Podcasts channel or in other ways listed here. You can also listen on our Digg podcasts channel. And vote for us on Digg, c'mon! Visit the channel to do it or use this button at the top of this page.
Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ. See below for links to more information about stories discussed.
Advertisement
Upcoming Seminars:
SEO and Conversion Rates: Hand-in-hand - RX for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution - Big Brand Search Engine Optimization: Managing Large Campaigns
Listen to this podcast now using the Odeo player below:
- Viacom Sues
Google For $1 Billion Over Unauthorized Videos
Viacom in $1 bln copyright suit vs Google, YouTube from Reuters reports that Viacom Inc. has confirmed they will be suing Google over "massive intentional copyright infringement" for $1 billion. The lawsuit has been filed in the U.S. District Court for the Southern District of New York, after claiming "a... - Inside Hollywood, Rifts Widen Over YouTube, Variety
- Search Share of Digital Spending Slips, Search Engine Watch Blog
- How To Download Deleted YouTube Videos, InsideGoogle
- Personalized Video: Divvio’s Preview Release; ChoiceStream and MeVee Too!, ResourceShelf
- Google Print &
Radio Ads A Success All Around
Newspapers and Radio Find Unlikely Ally in Google from Advertising Age shows how both advertisers and publishers are very happy with early tests from both Google's Print Ads and Google's Audio Ads. On the print side, the article shares quotes from the New York Times claiming Google Print ads have... - SEO: Real
Skills That Can Protect Your Traffic
Maybe SEO isn't rocket science, but the wrong SEO decision (say knowing the difference between a 301 and a 302 redirect) could be costly. That's illustrated in a Wall Street Journal article today on news search engine Topix and SEO issues in general. A look at that, revisiting Google's webmaster... - Common Internal Site Structure Issues, SEO Book
- If Your Page Ranks Well, You'd Better Be Messing With It, SEOmoz
- Locals Only:
New Column From Search Engine Land
Our newest Search Engine Land column, Locals Only, launches today. Locals Only will appear on Mondays, covering local search, mapping, online yellow pages and other sites that help searchers pinpoint real-world merchants, service providers and other location-based entities. Columnists will look at both using local search services and how... - How Much Is
'Local Search' Really Worth?
Journalists and financial analysts keep asking the question, "When will local search finally take off?" By that they mean ad spending. After all, locally targeted advertising in traditional media such as newspapers, yellow pages, radio, outdoor, direct mail, spot cable/TV and coupons easily exceeds $100 billion annually in the... - Report:
Microsoft To Buy Tellme
As previously rumored, Microsoft is apparently in talks to buy Tellme Networks, the voice services and automated directory assistance (DA) provider. TellMe has an enterprise business, which would be of value to Microsoft. But such an acquisition would immediately make Microsoft a potentially major player in the emerging ad-supported directory... - More Pictures
Of Possible Google Phone?
Garett Rogers spotted, as did Engadget, a forum post at MobileBurns with screen captures of a possible design for the Google Phone we have been watching.... - First Web
Search Creator Works At Google, Puts Books On Earth Map
The Inside Google Book Search Blog has a post from Matthew Gray about how he designed a program to plot the world based on the "frequency of its locations mentioned in books." Google Operating System adds that Matthew Gray was the creator of the first ever web search engine, The... - Google Stock
Driven Up By "Put Options" Scam, Says SEC
Indian Crime Ring Targeted Google in Online Fraud from Bloomberg reports that civil and criminal charges have been filed against three Indian citizens for allegedly manipulating Google's stock price to make a profit.... - 3 Ways Social
Media Marketing Helps SEO
In addition to being a great standalone marketing strategy, social media marketing is also widely used in concert with search engine optimization. One of the reasons social media marketing has been so widely adopted by those in the SEO industry is because of the dramatic impact that social media... - Welcome to the Social Community for Search Marketers, Search Engine Journal
- Another MyBlogLog exploit?, Matt Cutts
- Are You A MySpace Marketer? Check out MySpace Pros, Shoemoney
- Marketing Your Site on Yahoo Answers, Search Engine Journal
- Top 5 search engine marketing podcasts, Pandia
- Techmeme on Twitter, Micro Persuasion
- Google Trends Shows New Data, Google Operating System
- G Is For Googol (A Kids Math Book), Google Blogoscoped
