Revisiting the Viacom suit against Google over unauthorized videos on YouTube; Ask wages a guerrilla war against Google on the streets and in the Tube of London; would Microsoft and Yahoo be a match made in heaven? And more in today's episode!
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- The Big Viacom
Sues GOOG & YouTube Roundup
Yesterday, news came out about Viacom suing Google for $1 billion over alleged video copyright infringement on YouTube. With some dust settling, I thought it would be helpful to recap some of the analysis out there. I'm pulling this roundup mostly from coverage you'll find on Techmeme. Come along, and... - VIA-GOOG: React Varies From Jeers To Cheers—And Lots Of Questions, PaidContent.org
- Ask's
Guerrilla Marketing Campaign Against Google
Via Valleywag, Ask.com appears to be running a guerrilla marketing campaign in the UK designed to seem like a grassroots effort against a Google monopoly in search. The picture above, taken by Ben Werdmuller, shows one of the campaign's ads on the London Underground. - A Modest Proposal To YHOO and MSFT: Spin Out A Search Company, John Battelle
- Yahoo and MSFT: No Way, John Battelle
- Microsoft Inks
Distribution Deal With Lenovo
Buyers of Lenovo computers, including ThinkPad notebooks, ThinkCentre desktops, Lenovo 3000 PCs and Lenovo-brand PCs available in China will soon have Windows Live software and and Windows Live Toolbar preinstalled on their machines. This is potentially a coup for Microsoft. Lenovo computers (many branded with the IBM logo) previously shipped... - AT&T, Yahoo end speculation, renew strategic partnership, DMNews
- AOL Offers New
Local Search Format
AOL, which was one of the early players in local and has recently fallen behind, has now launched a new look and feel local search. The centerpiece is MapQuest maps plus content and ratings from AOL Cityguide (formerly Digital Cities). Here's an example search for "Sushi, New York City." It's... - Paid Search:
New Column From Search Engine Land
Our newest Search Engine Land column, Paid Search, launches today. As the title suggests, Paid Search will focus on issues and tactics for marketers using sponsored search listings. Today's debut features Andrew Goodman with an entertaining riff called Paid Search Back-Checks, Slays Dragons, Asks for Little in Return.... - Paid Search
Back-Checks, Slays Dragons, Asks for Little in Return
"Search isn't sexy," claimed one Yahoo! exec at a recent Panama launch event. Poor guy. He must be working in paid search, like me. Because he's flat wrong to say search in general isn't sexy. Thinking in terms of myths and tales suitable to audiences of all ages, it's... - The 5 Secrets
PPC Agencies Don't Want You to Know
Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 percent are completely satisfied, according to a Jupiter Research published late last year. What causes this dissatisfaction, especially for B2B marketers? There are five factors at work:... - Google Caught Violating Their Own AdWords Guidelines, Search Engine Roundtable
- More testers needed for Audio Ads, Inside AdWords
- Wize Up For
Better Product Reviews
Although most retail commerce still takes place offline in brick and mortar stores, most people use the web to research products before buying. And product reviews, whether from professionals or consumers who've actually bought and used products, can be a big help in making the right decision (or avoiding a... - More on Orkut and law enforcement: Brazil, Boing Boing
- Interview with Google's Matt Cutts about Next-Generation Search, Read/Write Web
- How to Properly Implement a 301 Redirect, Bruce Clay Blog
- Reader Poll: Best SEM Email Discussion Lists, Online Marketing Blog
- How to be an SEO Consultant without even trying, YugaTech
- StumbleUpon Launches StumbleVideo: Great Discovery Tool, rev2.org
- Unofficial Google Trends Blog, Google Blogoscoped
