Google is making changes to protect search privacy -- is it enough? Link building tips, business naming tips, Google tips in German. Duplicate content, friend or foe? Duplicate content, friend or foe? And more in today's episode!
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- Google
Anonymizing Search Records To Protect Privacy
Google has announced that it will now anonymize the server log data that it collects after 18 to 24 months, as a way to better protect the privacy of its users. Until now, Google has retained server log data in its original form indefinitely, which made it possible for anyone... - Google
Searches Used In Murder Trial
Techdirt spotted a case where prosecutors used the search results of a defendant to help with their case. Allegedly, a woman searched for "how to commit murder," "instant poisons," "undetectable poisons," and "fatal digoxin doses," days before her husband was murdered. As the Daily Record reports the State Police digital... - Q&A With Link
Building Experts
Rae Hoffman posted a group interview with not just one link building expert, but five. Rae asks Eric Ward (a columnist here), Rand Fishkin, Roger Montti, Todd Malicoat and herself, ten questions, where each expert gives their opinion. Here are the ten questions, for the answers, you'll have to check... - Choosing a Web
Friendly Name for Your Business
Groucho is not my real name. I'm breaking it in for a friend. - Groucho Marx One of the most important and one of the most difficult decisions that a business can make is what to call themselves. A friend managed to put together a business model in few... - Google
Webmaster Central Blog Jetzt Auf Deutsch
Like the advice you get from the Google Webmaster Central blog? Heute kommt es auf Deutsch. Think I got that right. Two years of college German, and that's the best I can do. German speakers can now keep up on the happenings with Google's support for site owners in their... - The Duplicate
Content Penalty Myth
One thing that has plagued the SEO industry for years has been a lack of consistency when it comes to SEO terms and definitions. One of the most prevalent misnomers being bandied about is the phrase "duplicate content penalty." I'm here to tell you that there is no such... - Safa Rashtchy
Leaving Piper Jaffray
Piper Jaffray financial analyst Safa Rashtchy has been covering the search space seriously for years. He was one of the first analysts I recall looking hard at the industry before it became clear to the world how much money it was generated. He's now leaving Piper Jaffray and has sent... - Salim Ismail To Head Yahoo Brickhouse, TechCrunch
- Salim Ismail joins Yahoo!, Bradley Horowitz
- I join Yahoo...., Salim Ismail
- Google Tests New AdSense Logo Format Once Again, Search Engine Roundtable
- Google Testing AdSense Horizontal Images?, Search Engine Roundtable
- Microsoft adCenter Content Ads – Watch the Webinar!, adCenter Blog
- Invites Being Sent Out To Google AdWords To Test CPC Site Targeting, Search Engine Roundtable
- Google Talk Gadget, Official Google Talk Blog
- Ask On Ad
Campaign: Fun Way To Wake The "Sleep Searchers"
I wrote earlier about Ask's guerrilla marketing campaign now underway to raise awareness of the search engine in the UK. I've now talked with Ask CEO Jim Lanzone, who explained more about how the campaign is designed to unfold. He said it's all meant in good fun, not to be... - Ask's
Guerrilla Marketing Campaign Against Google
Via Valleywag, Ask.com appears to be running a guerrilla marketing campaign in the UK designed to seem like a grassroots effort against a Google monopoly in search. The picture above, taken by Ben Werdmuller, shows one of the campaign's ads on the London Underground. The ad directs you to... - Blinkx Offers
Video SEO Wiki & Whitepaper
Spotted via ReadWriteWeb, multimedia search engine Blinkx has launched a video SEO wiki with lots of useful information for effectively optimizing video and other multimedia for search engines. Main sections cover preparing video for search engines using meta-data and other information, what to avoid, and a good list of video...
