Google now reports anchor text phrases; Microsoft's Baller calls Google a one-hit wonder (again); Google up, Microsoft down in Hitwise ratings; Comcast thinks of dumping Google and getting more money out of Microsoft; Google buys some companies; it's the Youscars and more in today's episode!
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Listen to this podcast now using the Odeo player below:
- Google Now
Reporting Anchor Text Phrases
Hurray! Finally, you can get a report from Google of the top anchor text phrases used when people link to your site. Google Webmaster Central has just announced the new feature. But didn't Google already report anchor text data? Yes, but only keywords, not phrases. Keywords are mostly useless junk... - Microsoft's
Ballmer Calls Google One Hit Wonder, Mocks Management Skills & Criticizes
Future Growth
Steve Ballmer, Microsoft's CEO, spoke at Stanford University the other day, calling Google a one-hit wonder, mocking Google's personal time concept and calling their growth expectations "insane."... - Non-Google search news, Matt Cutts
- Hitwise:
Slight Google Rise In February 2007
Search popularity stats for last month are coming out once again, and I'm diving in with the latest figures from Hitwise. They show Google had a slight rise over the previous month, mainly at the loss of Microsoft Live. The month-to-month figures are below, along with the long term trend... - Comcast May
Leave Google For Microsoft Search Partnership
Comcast Signals Unhappiness With Google from the Wall Street Journal reports that Comcast is in talks with Microsoft to see if they would give them a larger piece of the pie, than Google currently does. Comcast, "one of the biggest non-Google sources of search queries handled by Google," is expected... - Google Phone
Has Been Confirmed By Google Exec
Engadget reports on a Spanish blog post that Isabel Aguilera, Google's chief executive in Spain and Portugal, has confirmed that there is a Google phone in the works. We have been reporting on these rumors for a while, so it is nice to see some possible confirmation. News.com reports Isabel... - GOOG
Acquisitions: Trendalyzer & Adscape Media
A quick heads-up on two new Google acquisitions. First, Google has announced the purchase of Gapminder's Trendalyzer software. Second, it confirms the purchase of Adscape Media, an in-game advertising company, following rumors of a buy last month.... - YouTube To
Hold Online Awards Show
YouTube to Sponsor Video Awards Show at Topix.net reports that YouTube will be holding the first YouTube Video Awards. The YouTube Video Awards should be available at http://www.youtube.com/YTAwards (currently not available for me), and users in the YouTube community will be able to vote for their favorite videos. There will... - Viacom's Full-Court Press for Online Ads, New York Times
- Need A Medical
Center Phone Number? Local Search Might Give The Wrong Number
Mike Blumenthal has a detailed look at some of the inaccuracies Google Maps and other local search engines have when it comes to phone listings of medical centers. He writes: The medical center phone data is in critical condition and in need of intensive care.... - 1-800-Free411
To Launch Local Category Search
Jingle Networks' free directory assistance (DA) service 1-800-FREE411 is slated this week to launch a new "category search" option. To date Jingle has offered a free, ad-supported alternative to consumer-paid 411 services, which has largely duplicated the "what city, what listing?" model of conventional DA -- albeit with ads. With... - Webcast:
Alternative PPC Search Programs
Another webcast alert for SearchCap newsletter readers and anyone who visits Search Engine Land. In just over a week, the Reaping Return From Alternative Pay-Per-Click Search Engines webcast from our sister site Search Marketing Now will be taking place with Search Engine Land executive editor Chris Sherman. The webcast happens... - Summize: Using
Heatmaps In Product Search Results
I wrote earlier this week about Wize a shopping comparison engine that aggregated millions of reviews to compile a "WizeRank" for each product, based on the total number of positive, neutral or negative reviews found on the web. Today Alex Iskold over on ReadWriteWeb takes a takes a look at... - Travelocity:
"Profound Mistake To Think We've Figured Out How To Measure ROI On Search"
Jeffrey Glueck, CMO at Travelocity, offered some controversial, and to some, nearly heretical comments while speaking at the IAB's Performance Marketing Forum this week in Chicago. According to coverage in Advertising Age, Travelocity has found that it's a waste to buy non-branded search terms. Fully 96% of Travelocity's bookings coming... - SEO Bloggers Step Away From the Keyboard, Graywolf
- Search Bloggers: Keep Blogging Please, Cartoon Barry
- The Secret to Ranking at the Search Engines (that's really no secret at all), SEOmoz
- Does Your Business School Have a High PageRank?, Search Engine Roundtable
- Me, myself and my Google twin, Sacramento Bee
- Noogler? Zany Google can make you one, Detroit News
- Eastbound And Down, Oilman
