Forget Google bombs -- has someone logo bombed you in Google Maps? It could happen and did to Microsoft, at least accidentally. Google gets into politics, or at least educating political activists on how to use Google products. Non-branded terms can convert, but maybe not as much as some expect, says Travelocity. Forces align against YouTube, and what's with all the dogs at Google?
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Monday through Thursday (see instructions here), through iTunes via this link, though our Yahoo Podcasts channel or in other ways listed here. You can also listen on our Digg podcasts channel. And vote for us on Digg, c'mon! Visit the channel to do it or use this button at the top of this page.
Upcoming Seminars: SEO and Conversion Rates: Hand-in-hand - RX for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution - Big Brand Search Engine Optimization: Managing Large Campaigns
Listen to this podcast now using the Odeo player below:
- Logo Bomb:
Google Maps Returns Anti-Microsoft Logo For Microsoft Listing
Garett Rogers at Googling Google has reported that a search on Google Maps for microsoft has returned an anti-Microsoft image within the Microsoft listing, as shown to the left. The image was originally on a Yelp.com page and automatically inserted into the Google Maps result. It appears to now...
- Google Gives
Seminar On Google for Politics
Google canvasses for political ads at the LA Times reports that Google gave a seminar at the annual conference for political consultants and internet activists run by George Washington University. The seminar, "Making the Most of Google in 2008," saw Google advising how groups can use Google services to promote...
- Live.com Link
Command Currently Offline
The Microsoft Live.com link command operator is currently offline and has been offline since yesterday morning. Kevin Gibbons reported yesterday that a link:http://www.msn.com returns a blank page. I tested more examples and have seen it down since at least 5:27 AM (EST) yesterday morning. All other searches seem to work,...
Continues Testing Navigational Link Placement
It appears we have more sightings of Google experimenting with additional navigational link placement ideas. These are links that let you reach various Google search services beyond web search....
- Yahoo Removes
Directory Links From Individual Search Results
Yahoo Removes Category (Directory) Links From Under Search Results at Search Engine Roundtable reports that Yahoo has removed the links from the individual search listings to the Yahoo Directory....
Non-Branded Terms Convert Nearly 25% But "Assists" Might Be Less Than Assumed
Earlier this month, Travelocity's chief marketing officer Jeffrey Glueck generated a bit of a stir in the search marketing world after giving a speech saying his company found only 4 percent of non-branded search terms brought in bookings. Problem is, Glueck now says those figures weren't reported correctly. As it...
Search Popularity Ratings: Google Climbs & Good News For Live.com
Previously, I've covered individually the latest search popularity figures for February 2007 in the United States that have been issued by the major ratings services of comScore, Nielsen//NetRatings, Hitwise and Compete. Now it's time to compare the figures from each of these services against each other plus look back over...
Consideration Sets And Their Importance To Search Marketers
As humans, we have a limited capacity to consider our alternatives. Within our brains, there is a limited amount of shelf space available for us to temporarily put our options on to examine them and make our decision. We have cognitive limits to the amount of information we can...
- Court: Google
Suggest Feature Not Responsible For Encouraging Software Piracy
Belgian company loses lawsuit against Google from IT World reports that Google has won a suit brought against them by ServersCheck, a Belgian company. The company complained that the Google Suggest feature was helping people find pirated versions of its software....
- NBC & News
Corp's "OverTube" Not A YouTube-Killer -- It Might Just Power Those
I've been traveling the past three days so am catching up on news -- including that of the new supposed YouTube-killer being launched by NBC Universal & News Corp. But while the official release calls this a new "site" coming later this year, more reading makes it clear we're talking...
- Google Board
Of Directors Member Michael Moritz Stepping Down
Google announced that Michael Moritz, a member of Google's board of directors since May 1999, will not seek re-election....
Marketing: SEM Without Compromise
Question: Why does your website deserve to be #1? Because I have the lowest prices Because I have better customer service Because I've been in business longer Because no one does this better than me None of the above The correct answer is:...
- Register Now
For SMX Advanced 2007 Seattle!
Just a quick reminder for our SearchCap newsletter readers and anyone who visits Search Engine Land. Our first Search Marketing Expo event, SMX Advanced, happens in Seattle this June 4 and 5. We hope you'll be attending. If so, register before April 2 to save on getting a ticket! The...
Jimmy Carter Speaks at Google’s Atlanta Office
President Jimmy Carter gave the welcoming remarks for Google Atlanta’s Open House Thursday. President Carter stated that his life has been transformed by Google, and that it would be hard to find many people in the developed world for whom that statement isn’t true. He gave a specific example of...
- Dog Day at Kirkland, Official Google Blog
- Google Code Of Conduct: "We have nothing against cats, per se, but we're a dog company, so as a general rule we feel cats visiting our campus would be fairly stressed out."
- Google Dog Policy
- Google staff get on their bikes, The Brunei Times