Is Google too powerful? BusinessWeek has a cover story looking at the issue. Topix rolls new local news guides; new search blogs from women; controversy over outdated images of New Orleans on Google and April Fool's gags ranging from Matt Cutts having his site hacked to Google's toilet-based internet access service. And more! Warning, this episode contains more than the usual amount of banter, but that happens mostly at the various end.

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Google announces a new program to put ads on TV, at least for those with the Dish Network. Is social the third generation for search? MSN backs off the "let's do promos in the search box" thing after user complaints. Google updates New Orleans images. A snake runs loose in the New York Googleplex. And more!

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What are the key factors in how search engines rank pages? A new survey of experts tries to give guidance; Google Personalized Search -- is it Google crack that webmasters should resist? Live Search gets map enhancements; social networking for homes on Zillow; Utah outlaws competitive keyword buys; Ask's mystery billboards and more!

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Google's My Maps lets you customize and share your own mapping information with others; AdSense units gets a bigger Google logo; Thailand shuts off YouTube -- it's good to be the king! SEO is easy, you know, except for the important hard parts. And more!

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Google is to acquire ad delivery firm DoubleClick, but won't owning DoubleClick's search marketing unit Performics be an issue? Google cuts a deal to put more ads on radio, while also promising YouTube's copyright woes to be cured with new technology. Yahoo expands where its ads will run in online newspapers; Google's Matt Cutts goes on the warpath over paid links; Google ranks President George W. Bush a failure once again and more!

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Despite Panama, Yahoo's earnings are down -- but maybe new deals will help. Google goes after PowerPoint. Oh no we aren't! Oh yes you are! More rumors about Google Phone; Google rolls out new content removal tools and more in today's episode.

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Google decides Froogle doesn't describe its shopping search engine well enough and renames it Google Product Search. Buying something? Try a new coupon search engine to save money! Google launches a StumbleUpon like page discovery option just as StumbleUpon is rumored to be sold to eBay. Meanwhile, Europe may think Google keeps too much data and more in today's episode.

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Google Web History now shows you where you've surfed, if you have the right things enabled in the Google Toolbar. Cool or not? Google's revenues are up, as are payments to Google's network partners. Is Google fighting a losing war against paid links? Nine reasons to attend Danny's upcoming SMX Advanced conference in Seattle. Stephen Colbert is the greatest living American. So says Google, thanks to a new Googlebomb. And more in today's episode. UPDATED TO FIX PROBLEM WITH FILE.

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What is "virtually free" when it comes to click fraud? How should search marketing be priced? A new way to find music lyrics via Yahoo. Should you worry about Google when it comes to US border controls? And more in today's episode!

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Google's sites are the most popular in the world. Google Maps get user generated content. Google sued again because someone doesn't like a listing. Video search engine Blinkx to go public. Is that Marge Simpson googling herself? And more in today's episode!

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Google eyes putting a data center in Oklahoma, as part of its quest to occupy every state in the United States. PageRank -- you've heard about it, but what do you really need to be concerned about? Mobile users found to search more than you might expect (and with Google, as you probably did expect). Top features of Windows Live. Astroglide says data slipped out due to Google, not itself -- and more in today's episode! Note the last two minutes contain 100 percent banter about cereal.

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Yahoo takes on Google's display ads hopes with DoubleClick by purchasing its own display ad network, Right Media. Where have all the search execs gone (hint, to other companies). Utah reconsiders its law against search ads linked to trademarks. Hunting down paid links and more in today's episode!

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