Daily SearchCast, April 2, 2007: BusinessWeek Cover On Google Power Fears; Concern Over Outdated New Orleans Images; April Fool's Gags & More!

Is Google too powerful? BusinessWeek has a cover story looking at the issue. Topix rolls new local news guides; new search blogs from women; controversy over outdated images of New Orleans on Google and April Fool's gags ranging from Matt Cutts having his site hacked to Google's toilet-based internet access service. And more! Warning, this episode contains more than the usual amount of banter, but that happens mostly at the various end.

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Stories Discussed In The Show

  • The "Is Google Too Powerful" Question Raised Once Again
    Is Google Too Powerful? from BusinessWeek is a fresh look at an old topic on Google's continued growth and power. A key part of the BusinessWeek's article: Googlezon, GoogleWorld, just plain Google—whatever you call it, it's scaring the wits out of everyone from the power lunchers of Hollywood to Madison...
  • NY Times Tracks Google's Traditional Media Efforts
    Miguel Helft at the New York Times has a relatively long and interesting article, with some interesting details, that rounds up the status and mixed results (so far) of Google's moves into radio, TV and print newspapers. From my understanding, the print newspaper ads have been the most successful to...
  • Topix Transforms Into Community Generated Local News Site
    This evening Topix is doing something entirely logical and taking a big risk at the same time. The site, which has been a "top 25" news destination, is now effectively flipping its model and going from being a news aggregator with comments and community at the margins to a community...
  • Looking At Links From News Search
    When you make news, either by being written about or by issuing optimized press releases, you often find a headline link to your news or press release in the news search results at all the major search engines. This can happen within minutes of the news posting. Everyone gets...
  • Thanks For The Link, Mainstream Media -- Now Let's Have More!
    I've been publishing online about search for nearly 11 years now. My work, or my comments, have been quoted in mainstream publications on the topic of search for virtually the same time. Much more often than not, those references never include a live link back to my web site, not...
  • Local Search: More Is Not Always Better
    Recently, we've seen a deluge of forecasts about massive financial opportunities associated with the growth of local search and local advertising. Whether you’re a company in the Internet search space, a yellow-pages directory, or a niche player, it is indeed tempting to get overly focused on how to earn...
  • Google In Talks To Buy DoubleClick
    Google joins race to buy DoubleClick: report from MarketWatch reports that Google is now interested in buying DoubleClick, a provider of internet ad serving software. Now that Google is vying against Microsoft for DoubleClick, the estimates on the purchase price have jumped "beyond $2 billion." Other potential buyers include Yahoo...
  • Searcharazzi: DoubleClick on the Block...Performics too?
  • E-Consultancy Offers Paid Search Briefing
    Want the inside scoop on the state of paid search, in particular in the United Kingdom? Research firm E-consultancy recently hosted a roundtable discussion with representatives from Argos, BAA, DoubleClick, eConversions, I-Spy, John Lewis, Net-A-Porter, Signet and Steak Media, and has captured the key elements of the discussion in a...
  • Yahoo Slurp Moves To crawl.yahoo.net
    The Yahoo Search Blog announced that Yahoo Slurp, Yahoo's web crawler, is moving from inktomisearch.com to crawl.yahoo.net. In short, the user agent for Yahoo's crawler will remain "Yahoo! Slurp." However, reverse DNS lookups on the IP address by the true Yahoo crawler will now resolve to crawl.yahoo.net. The transition should...
  • Google Base & Data Feed Optimization
    The vertical search results on the main shopping engines should not be ignored. We're all very familiar with Search Engine Optimization (SEO), but you can also get to the top of Google through Google Base. I estimate that over 30,000 merchants are taking advantage of Google Base, but only a...
  • Microsoft On Poprank And Indexing Objects For Vertical & Web Search
    A new paper from Microsoft Research, Web Object Retrieval (pdf), discusses an approach towards Web indexing that changes focus from page level, to that of indexing objects found upon pages. OK, so that does that mean? It's easiest to show you first, rather than tell you......
  • Google Claims To Investigate All Authenticated Spam Reports
    A Google Webmaster Central Blog post on spam reporting claims that all authenticated spam reports are reviewed by a Google representative. An authenticated spam report is a spam report filed within the Google Webmaster Central tools section. Spam reports filed via the unauthenticated spam form are not all reviewed, but...
  • Live Search To Offer Webmaster Tools Section Soon?
    Eytan Seidman of Live Search responded to the recent questions on why the Live.com link command went offline. He said it was primarily due to "mass automated usage for data mining." So they have decided to block all queries with backlink operators for the time being. Eytan adds that they...
  • New Search Blogs From Women
    I've written before about how there are many women are involved in search and search marketing, but blogrolls like ours can still feel man heavy. Fortunately, there are some new blogs up from women in search, including Google Webmaster Central's Vanessa Fox. Here's a round-up....
  • The Matt Cutts Blog Gets Hacked
    The Dark SEO Team has had a bit of a beef with Google's Matt Cutts from back in 2005 over URL hijacking. Looks like they've pulled a prank on him today. Matt's blog is down, hacked -- and archives wiped out as well. Matt has posted previously to this...
  • Matt Cutts & CuttsCon
    Goodness knows Google's Matt Cutts is popular at conferences. I've seen him swamped by people at them. In fact, so many people surround Matt wherever he goes that I nicknamed them "Cuttlets" last year and wondered if they'd ever form a formal fan club. Well, turns out they've done more...
  • TiSP: Google Flushes Free Wireless Broadband For All
    Now posted on the Google Blog, news of the new Google TiSP service offering free wireless to homes via their, ahem, plumbing systems. Sir Thomas Crapper would be proud. See discussion at Techmeme. Google's latest feature will better connect you with previous Google products that have been rolled out...
  • Ask Kevin: Ask.com Acquires Kevin Federline's "Search With Kevin"
    I had lunch with Ask CEO Jim Lanzone last Thursday when he was here in the UK, and I've been itching to tell the news he gave me under embargo. Now it's up, with Jim himself sharing the announcement in video. Kevin Federline's Search With Kevin service is...
  • Search Funnies: The April Fool's 2007 Roundup
    April Fools Day was yesterday, and the search engines along with others in the search world, went all out. Here is a roundup of the different pranks played....
  • Yahoo Underground: Fringe News Featured
    The Yahoo Blog has announced the launch of Yahoo Underground, a new site backed by Yahoo News that's meant to look at fringe cultures. April Fool's joke? Could be, given how the post stresses "Beginning today, April 1...." Then again, the main feature about last year's World Science Fiction convention?...
  • No Joking: Last Chance For Early Bird Discount On SMX Advanced
    A fast reminder for our SearchCap newsletter readers and anyone who visits Search Engine Land. Tomorrow -- Monday, April 2 -- is the last day to save $200 on a ticket to our first Search Marketing Expo event, SMX Advanced, in Seattle this June 4 and 5. For more about...
  • Feed & Information Overload? Read SearchCap!
    I was talking to someone recently who felt overwhelmed by all the search news that happens when they're out of-touch while traveling. They'd fire up Google Reader after getting back, only to have hundreds of posts to read through. I suggested they read our SearchCap newsletter. A few weeks later,...
  • AdSense Publisher View Of Google Pay Per Action
    Last week Google launched Pay Per Action in beta version for some AdSense publishers and AdWords advertisers. I logged into my Google AdSense account this morning, and noticed that my referrals section was redone to allow me to start placing Google Pay Per Action referrals on my site. Below I...
  • Google Under Fire For Showing Pre-Katrina New Orleans Images; Others Doing The Same?
    Google goes back to pre-Katrina maps from USA Today reports that Google Maps has changed their satellite imagery of New Orleans to show pre-Katrina images, getting some local residents angry and wondering if there's some type of cover-up in the works. However, it's unclear if these are pre-Katrina images...
  • Google Responds To Katrina Controversy With Fresh New Orleans Images, Search Engine Land
  • The Critical First Second & The Area of Greatest Promise
    Last week on Just Behave, I talked about the importance of consideration sets in search; how we tend to slice off three or four top listings in our consideration set at the beginning of our interaction with the search results page. Today I want to talk about another concept,...
  • Top 12 Ways To Win Friends & Write Magnetic Headlines
    As a consultant who specializes in social media, I've learned one of the most powerful tools in gaining readers is the title or headline of your stories. Crafting a title that grabs someone's eye, gets them to stop scanning and pay attention to your story rather than reading another one...
  • Social Media Marketing for Small Business
    While some in the search marketing industry debate the linkability of even the most unsexy Web sites—and by "unsexy", they often mean "small business"—there's an important element missing from the discussion: return on investment. The Investment: No one debates that an investment is required; viral marketing through social media...
  • eTools.ch: A "Swiss Army" Meta Search Engine
    I'm generally not a big fan of meta search technologies—I prefer to go directly to the search service I feel will likely give me the best response for any given query, rather than sifting through the aggregated results from several engines. But recently, developer Stephan Schmid invited me to kick...
  • 21 Practical Applications For Your Extra Conference Totes, MediaPost

Comments (1)

Sorry to have to be the one to tell you this Danny, but they're trying to push the $1 coins over here again...

http://en.wikipedia.org/wiki/Presidential_$1_Coin_Program

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