Daily SearchCast, April 17, 2007: Google To Acquire DoubleClick; What About Performics? Google Cuts Radio Deal; Yahoo Does Newspaper Deal; Matt Goes After Paid Links & More!

Google is to acquire ad delivery firm DoubleClick, but won't owning DoubleClick's search marketing unit Performics be an issue? Google cuts a deal to put more ads on radio, while also promising YouTube's copyright woes to be cured with new technology. Yahoo expands where its ads will run in online newspapers; Google's Matt Cutts goes on the warpath over paid links; Google ranks President George W. Bush a failure once again and more!

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Stories Discussed In The Show

  • Google Acquires DoubleClick For $3.1 Billion
    Google Buys DoubleClick for $3.1 Billion from the New York Times has news that Google has reached an agreement to buy DoubleClick for the sum of $3.1 billion. There was speculation in the past that Google and DoubleClick were in talks, so now that has been confirmed. With this purchase,...
  • Google: The Ad Dominator?, BusinessWeek
  • What Will Google Do With Performics, Search Engine Journal (and see Techmeme)
  • Former Anti-Trust Targets Microsoft And AT&T Raise Trust Worries Over Google-DoubleClick Deal
    Microsoft and AT&T, both of which have been subject to anti-trust actions in the past, are raising concerns that the combination of Google and DoubleClick might create a company that is too powerful. Google's Rivals Fear DoubleClick Deal Concentrates Too Much Web-Ad Clout from the Wall Street Journal explains that...
  • Google Vows to DoubleProtect Consumer Privacy, Wired
  • Reprise Media Acquired By Interpublic
    A quick heads-up and congrats to the gang at Reprise Media, which has now been acquired by global advertising company Interpublic. Reprise will remain an independent company within Interpublic, as part of the newly formed Futures Marketing Group. Reprise will be the first company to reside within FMG. Other assets...
  • Google In Radio Ad Deal With Clear Channel
    This morning the New York Times is reporting that Google has struck a deal to sell radio air time on Clear Channel's network. Clear Channel is the US's largest single owner of radio stations. This had been rumored but the formal announcement (not yet posted) will apparently include "30-second spots...
  • Next Up For Google, DirectTV?
    VentureBeat, which previously correctly predicted the EchoStar deal with Google before it was announced, is predicting a similar deal with DirectTV is pending. The service, the largest satellite TV provider in the U.S., reportedly has 16 million subscribers. U.S. television ad revenues are estimated at between $51 million and $70...
  • Wired Q&A Interview With Eric Schmidt
    Fred Vogelstein, who penned the semi-infamous "How Yahoo Blew It" piece for Wired Magazine, has a long Q&A style interview with Google's CEO Eric Schmidt in this month's issue. Here's a potentially more interesting earlier Vogelstein interview (previously unpublished) with Schmidt for comparison....
  • Google says not encroaching on broadcasters, Reuters
  • Google's Schmidt: YouTube's "Claim Your Content" Copyright Protection Service Nearly Ready
    Schmidt says YouTube 'very close' to filtering system from News.com reports that Google CEO Eric Schmidt says his company is extremely close to launching the much anticipated but very delayed content identification system....
  • CBS To Distribute TV Shows Via MSN & AOL According To WSJ
    CBS's Web Reach to Grow from the Wall Street Journal reports that CBS is close to announcing a deal with MSN and AOL over distributing some of their TV shows and other video programming....
  • Yahoo Strikes Broad Search Deal With Viacom
    In a multi-year, wide ranging deal Yahoo will provide paid search and contextual ads to 33 Viacom-owned sites, including MTV.com, Nickelodeon and Comedy Central. This is a nice win for Yahoo and an endorsement of Panama and related technology and there's no mention of Google anywhere, but it partly also...
  • Yahoo Announces Evolution Of Newspaper Consortium With Search Distribution
    Yahoo has expanded its newspaper partnerships to 12 newspaper publishing companies, with 264 newspapers across 44 states. Out of mutual necessity, the relationship originally coalesced last November around a partnership with Yahoo HotJobs, but there was clear expansion potential. Yahoo now becomes the exclusive paid-search provider to the participating papers,...
  • AOL To Sell Ads Direct, Using Google's Tools
    As John Battelle notes, the embargo on AOL's deal to white label Google's AdWords system and sell ads direct on its own has been broken. It's no surprise this was coming. A white label deal was announced back in December 2005 when AOL renewed with Google:...
  • More On AOL's Search Marketplace
    As Danny noted, AOL is launching a new program for advertisers to buy Google AdWords directly from AOL. But AOL Search Marketplace, as the new program is known, goes beyond simply white-labeling Google sponsored listings. "We're allowing advertisers to specifically customize their campaigns on AOL search," said Dariusz Pacsuski, Vice...
  • Google Likes To Invest In "Crazy Ideas"
    Google's Acquisitions Chief Looking for 'Crazy' Ideas from Bloomberg.com reports Salman Ullah, Google's director of corporate development, as saying he considers investing in crazy ideas because those are ones that can become big successes....
  • Google Acquires Stake In Maxthon Browser?
    Google Takes Partial Ownership Of Maxthon Browser from TechCrunch covers rumors that Google has purchased a minority stake in the Maxthon Browser and that a much larger deal between the two companies is in the works. See related discussion on this via Techmeme....
  • Dodgeball Founders Crowley & Rainert Quit Google In Frustration
    Dennis Crowley, cofounder of Dodgeball, which was acquired by Google in May 2005, has announced his resignation and that of Dodgeball's other cofounder Alex Rainert:...
  • Search Engines Unite On Sitemaps Autodiscovery
    Last November, Google, Microsoft and Yahoo united to support sitemaps, a standardized method of submitting web pages through feeds to the search engines. Today, the three are now joined by Ask.com in supporting the system and an extension of it called autodiscovery. This is where the major search engines will...
  • Google Voice Local Search Launched
    You've heard the rumors. Now you can try the experimental service from Google Labs. Google Voice Local Search is now live and publicly claimed by Google. Greg Sterling will be along to say more either here or in a fresh post. In the meantime, you can call (1-800-GOOG-411) and...
  • Up Close & Personal With Robots.txt
    The Robots.txt Summit at Search Engine Strategies New York 2007 was the latest in a series of special sessions with the intent to open a dialog between search engines representatives and web site publishers. Past summits featured discussion on comment spam on blogs, indexing issues and redirects. The subject of...
  • Goodbye Teoma Algorithm, Hello Edison, Says Ask.com
    Jim Lanzone, CEO of Ask.com, has confirmed with me that Ask.com is working on Edison. Edison is the code name behind merging of Ask.com's two different search technologies they own, Teoma and Direct Hit. The name comes from inventor Thomas Edison, who worked out of New Jersey where's Ask's Teoma...
  • Yahoo Site Explorer Takes Mobile Feeds, Gains Report Spam Button
    Site Explorer Matures a Bit More and Accepts Mobile Feeds from the Yahoo Search Blog covers how the Yahoo Site Explorer tool now accepts mobile submissions and feeds, gains the ability to input URLs for deletion and remove more than five at a time (see our Yahoo Site Explorer...
  • Paid Links Under Scrutiny By Google Again
    Matt Cutts of Google has written two posts this weekend on links to start a mountain of discussion in the SEO community. How to report paid links and Hidden links from Matt Cutts discussed how Google is in the process of testing out new methods to detect and handle paid...
  • Search Engine Strategies New York 2007 Coverage: Day 1
    Below, a recap of coverage out of the Search Engine Strategies conference in New York this week, from items spotted:...
  • Search Engine Strategies New York 2007 Coverage: Day 2
    Below, a recap of coverage out of the second day of the Search Engine Strategies conference in New York this week, from items spotted across the web. See also coverage from Day 1 here. Note that some sessions below may have happened on the first day but only were written...
  • SearchCap Archives, Search Engine Land
  • George W. Bush: A Failure Once Again, According To Google
    Remember how Google introduced a link bomb fix in January that, among other things, finally got US President George W. Bush out of first page of results for searches on miserable failure and failure at Google? Bush is back, at least for failure, and the White House has only itself...
  • My Dial Goes To 11, Danny Sullivan

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