Yahoo takes on Google's display ads hopes with DoubleClick by purchasing its own display ad network, Right Media. Where have all the search execs gone (hint, to other companies). Utah reconsiders its law against search ads linked to trademarks. Hunting down paid links and more in today's episode!
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- Yahoo To
Acquire Right Media; Joins Google In Buying, Rather Than Building, Display
Ad Network
Yahoo has announced it will acquire Right Media, which operates an auction-based display ad exchange called Remix Media. The move is widely seen as Yahoo fighting back against Google's recent plans to acquire DoubleClick, which itself is seen as Google jumping more firmly into the display ad network game. Both... - Fast Search sides with newspapers in Web sales war, Reuters
- FAST: European Firm Enters Battle For US Media Markets--Says Its Search Traffic Already Larger Than YHOO, Will Pass GOOG in 2 Years, Silicon Valley Watcher
- Keywords: a Growing Cost for News Sites, WSJ.com
- We'll Have To Wait For The Next Lawsuit To Find Out If A Web Crawler Can Enter Into A Contract, TechDirt
- Utah Says
Oops About About Law Regulating Trademarks & Search Ads
Via TechDirt, High-Tech Execs Meet With Lawmakers Over Web Search Keyword Law from the Associated Press covers how Utah might not enforce its new law banning ads linked to trademark terms. The law is set to go into effect today. We covered various issues with the law earlier this month.... - Reuters Buys
Search Mining Tech; Former AOL Search Chief Campbell To Lead New Search
Group
Via PaidContent, news that Reuters is to acquire text analytics company Clearforest, part of creating a new strategic group around search. Leading that group is Gerry Campbell, the former long-time head of AOL's search efforts: As part of its drive into this space, it has created a new strategic group... - Yahoo Search
VP Andrew Braccia Resigns
Yahoo loses VP of consumer search, to Accel Partners from VentureBeat reports that a major Yahoo asset has left to join a venture capital firm named Accel Partners. Andrew Braccia was Yahoo’s vice president of consumer web search. He worked under Jeff Weiner for six years and was responsible for... - Yahoo
Launches 'Be A Better' Ad Campaign
Yahoo is initiating an ambitious new -- and expensive -- brand advertising campaign titled "Be a Better . . ." The campaign will feature distribution across multiple ad media: TV, print, radio, online and cinema. It will focus especially on Yahoo mobile oneSearch and Yahoo Answers but also showcase other... - Three Minutes with a Chief Yahoo, PC World
- Ballmer: No. 1 Regret: Being Late To Online Advertising, PaidContent.org
- Meet Google's culture czar, News.com
- Google PageRank April Update: Most Notice Drop in PR, Search Engine Roundtable
- The Coming
Link Apocalypse
I just finished reading "The Road" by Cormac McCarthy, hence the title of today's column. If you've read it then you understand. It's a bit dramatic, but then again drama, controversy and hyperbole is LinkBaiting 101. Sadly I add. The apocalypse I speak of is related to link building,... - How Search
Engines Handle The Nofollow Attribute
Loren Baker at Search Engine Journal has a nice write up on how the search engines handle the nofollow attribute now just over two years since it was introduced. Ask.com still does not follow the tag, so here are the takeaway for Google and Yahoo: Google won't follow the link,... - Wikipedia's
Double Standard On Nofollow Rule
Techcrunch discovered that Wikipedia was giving special treatment to their own properties, in terms of using standard, non-nofollowed, links to Wikia, "Wikipedia’s for-profit spin off." Back in January Wikipedia nofollowed all external links from the site, in an effort to reduce Wikipedia spam. If you visit the Wikipedia page on... - Can You Spot
The Paid Link?
In Time For Google To Give Up The Fight Against Paid Links? last week, I wrote about Google's second major war against paid links that's now underway. Today, I came across two examples that illustrate why this is such a difficult war for it to fight. How do you spot... - In Search of Traffic, Wall Street Journal
- Condemned To Google Hell, Forbes
- Google
Agrees To Return Chilean City It Borrowed For Argentina
Chile asks Google to fix map gaffe from USA Today reports that Google has mislabeled Villa O'Higgins, a town in Chile, as being in Argentina. The above image is a screen shot I took just a few minutes ago, using Google Earth, for a search on "Villa O'Higgins" which... - Just
Imagine: Local Search Without Maps
Imagine a local search site without maps. Sounds outrageous, doesn’t it? Most local search sites are dominated by maps. Google, Ask, and Live even begin my experience with a big map of North America. Correct, yes, but now what? Many sites incorporate technically impressive features to make their maps... - Google
Transit Sends Upset User Superman Cape
Adam Darowski blogged about getting some really bad advice from Google Transit, specifically asking him to "cross an eight-lane highway on foot." So how did Google respond? Joe Hughes of Google Transit sent Adam a Superman cape, and a letter apologizing for the inconvenience. Here is the letter:... - Google Helps
States Surface Government Information
Google has announced an initiative with state agencies in Arizona, California, Utah and Virginia to help expose government information to web search engines. Often, government information is stored in database systems that are difficult if not impossible for search engine crawlers to access and index. Google is working with technologists... - Searcharazzi:
Touring the SEM Graveyard
Let’s just get it out there: it appears that Zunch Communications, a Dallas-based SEM, has filed for bankruptcy. While some might call this an isolated incident, some speculative minds suggest that a correction is on the horizon for SEM agencies. Indeed, Searcharazzi is dumbfounded by the hundreds of firms... - Oh, for a Chance to Whitewash a Fence, New York Times
- Technorati Favorites & The Cheaters Who Are Cheating the System, Mashable
- Firefox Extension: Smart Digg Button, NEO Thoughts
- Networking
Events At SMX Advanced
This is a special message for our SearchCap newsletter readers and anyone who visits Search Engine Land, regarding Search Engine Land's first conference: Search Marketing Expo Advanced. It happens in Seattle this June 4th and 5th. In 9 Reasons To Attend SMX Advanced that I posted last week, I explained... - New Calacanis link-baiting rules, Calcanis
- Traffickwag: Google, Yahoo, bosom buddies, Traffick
- Subscribe!
What's the deal with that big giant button? I wrote recently in The Blogs & Search Blogs With The Most Readers about a new list of search blogs ranked by the number of RSS readers they have. We're at just under the 10,000 mark, which is great for a... - College kids get a fast blast of Google culture, San Jose Mercury News
