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Stories Discussed In The Show

• Microsoft To Acquire Online Marketing Firm aQuantive For $6 Billion
  A day after 24/7 Real Media was acquired by WPP, Microsoft announced plans buy digital ad firm aQuantive, which owns Atlas and Avenue A | Razorfish, for $6 billion in cash. It is apparently the biggest acquisition in Microsoft's history....
• Microsoft Search Marketing Vs. Google Search Marketing (Beta)
  I wrote before about the inherent conflicts of both Google and Microsoft potentially owning firms that do search marketing. Since Microsoft is now back on track to join Google in doing this, I can't help myself. Let's have some fun. From a future Google help page (apologies to the existing...
• Rumor: Google & Salesforce.com To Join Forces Against Microsoft
  Google, Salesforce.com Weigh Alliance to Battle Microsoft from the Wall Street Journal reports that the two companies are rumored to be in discussions about working together to compete against Microsoft. By teaming up with Salesforce.com, the two can compete with Microsoft's customer relationship management (CRM) software. Google already offers email,...
• Rumor: Google To Buy Feed Analytics Company FeedBurner For $100 Million
  Rumour: Google to buy Feedburner from Seth Sethi earlier today reports that Google is rumored to buy FeedBurner, a feed management, analytics and advertising company. Valleywag has said they confirmed the rumors and add that the purchase price is about $100 million....
• More Rumors: Yahoo After Bebo? Google Launching Phone Service?
  The Daily Telegraph reports Yahoo is after Bebo, a social networking site, while TechCrunch reports hearing a rumor that Google may launch its own phone service in the UK....
• Google Denies New UK News Search Deal
  Google reach deals with news websites from the Sunday Herald reports that Google has reached a dead with several large UK newsgroups to carry content on Google News, but Google tells me no such deals have been agreed....
• June To Be "Month of Search Engines Bugs"
  'Month of bugs' pins bull's-eye on Google, Yahoo from Computerworld reports Websecurity.com.ua says it will post a security vulnerability about the most popular search engines of the world each day throughout the month of June, in particular cross-site scripting ones....
• Google AdSense disabling arbitrage publisher accounts as of June 1st, JenSense
• Google To Shut Down AdSense Arbitrageurs, Search Engine Roundtable
• Adsense Arbitrage - Just The Facts, Shoemoney
• Billable Click Fraud Is 10% to 15%, Says Fair Isaac
  Fair Isaac Claims Pay-Per-Click Fraud Is 10% to 15% from InformationWeek says Fair Isaac is going to report today that it has found the click fraud rate of billed paid search and contextual advertising to be 10 to 15 percent, though the figures are based on what the Associated Press...
• Video Hits Google Universal Search & Google Video Now Live With Meta Search?
  Since the announcement of Google Universal Search, I have been waiting eagerly to see videos show up within Google's search results. Last night, it finally started. For me, it was for a search on star wars kid (here's more about him). You can see the embedded video showing up in...
• SMX Advanced Tickets Going Fast!
  This is a special message for our SearchCap newsletter readers and anyone who visits Search Engine Land, regarding Search Engine Land's first conference: Search Marketing Expo Advanced. It's coming up fast -- only two weeks away, in Seattle this June 4th and 5th. This is mainly a reminder that if...