Should Dell and Google rethink how they deliver search results when someone tries to reach an invalid URL? Is Technorati's redesign too busy? Should you redesign your site for social media site visitors? Question and some answers to those and more, in today's episode! Programming note: after this episode, the Daily SearchCast is on hiatus, returning June 11.
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- Google &
Dell's Revenue-Generating URL Error Pages Drawing Fire
Last year, Google signed a landmark deal to become the default search engine on new Dell computers, plus to bundle Google software. Now, people are noting anew that a consequence of the deal seems to be pushing Dell users to search results dominated by Google ads, rather than editorial... - Direct
Navigation and Domain Empires
Business 2.0 has a fairly comprehensive (cover) story about domain portfolios and "direct navigation." It starts off with a profile of Vancouver entrepreneur Kevin Ham ("The Man Who Owns the Internet"), who operates a $300 million domain "empire" but goes on to discuss others who have become wealthy from domain... - Technorati
Blog Search Relaunches
Technorati has relaunched today, and I'm on a short day, so I can't dive in to play with it in depth. Below, I'll recap what some others are saying. add a few off-the-cuff remarks on blog search in general, plus comment on how Technorati continues to be masterful in working... - Q&A With Seth
Godin, Founder & CEO Of Social Search Service Squidoo
Seth Godin is widely known as one of the foremost advocates of "permission marketing," promotional campaigns that don't rely on interrupting the attention of your customers, but rather engage them and even turn them into enthusiastic advocates that volunteer time and effort to help you promote your products or... - How About
Landing Pages For The Social Media Visitor?
Marketers generally create landing pages for pay-per-click campaigns or other advertising campaigns. So, why not create them for social media sites? Granted, it may seem impossible because it is hard to change the layout of your blog or website just for visitors from like Digg, Netscape, and StumbleUpon. However, you... - Driving Online
Registrations: Think Beyond the White Paper
Successful B2B marketing efforts—particularly search advertising campaigns—often utilize landing pages designed to collect registrations. Website visitors must complete a (hopefully short and simple) registration form to receive something of value. Typically this registration data is then cultivated and, if warranted, entered in the company's lead management and sales system.... - Search
Illustrated: Blocking Search Engines With Robots.txt
While most of the time we want search engine crawlers to grab and index as much content from our web sites as possible, there are situations where we want to prevent crawlers from accessing certain pages or parts of a web site. For example, you don't want crawlers poking... - What Should Ask.com Do?, Search Engine Watch
- What Does Universal Search Mean for SEM?, Search Engine Watch
- Google's
Biotech Investment In Brin's Wife's Company, 23andMe
Raising some eyebrows this morning is Google's investment in a biotech firm called 23andMe, which states as its mission to: "help you make sense of your own genetic information . . . [and] put your genome into the larger context of human commonality and diversity." Anne Wojcicki, Google cofounder Sergey... - Best Wishes,
Elisabeth! Search Engine Watch Editor Osmeloski Leaves
Elisabeth Osmeloski, editor of Search Engine Watch, is leaving to become director of online media for the Zonder.com Vacation Rentals site. Her last day will be this Friday, and she has a departure announcement here. Elisabeth and I worked together to get the Search Engine Watch Forums launched nearly three...
