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Stories Discussed In The Show

• YouTube Ready To Test "Fingerprinting" Video Tool
  YouTube to test video ID with Time Warner, Disney from Reuters reports that Google's YouTube is ready to begin testing their video fingerprinting tool on Time Warner and Walt Disney video content. The tool will be ready for testing in a month and will help prevent copyrighted materials from making...
• Google Wants To Make TV Ads Less "Annoying"
  Google's Campaign Against Bad Commercials from Internetnews.com reports Kim Malone, the director of Google AdSense, as saying she wants to make TV ads less "annoying." When Kim Malone was questioned on how Google plans on taking the "non-intrusive" nature of search ads and contextual ads to the TV ad model,...
• Search Ads & Contextual Ads Are Different! You Need To Treat Them Separately
  The major PPC engines offer the ability for advertisers to show their ads on both search and content networks. However, those networks are very different from a consumer engagement process, and they should be treated very differently. To provide a quick recap, with the search network, an advertiser bids...
• Podzinger Is Now EveryZing
  Following in the recent footsteps of Technorati, which morphed into a multi-media search engine, podcast search engine Podzinger has added video and rebranded itself EveryZing, a stronger and (paradoxically) less confusing brand. Google introduced video into Google.com results with the roll out of Universal Search and the new Ask3D prominently...
• Patent Suit Has Broad Implications For Local Search
  Wired is reporting on a lawsuit filed in US District Court in Texas against Verizon and its now spun-off directory division Idearc. The suit (PDF file) claims infringement of patent 5,930,474, "Internet organizer for accessing geographically and topically based information." This goes to the essence of many if not most...
• Google AdWords Adds Placement Performance Reports Showing Content Network Data To Advertisers
  Google, as expected, has added a new report type to give AdWords advertisers the ability to see the exact sites their ads are displaying on within Google's content network. These Placement Performance reports will detail the domain, URL, impression, click, conversion and cost data for each site an ad appears...
• PR 8 Links from Google.com Only $1,995, Marketing Pilgrim
• Got A Google Penalty? A Workflow For Managing Google Penalties
  How to Handle a Google Penalty - And, an Example from the Field of Real Estate from Rand Fishkin has a nifty little chart explaining how to handle a Google penalty. The flow chart takes you through several questions, and based on a yes or no answer, different steps are...
• Google Responds To EU: Cutting Raw Log Retention Time; Reconsidering Cookie Expiration
  In response to an EU letter over data retention, Google has announced that it will now anonymize server log data after 18 months, rather than the previous maximum time it had announced of 24 months. It is also reconsidering how long its cookies last. It's nice to see Google make...
• Is googling creeping you out?, News.com
• Can You Get By Without Google & Major Search Engines?
  There are two projects going on today to see if we can survive without the major search engines. The first project is for searchers, to see if they can search alternative search engines without using the five major engines. The second project is for search marketers, to see if they...
• Today's outage, Google Reader Blog
• Google Reader Search Powered by Google Gears, Google Operating System
• You Think Google Won't Do What It Takes to Win? Think Again., John Battelle
• Microsoft’s Dead Naming Strategy [Voices], All Things Digital
• Ask Blows it Again, Search Engine Guide