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Stories Discussed In The Show

• eBay Pulls Google AdWords Ads To Protest Google Checkout Moves
  This week, eBay Live is happening in Boston, but the event is likely to be overshadowed by a fascinating and fast-developing controversy between the auction giant and Google. Rumors from ComparisonEngines.com and other sources last night and earlier today reported that eBay had pulled its ads off Google to protest...
• New Google AdWords Placement Performance Reports Show Scary Clarity on AdSense Network, Search Engine Roundtable
• Google Video Morphs Further Into New Video Meta Search Role
  Last month in Video Hits Google Universal Search & Google Video Now Live With Meta Search?, we covered how Google Video was morphing into its new role as a meta search engine. Now reports of new video sources have emerged....
• In House: New Column From Search Engine Land
  Our newest Search Engine Land column, In House, launches today. In House takes an insider's look at the life of search marketers who work for large or multi-national organizations. Columnists write about technical challenges as well as the cultural, organizational, budgeting and other issues that arise while working within...
• When To Bring Search Marketing In-House
  As with many other areas of the business, the decision to 'make or buy' applies to the search engine marketing function. Whether you decide to go with an outside agency, or develop and train a dedicated in-house team depends on whether search is considered a core component of your...
• B2B Search Marketing: Is SEO Or PPC Most Effective?
  When it comes to B2B search marketing, what's the best strategy—Organic search engine optimization or pay-per-click search advertising? In large part, it depends on what you're selling, your budget, your company's investment philosophy, and searchers' actual behavior....
• comScore Reports New IYP/Local Search Numbers
  In a release out today, comScore is reporting on traffic and its distribution to various local search and Internet yellow pages sites. Yahoo is pronounced the market leader, with a 22.4 percent share of all "IYP searches." The company's local search leadership, according to comScore has been consistent since comScore...
• Google Custom Search Engines Easier To Build With New Link Learning Tool
  The Google Custom Search blog announced an interesting new feature that allows you to tell Google to customize the search results of your Google CSE based on who you link to within your site. Google will look at who you link to, then use that information to add content that...
• Google Webmaster Tools Adds Paid Link Reporting Form & More
  The Google Webmaster Central blog announced the addition of a few new features to Webmaster Central Tools. The main feature is a new form where you can report paid links that you find on various sites. This feature was discussed at the Search Marketing Expo conference and provides a more...
• Expanding the webmaster central team, Official Google Webmaster Central Blog
• Google's T-Mobile Ad On Why To Do SEO
  My mobile phone company in the UK is T-Mobile, and I had to laugh when I was flipping through the latest in-house magazine I got from them. Apparently, as the headline of an advertorial tells me, "Search Engine Optimisation vital to enable business to compete online." And to learn...
• Retrospective: My Day Without Google Fails to Impress, Read/Write Web
• Google: Off-The-Record, Unless Eric Schmidt Is Saying It
  Photo By Steve Jurvetson I had to love the contrast in two items that hit my feed reader today: one where a talk by Google's chief internet evangelist Vint Cerf was declared off-the-record by Google, upsetting some people, then another where Google CEO Eric Schmidt was at an off-the-record...
• Duplicate content summit at SMX Advanced, Official Google Webmaster Central Blog
• How To Convince Giant Corporations To Embrace Social Media
  During the "Better Ways" panel last week at SMX someone in the audience asked for advice on convincing big corporations to embrace social media marketing. At the time my answer was that there would be a lot of education involved and you should also let them know that you'll...
• The New Direction of SES & An Interview with Kevin Ryan, SEOmoz
• Free Webcast Today: Local Search Advertising -- The Challenges and Opportunities
  "Local Search" has been defined as search on Internet yellow pages and mapping sites. But it can equally be defined as a process by which consumers use the Internet for research to help them make offline buying decisions. In that sense it has very broad implications across a range of...
• The Big SMX Advanced 2007 Wrap-Up
  I had a great time doing our first conference, SMX Advanced, last week in Seattle. Tons of coverage came out of the show, while the attendees learned a lot, had fun networking and enjoyed some good food. Need to remember what happened? Want to hear about what you missed?...
• Viagra and adlabs, Dave Naylor