Daily SearchCast, July 2, 2007: Semel Leaves Yahoo; Googlers Leave Google; Google Gets Into "Sicko" Debate & More!

Terry Semel leaves Yahoo, with Jerry Yang to take over; Googlers leave Google in search of riches and less buraucracy; Google gets stuck in the middle of the "Sicko" debate -- time to stop playin at ad agency? Can negative SEO help restore your reputation? And more in today's episode!

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Stories Discussed In The Show

  • Yahoo's CEO, Terry Semel, To Be Replaced By Jerry Yang - Terry Semel has stepped down as Yahoo's CEO. The new CEO is Yahoo's co-founder, Jerry Yang. With this change, Susan Decker, former executive vice president and head of Advertiser and Publisher Group, is now president.
  • Can Susan Decker Turn Yahoo Around?
    Can She Turn Yahoo Into, Well, Google? from the New York Times takes a deep look at Yahoo's new president, Susan Decker, and her capabilities of turning things around for the company. I'll bulletpoint some of the reasons why people feel she may or may not accomplish big changes for...
  • Internal Microsoft Email Compares Life At Google Vs. Microsoft
    Slashdot linked to a blog post that has what's said to be an internal Microsoft email with a comparison of working at Google versus working at Microsoft. The email is an interview between an ex-Google employee who Microsoft hired. Here are my top hits from this email:...
  • Is Google Losing Its Magic For Employees?
    Today's Wall Street Journal featured an article entitled Start-Ups Make Inroads With Google's Work Force, which focused on emerging potential retention problems at Google (in particular vs. Facebook). Yahoo has recently shed – both voluntarily and involuntarily – a number of high profile employees and suffered negative publicity from some...
  • Google, "Sicko" Opinions & Issues With Playing Ad Agency
    A pitch on an official Google blog to get the healthcare industry to spend money on positive advertising in reaction to Michael Moore's documentary Sicko raised more than a few eyebrows today. A follow-up post with the author asking people not to take her opinion as Google's own doesn't...
  • Mossberg, Ask.com "Goes Much Further" Than Google
    Ask.com Takes Lead In Designing Display Of Search Results by Walter Mossberg of the Wall Street Journal reviews Ask.com's new 3D look. Mossberg gave Ask.com great reviews, comparing Ask.com's three-pane approach to Google's Universal Search approach. Mossberg said Ask.com "took greater strides" than Google with their user interface. The new...
  • London Car Bombs: The Big Fat Search Failure
    I was in London last night right smack in the area where a large bomb was defused this morning. Naturally, I was curious about what exactly had happened. I hit the news sites, but then I wondered what would happen for those searching generally for information using search engines. Both...
  • Study: Good Brand Can Make Search Seem More Relevant
    Penn State released a report -- Branding matters -- even when searching -- that claims the brand value of a search engine can make searchers believe results are better or worse than they are....
  • That 25% New Queries Figure? Ballpark Estimate, Says Google
    Last week we had a lot of attention over Google saying 20 to 25% of queries are new. Well, it turns out that the figure is not an exact figure. Google now said it is a ballpark figure, as quoted on Google Blogoscoped: First, I want to clarify that we...
  • Google Launches "Question and Answers" In Russia
    Googling Google reports Google Russia has launched a Questions & Answers service in Russia. Although Google closed down Google Answers late last year, this launch of Questions & Answers is a new flavor of such an application. To me, it looks more like a Google Groups approach than anything else....
  • Google Sued In UK For Defamatory Postings In Search Results
    Google sued over defamatory postings found on web search from The Independent reports that the company could be held liable for the publication of inaccurate, malicious or damaging material on the internet, even though Google did not create the content and is simply listing what's found on the web. The...
  • "Negative SEO" - Harming Your Competitors With SEO
    The Saboteurs Of Search from Forbes has been getting some buzz from around the search industry. In short, the article interviews two SEOs about how they can potentially use "negative SEO" tactics to harm a site in Google....
  • Yahoo Search Marketing Adds New Keyword Tool & More Features To Panama
    Yahoo will be launching new features within Panama today. The features include: An improved keyword selector tool giving you an estimate of the monthly searches. An easy way to move and copy keywords from one ad group to another. To do this, go to your ad group page and under...
  • Google Gadget Ventures: Get Paid To Develop Google Gadgets
    How do you help encourage the growth of a widgets or gadgets ecosystem? Being big is a good, natural start. It has helped people flock to develop Facebook applications or Yahoo Widgets or Google Gadgets, just for exposure to the traffic at these places. But Google wants to encourage with...
  • Google Now Reporting Number Of Users Per Gadget
    Got a Google Gadget? Google's now reporting how many users make use of it, in addition to the pageviews figures it started posting earlier this year. The new user stats can be found via Google's Homepage Content Directory. There you'll see gadgets that can be added to your iGoogle...
  • Buttons, Buttons -- Let's Clean Up The Feed Buttons!
    As part of adding our new "Lands" tabs to Search Engine Land last month, I cleaned up our feed page that helps people understand how to add our feeds to various feed readers. The biggest challenge was dealing with the inconsistent sizes of feed buttons from the different providers. I...
  • Domaining & Subdomaining In The Local Space, Part 2
    In the earlier installment of this article I covered the topic of local-oriented subdomaining. In this second installment, I'm covering domaining. As you may recall, I described "domaining" as the practice of buying domains mainly for their potential keyword value. Speculators purchase keyword domains with a view towards reselling...
  • Marchex Simultaneously Launches 100K Local Search Sites
    If you can believe it, Marchex has simultaneously launched more than 100,000 local and vertical search sites representing over a billion pages. The move is probably unprecedented outside of a search index. In May 2006, Marchex acquired local search site OpenList and has used its technology assets and methodology to...
  • Lawsuit: Google's AdSense For Domains Program Contributes To Trademark Infringement
    Google Sued in Domainer Lawsuit--Vulcan Golf v. Google from Eric Goldman covers a new lawsuit in which Google is being sued for allegedly violating trademarks by helping domainers monetize "typosquatter" domains....
  • Google Customizes Map Directions
    Not long ago Google introduced an "avoid highways" checkbox on Maps that provides alternative routing. Now Google has gone much further in that direction (so to speak), allowing users to drag icons on the map to create customized routing. With each change directions update automatically. Here's the Google Lat Long...
  • Google Voice Search Adds 'Map It' Feature
    Google's free directory assistance/voice search offering 1-800-GOOG-411 (1-800-466-4411) has added a "map it" feature. Users can say "map it" after receiving the desired listing and get a text message with a link to a map (which opens a WAP browser). I tested the feature a couple of times , and...
  • New "Google News Image Version" Of Google News
    Google Blogoscoped reports that Google News has added a link to the left bar that enables you to view an image version of Google News. I suspect Google found out that a picture, really does, tells a thousand words. If you mouse over an image, the news on the right...
  • AOL Relaunches Video Portal
    AOL is busy upgrading and relaunching a range of features and sites on its network. The latest on the list to get a revamp is the video portal. The redesigned site offers a new home page, an upgraded video search experience (via its video engine Truveo) and an embedded playback...
  • Five Things I Hate About Linking
    It's summer. Hot, humid, sticky and itchy. The perfect time to rant. Especially if you are a link seeking content publicist glued to a monitor while all your clients have gone on vacation. So here are five things I hate about linking, and I have more if you want...
  • Threadwatch, Search Industry Blog/Forum, Says Goodbye
    Aaron Wall, owner of Threadwatch, has announced that the blog/forum will be closing down this Friday....
  • Had Sex On A Beach? That Ain't Private, Brazilian Judge Tells Cicarelli In YouTube Case
    YouTube wins "supermodel sex on the beach" case from Ars Technica reports that Brazilian model Daniella Cicarelli and her boyfriend have lost their case against Google's YouTube....
  • Daddy, What's Internet Explorer?, Daggle
  • Daddy, What's Internet Explorer, Digg

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