Yahoo is getting a new search suggestion tool, Search Assist. Digg dumps Google to take Microsoft's ads in a three-year deal. Been thinking about trying Google's cost per action ads on your site? Maybe you won't have a choice. Business.com is sold for $350 million and more, in today's show.
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Listen to this podcast now using the Odeo player below:
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Suggestions On Steroids: Yahoo Search Assist
I chuckled a bit over the buzz Yahoo got when they launched Yahoo Search Suggest earlier this month because I knew something even better was coming: Yahoo Search Assist. Finally, it's going live and in the wild for lucky people who are selected at random for testing. If all goes... - Digg Buries
Google AdSense For Microsoft Ads
Digg has dropped Google as its ad provider in exchange for for a three-year exclusive ad deal with Microsoft. Microsoft will be providing the display and contextual advertising on Digg's popular social news site, with traffic estimated at over 17 million unique monthly visitors. The switch over will take place... - AdSense
Publishers Will Get Pay Per Action Ads, Like It Or Not
I covered at the Search Engine Roundtable this morning that some AdSense publishers are automatically being forced into trying out Google's Pay Per Action ads. Google sent out emails to select publishers, notifying them that a portion of their ads will be serving Google's pay per action ads. That means... - Who Called On
Your Ads? Google AdWords May Provide Phone Bill Like Records
Click Quality Council Holds First Steering Committee Meeting from Search Engine Watch reports on a recent Click Quality Council Steering Committee meeting where Google's Shmuman Ghosemajumder said that Google is considering offering a "phone bill-like" AdWords invoice to all advertisers. Frank Watson reported that the Click Quality Council Steering Committee... - Yellow Pages
Publisher Buys Business.com For $350 Million
RH Donnelley, which acquired SEM firm LocalLaunch in 2006 and owns the local search/online yellow pages site DexKnows, has announced the acquisition of Business.com and its related properties for $350 million.... - Google Brings
Earth Enterprise Into The Browser
Google is bringing mashups behind the enterprise firewall and into the browser. What that means, among other things, is that Google Earth Enterprise users will be able to see data rendered on Google Earth within a browser environment rather than having the Earth client on their individual desktops.... - Yahoo Local GM
To Leave, Group Now Broader
Paul Levine, GM of Yahoo Local, is leaving (his decision) after almost five years and being replaced by Jennifer Dulski, who is now going to be Group Vice President & General Manager, Marketplace. Her title reflects a strategy shift and will combine Local with Shopping, Travel, Autos and Real Estate... - Scalable
On-Page SEO Strategies
Optimizing a website that has tens of thousands—or even hundreds of thousands—of dynamically generated pages, requires thinking differently. Old school SEO, where you assign each page a keyword theme based on keyword research and hand-craft a title tag, H1 tag and intro copy, then figure out the best internal... - When Ignorance
Isn't Bliss, Part 2
Last week in Part 1 of What You Don't Know About Your Web Site Can Hurt You, I revealed a few scary secrets most small business webmasters learn about the hard way. If that didn't scare you away, here are a few more to help the weary web site... - Networking:
The In-House Search Marketer's Most Powerful Tool
You are a pillar. You are on an island. You are alone - a stranger in your own land. Such is the life of an in-house SEM. Or is it? True, you may be the only one in your company talking your talk and walking your walk, but you... - Report: Search
Most Popular Online Marketing Strategy For Realtors
Real estate website and publisher Inman.com has put out a new report called The State of Real Estate Marketing. It's based on results from an online survey of US real estate professionals, which had a total of 770 respondents. The survey found that search engine marketing was the most popular... - CA & Yahoo
Team Up To Offer Co-Branded Yahoo Toolbar
CA and Yahoo have teamed up to offer a co-branded version of the Yahoo Toolbar. This Yahoo Toolbar will be bundled in all CA Home/Home Office products. CA Anti-Spyware will continue to power Yahoo's anti-spyware feature in the toolbar. From the press release:... - Advocacy Group
Sues Over North Carolina's Incentives To Woo Google
Suit filed against state Google incentives from Triangle Business Journal reports that the North Carolina Institute for Constitutional Law has filed a lawsuit to challenge the incentives given to Google to build a server farm in North Carolina. The advocacy group claims the incentives violate various laws and provisions in...
