Daily SearchCast, July 30, 2007: Microsoft Buys Ad Exchange; Search Wikia Gets Grub Crawler; Search Engines Try Games To Get More Queries & More!

Microsoft buys the AdECN display ad exchange; AuctionAds gets sold, too. Search Wikia cuts deal with LookSmart to get the Grub crawler in return for carrying ads. Everyone's generating search traffic through games, and Microsoft and Google go head-to-head with cars that map the world. Plus more, in today's show.

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