Daily SearchCast, August 2, 2007: The Google Phone Cometh; Forget Fast Food, Teens Are Working At McSEO & More!

A Google Phone really is coming -- but not until next year, says the Wall Street Journal. Google Maps offers rush hour travel time estimates. New stats show search drives offline purchases. Doing SEO on your "everyday" pages. And more, in today's show.

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Stories Discussed In The Show

  • Wall Street Journal: Google Phone In Development
    The Wall Street Journal is reporting that Google is making a push to court wireless carriers in an effort to accelerate mobile ad distribution and revenue growth. The article also contends that Google is actively working a mobile handset, the so-called "Google Phone" or "GPhone," and possibly envisions itself an...
  • Google Maps Now Estimates Drive Time At Rush Hour
    According to the Google Lat Long Blog, the search engine has added a feature to Google Maps that provides a realistic estimate of drive time in traffic at peak times or when there's an accident....
  • Yahoo's ROBO Study: Search Has Big Impact On Offline Purchases
    Earlier this week, Yahoo released the results of a major study of online advertising and consumer retail purchase behavior. Conducted in conjunction with comScore between April, 2006 and January, 2007, the study sought to quantify "the impact of search marketing and display advertising on consumer shopping behavior and the in-store...
  • Local Search Gaining, Driving Offline Transactions
    Just two days after Yahoo released research that showed how the Internet is driving offline retail transactions in increasing numbers, ad agency TMP Directional Media conducted an online survey with comScore that showed a parallel phenomenon in the service sector. The survey, which had 3,000 respondents, sought to capture consumer...
  • Promoting Your YouTube Video Online
    Video Marketing on YouTube.com by Joe Whyte at the Search Marketing Standard is a nice write up with some tips on how to best promote your YouTube video online. Here is a punch list of tips he gives within his more detailed and illustrative article. Customize your Channel Design Add...
  • LookSmart CEO David Hills Resigns
    A recent SEC filing reports that LookSmart CEO David Hill announced his resignation on July 26th, to be effective as of yesterday. LookSmart swiftly appointed Edward F. West, the current chair of its board of directors, to take over for the time being....
  • Ask.com August 2007 Update?, Search Engine Roundtable
  • The Danny Sullivan Code (or While Waiting for Dan Brown's next book), Sphinn
  • Over-optimization Is Like Being a Little Bit Pregnant
    Here’s a quick test for you. Don’t worry, it’s only one question. True or false: Today’s SEO techniques could be tomorrow’s search engine spam with one turn of the algo crank. What do you think? Is what you do to optimize your site going to be considered search engine...
  • The SEO of Everyday Pages
    There's a kind of page that shows up on websites that I think of as everyday pages. These are commonly appearing pages that you might see on almost every website, such as the "contact" page, the "about us," the "terms of service" and the "privacy policy." These are pages...
  • Search Month: July 2007 Search News, In Review
    Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from July 2007, then a major story for various search topics along with...
  • UK SEO meeting in Manchester, Threadwatcher
  • Answers to Ten SEO Questions, SEOmoz
  • Catching a Thief Red Handed, SEO Book
  • Catching Terrorists with Google Adwords, Gadood
  • Become Google's Next Submarine Cable Negotiator
    Gary Price reports Google has a new job opening for a Strategic Negotiator, Submarine Cable in their Mountain View office. A "Submarine Cable Negotiator" you say? The job involves undersea cables used to carry telecom traffic. The submarine cable negotiator will "identify, select, and negotiate submarine networking contracts as part...
  • Forget Chores For Pocket Money -- Teen Makes $900 Per Month Doing SEO
    Forget Babysitting and Paper Routes, Teen Turns to SEO from Stephan Spencer at News.com highlights one teen who earns on average between $20 and $30 a day on her blog through Google AdSense. Stephan knows 16-year-old Chloe well -- she's his daughter! Chloe she was invited to present at the...

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