Internet ad spending is set to eclipse offline by 2011; FTC to look at behaviorial ads; Google Maps gets Southern California StreetView photography; the book on Yahoo's Panama system is now out and more, in today's epsode!
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- Forecast:
Internet Expected To Exceed All Other Ad Media By 2011
Private equity and investment firm Veronis Suhler Stevenson (VSS) put out a new ad spending forecast, covered in MediaPost and the Financial Times. Driven by audience migration, the US Internet is anticipated to capture $61.98 billion and become the top ad medium in 2011. Traditional media will show slow, low... - Elton John calls for closure of the internet
- Minty Fresh Indexing, Matt Cutts
- FTC Town Hall
Meeting To Examine 'Behavioral Advertising'
The US Federal Trade Commission is going to have a public forum in Washington, DC on Nov. 1-2 to bring together various consumer groups, academics and interested parties to address concerns "raised by the practice of tracking consumers’ activities online to target advertising." The last time the FTC looked into... - MSN Is Back!
At Least As Button On Live.com
Just over a year ago, MSN seemed like the brand Microsoft wanted to deny ever existed. Almost like some embarrassing former leader of a country, the MSN name was excised or replaced in favor of the new Windows Live brand. But now MSN is back on Live.com, in the... - Google Maps,
Privacy And The Eye In The Sky As More StreetView Photography Added
The L.A. Times writes about the issue of privacy and Google's StreetView photography, in the wake of more cities getting StreetView coverage. It covers much of the same territory as when the service initially launched (here's our original article). But the service has become one of the focal points in... - The Right Way
To Fix Inaccurate Wikipedia Articles
Suppose your company, boss or political candidate discovers that their Wikipedia article is wrong, or has subtle inaccuracies that nonetheless paint them in an unfavorable light? Most people unfamiliar with how Wikipedia works consider only two solutions: edit the article or sit on their hands. Unfortunately, neither approach typically... - Combat Click
Fraud By Blocking Low Quality Traffic
Click fraud is a major concern to most advertisers. While advertisers should monitor their PPC activity and be aware of any possibilities of click fraud, there are several tools within Google AdWords and Yahoo Search Marketing accounts which can help to protect advertisers from potential click fraud.... - Google Takes A
Step Toward A Local Sales Force
Originally spotted via gSpy, Google is soliciting "local business referral representatives" to gather metadata and take pictures at local businesses around the country. They will be paid and must apply. Indeed, Google appears to be targeting college students rather than serious sales people with the program.... - The 11 startups actually crawling the web, Skrentablog
- Google To Join Group To Protect Linux From Possible Patent Challenge -- Google Linux, InformationWeek
- Official Google Blog: Joining OIN, Official Google Blog
- What Everybody Ought to Know About Auditing Pay-Per-Click Campaigns, Rimm-Kaufman Group
- Yahoo! Panama Search Marketing Book, Page Zero Media
- Yahoo's Subphrase Matching Account Detail (SAGE) Search Marketing Report, Search Engine Roundtable
- Microsoft adCenter Editorial Review Team Overwhelmed by Requests, Search Engine Roundtable
- When Google AdWords Goes Wrong - Sexy Ads on Sexual Harassment Site, Marketing Pilgrim
- DMV Smart Answer from Ask.com, ResourceShelf
- Yahoo pacts with reality-TV producer, Reuters
- Google Fashion Chain, Googlified
