Daily SearchCast, September 14, 2007: Google's Moon Landing Prize; Yahoo's Buys Ad Network; Is Google Really 10? & More!

Google announces a program to encourage moon landings -- yep, to the moon! Plus, it unveils its new version of Google Moon. Yahoo buys another ad network; inside Google Universal Search; odd Google patents and more, in today's episode of the Daily SearchCast.

Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Monday through Thursday (see instructions here), through iTunes via this link, though our Yahoo Podcasts channel or in other ways listed here. You can also listen on our Digg podcasts channel.

Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ. See below for links to more information about stories discussed.

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Stories Discussed In The Show

  • Google Backs Private Moon Landing With Google Lunar X PRIZE
    It has nothing to do with organizing the world's information -- but I don't care, it's pretty cool. Google's backing a private moon landing. In particular, it's putting up $30 million for the Google Lunar X PRIZE, a contest for private landings on the moon....
  • The New Google Moon
    Google Moon went live back in July 2005 with relatively low resolution images of our closest neighbor. In conjunction with today's news about Google backing private moon landings through the Google Lunar X PRIZE, a new version of Google Moon has been released....
  • New Feed Subscriber Stats & User Interface For Google Webmaster Central
    Google Webmaster Central has gone live with a new "subscriber stats" area showing statistics of how many people read your feeds through the iGoogle personalized home page and Google Reader, as well as a new look and user interface for GWC. Below, more about both, as well as issues for...
  • Searcharazzi: Google Launching Presently Next Week?
    PowerPoint haters unite! So, Techcrunch says that The Inquirer says that Google is thiiiiiiiis close to launching Presently, a web-based alternative to PowerPoint. With consulting firm Cap Gemini now retained to push Google Apps hard, can we finally say goodbye to Microsoft’s Office Suite? Some speculate that the app...
  • Google Calls For International Privacy Standards
    Google is calling for a discussion on international privacy standards to take place, both through a blog post on its site today and in a speech that was given to a Unesco conference today. From the post by Peter Fleischer, Google's global privacy counsel:...
  • Yahoo Acquires Ad Network BlueLithim
    This afternoon Yahoo announced that it was buying US-based ad network BlueLithium for $300 million in cash. Founded in 2004 the company has 10 offices globally and claims more unique US visitors than Google, MSN, AOL and eBay. It also claims to be the fifth largest US ad network and...
  • U.S. EPA Selects Virtual Earth For Geospatial Maps
    The United States Environmental Protection Agency has selected Microsoft's Virtual Earth Platform for its geospatial mapping applications. The combination of diverse capabilities and imagery appears to be what appealed to the agency....
  • Organizing The World’s Push Content: The iGoogle Ecosystem
    Today, we welcome another guest author to Just Behave. This week, we're pleased to welcome Sep Kamvar, the lead software engineer of personalization at Google. In the first of two parts, Sep looks at how the introduction of iGoogle and gadgets have created a new ecosystem of push content...
  • An Insider's View Of Google Universal Search
    Google's Universal Search was definitely a buzz generator at Search Engine Strategies in San Jose. Universal was tagged as probably the most significant development in search this year, and its effects are just starting to be felt throughout the industry, by both searchers and search marketers alike. It’s particularly...
  • Six Content Types That Really Grab Diggers' Attention
    Wonder why there's so much effort expended by search marketers to "make" the Digg homepage?It's straightforward, really: once you've impressed this discerning group of users, your content has a chance to be seen by hundreds of thousands of people, bringing your site traffic, and more importantly, links. Delivering content...
  • Digg Those Pics & Only Those Pics At Digpicz.com
    Every just want to see the highest rated images over at Digg? Digpicz.com has launched to serve that purpose as the "unofficial Digg Picture Browser," said Stan Schroeder. Digpicz uses the Digg API to aggregate images from Digg and place them in one location. Digg has sections for news, video,...
  • Gpay: Google To Enable Payments On Mobile Devices Via SMS?
    Friday, a Google patent application filing named Text message payment was posted at the US Patent & Trademark Office site. The patent described how "GPay" can be used to make payment via text messages. An example of how Gpay can be used includes mostly offline scenarios such as paying for...
  • Weird Google Patents & Patent Applications
    Google’s 10 Oddest Patents by Bill Slawski shares with us some of Google's weirdest patent applications and patents. Here is a short run down, Bill goes in more detail in his write up....
  • Google Victory In American Blinds Settlement Over Trademark-Triggered Search Ads
    One of the oldest outstanding trademark-infringement lawsuits filed against Google over search ads -- that by American Blinds & Wallpaper -- has been settled in what I'd agree with legal analyst Eric Goldman in calling a stunning victory for Google. Google has to pay nothing and change nothing to see...
  • Paid Search Ads & Trademarks: A Review Of Court Cases, Legal Disputes & Policies
    Over the years, we've seen a number of lawsuits filed against search engines or between companies regarding ads that are linked to trademark terms. Below, a rundown on some of the more notable cases. Before the recap, a little background. To those not familiar with trademark law, the cases can...
  • Google Earth's Hidden Flight Simulator
    Marco Gallotta found a hidden geek treasure within the new version of Google Earth. It is a flight simulator! Open Google Earth and press Ctrl+Alt+A on your PC or Command+Option+A on your Mac and presto, you are taken to Google Flight Simulator. Then all you need to do to take...
  • Google News Now Hosting Wire Stories & Promises Better Variety In Results
    Today, Google News will begin offering articles from several major wire services and news agencies hosted on its own site, rather than sending readers away from Google. The move is part of licensing agreements that have been stuck over the past year. Google News is also promising better duplicate story...
  • Yahoo Gives College Graduates A "Kickstart" With Social Job Networking Site
    Yahoo's new social job network: Kickstart from News.com has an excellent review of Yahoo's new social networking job site named Kickstart. The site is currently is currently a concept, which Yahoo wants to turn into a reality. The concept is to use social features to connect college alumni working at...
  • How To Go Beyond Google's Advanced Search Page Date Options
    Google Operating System reveals a way to expand your date specific search beyond what Google has available on Google's advanced search page....
  • Larryos, Raisin Brin, Porn Flakes & Other Google Cereals
    I was at Google last month and did a double-take at the wall art up near one of the mini-kitchens. It featured familiar cereal brands morphed with Google personalities like Larry Page (Larryos) and Sergey Brin (Raisin Brin). I shot a few pictures, below, plus here's some of the...
  • Google Is 10 Years Old? Finding The Real Google Birthday
    The AFP has clearly been waiting for September 15, so it could trot out today's "Google is 10 years old" story. But the company itself doesn't count tomorrow as its 10th birthday. In fact, knowing exactly when Google's birthday is depends on your point of view. Some milestones to...

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