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Stories Discussed In The Show

• Search Announcements & Products Out Of TechCrunch 40
  TechCrunch 40 is currently underway, and there have been quite a few product announcements made by search companies at the conference. Below you can find a wrap up of what was announced so far at TechCrunch 40:...
• Google Launches Presentations App & Ranames "Docs & Spreadsheets" To "Google Docs"
  Tonight Google launched its long-awaited presentations tool as part of the ghastly named Docs & Spreadsheets suite. But smartly the company has simultaneously changed the name of Docs & Spreadsheets simply to Google Docs. It could equally have been changed to "Google Office," however, which the presentation software now appropriately...
• How To Embed Google Presentations, InsideGoogle
• Search Traffic Influences The New York Times To Drop Subscription Fees
  Times to Stop Charging for Parts of Its Web Site from the New York Times says they will stop charging some news content as of midnight. The New York Times started charging $49.95 a year or $7.95 a month for access to columns and to the newspaper’s archives about two...
• Mobile Search Week!
  Hot on the heels of last's week's Local Search Week, this week we're going to focus on mobile search. More than any other enabling technology, mobile devices hold out tantalizing possibilities for search marketers, allowing us to reach searchers anywhere. It seems like this promise has been dangled forever,...
• Mobile-Friendly Websites & The Duplicate Content Trap
  Sometimes even large, successful websites have problems when trying to implement a mobile version of the site. While the iPhone and its competitors-to-come will change exactly what the mobile web will look like, it's still imperative that companies have a quality mobile version of their site because specialized optimization...
• Search Illustrated: Six Simple Steps For Local Optimization
  Optimizing content for local search is similar to, but subtly different from, optimizing for general web search. Many key factors, such as optimizing for specific keywords, securing good backlinks to content and so on all apply. But there are several other steps—simple ones, fortunately—that you can take to really...
• Enter To Win An iPhone At Local.com's "Apple A Day Giveaway"
  Local.com has announced a contest to promote its Local Mobile search service. As part of the promotion, the company will be giving away one Apple iPhone each day for 30 days to Local Mobile users. This article is part of Local Search Week here at Search Engine Land, a...
• Internet Yellow Pages Flex Local Search Muscle
  The Yellow Pages Association put out a press release, supported by comScore data, that shows very healthy growth and usage of online yellow pages sites. Previously TMP Directional Marketing released findings from a consumer study that showed, among other things, that local search and yellow pages sites have some of...
• A Power Tool For Social Media Submitters
  One very important factor in executing successful linkbaiting campaigns is to have power accounts on the various social news sites. Having a power account increases the chances of hitting the popular pages for the content you submit. Building up a power account takes a lot of time and one...
• Google Formally Introduces AdSense For Mobile
  After a period of beta testing, Google is rolling out AdSense For Mobile in 13 countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan. Much like AdSense on the desktop, it's aimed at publishers and site owners and intended to extend Google ad penetration...
• Sprint And Microsoft Extend Mobile Partnership, Offer New Services
  Microsoft has been powering the search box on Sprint for awhile now, and the companies have had a public, strategic relationship since last November. But this evening they announced some new enhancements and mobile services. There are essentially two things being introduced: location-aware mobile search and a rich client download...
• Yahoo Buys Zimbra For $350 Million
  Yahoo announced that they have agreed to buy Zimbra, an open source email, calendar and office applications software company, for $350 million. Of course, Google and Microsoft both have online/offline office suite applications. This acquisition may help Yahoo compete in that space....
• AOL Introduces 'Platform A': Integrated Ad Targeting
  AOL has moved its corporate headquarters to New York to be at the center of the U.S. ad and media universe and has introduced what it's calling "Platform A," an integrated ad buying platform and network that the company says has broader reach than any other today. Advertising.com and some...
• Report: Facebook may be headed for data storage, News.com
• Breaking up isn't hard to do, Google Reader Blog
• Win Full Conference Pass to SMX Local and Mobile, SEOish
• AdWords Seminars: new locations and dates, Inside AdWords
• Enhanced Map Tiles for 50 Countries (Plus Google Spreadsheets Geocoding!), Google Maps API Blog
• Big Changes Afoot at SEOmoz, SEOmoz
• SEOmozs' Matt Inman on Linkbaiting, Search Marketing Standard
• The SEO Vanity Contest - Win 2 free passes to PubCon!, Greg Boser
• Reuters Introduces Facial-Recognition Video Search, MediaPost