Advertisement

Upcoming Seminars: Paid Search Testing & Experimentation: Optimizing for Superior Results - Tracking Beyond the Lead: How to increase the ROI of your lead gen campaign

Stories Discussed In The Show

• Hitwise: August 2007 Search Share Favors Google, Yahoo - Microsoft Drops
  Yes, it's that time of the month again -- search popularity stats time. Several ratings services are out with figures for August 2007, and I'm starting off with a look at those from Hitwise. They keep Google on top, Yahoo showing some gains and Microsoft continued drops....
• Zillow Grabs Another Big Round Of Cash
  As the Wall Street Journal reported this morning, real estate and local search site Zillow announced another round of investment -- this time a whopping $30 million. That means the company has raised roughly $90 million since launching in early 2006. Among other intended uses of the money, the site...
• Google-DoubleClick Senate Hearing To Begin Next Week
  I won't repeat verbatim the cliche about politics and strange bedfellows, but that's exactly what we'll have on parade next week as the public hearings in the US Senate begin about Google's proposed $3.1 billion acquisition of DoubleClick. As News.com succinctly and ironically points out, "an unlikely alliance of former...
• Google Hires In-House Lobbyist To Address A Range Of Issues Before Congress
  Anyone who believes that the United States is a truly free market should think again. The US government is in so many instances the gatekeeper or arbiter for the spoils of public assets, such as wireless spectrum. And Google has discovered how central political favor in Washington to its fortunes....
• Why Local & Mobile Search Matters: Sherman & Sterling Preview SMX Local & Mobile
  Hear SMX Local & Mobile conference co-chairs Chris Sherman and Greg Sterling discuss the importance of local and mobile search and why you should attend. Download the show preview MP3 file. SMX Local & Mobile is the only event 100% dedicated to getting search marketers up to speed on this...
• The Million iPhone Question
  Let me preface this by saying that I am pretty tired of talking about the iPhone. But given that Apple recently sold the one-millionth unit, it's generating more buzz around the office than ever and I have no choice. I've spoken more about the iPhone to clients and colleagues...
• Sorting Out The Mobile Search & SEO Mess
  One of the biggest challenges of being a mobile SEO is comparing keyword results across the many different search engines. While the goal of all the mobile engines is the same, their approaches vary considerably. Many traditional SEOs will simply target Google and hope for the best in the...
• The Great Google Directory Ban Of Sept. 2007
  Earlier this month, a discussion on our Sphinn site looked at how it seemed Google was going after directories with penalties. But was this really happening, or was it just forum noise coming out in particular from Digital Point? Today, Rand Fishkin takes a long look in the issue in...
• The Pros and Cons of Microsites As An SEO Option
  I've never been a fan of "one page salesletter" web sites espoused by some marketers (here's an example). Such sites seem to drone on, with so many screenfulls that I get tired of scrolling. And there are so few pages to the site that it's an SEO nightmare. If...
• Google Launches Google Shared Stuff
  Google Blogoscoped reports that Google has launched Google Shared Stuff. This is a bookmarklet that you add to your browser, which enables you email or share web pages with your friends. In addition to adding web pages to your Google Shared Stuff page, or emailing those web pages, you can...
• Vetting An Agency: Protecting The Family Jewels
  One of the biggest realizations that hit many in-house search marketers is the simple fact that they cannot do it all themselves. Despite the best of intentions and the strongest work ethics, the fact remains—you are but one person and there are only so many hours in a day....
• Digg To Get Truly Social With Major Update Today
  At some point today, Digg will be rolling out a massive update to help users of its service connect more and to become more social. As BusinessWeek reports, these changes “might seem more at home on Facebook or MySpace than on a web site where users post links to online...