Microsoft is gunning for Google in the ad space with a new exec leading the charge. Can they win? The Open Directory gets a blog; Google mentions by US congressional representatives and more, in today's episode.
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5 Ghastly PPC Mistakes to Avoid - SEM Agencies and Reporting: Best Practices for Success
- Microsoft
Hoping aQuantive's McAndrews Can Outfox Google
With the aQuantive acquisition now done, Microsoft is moving to try and thwart Google on multiple fronts, both competitive and regulatory. It is lobbying in the U.S. and before the EU to stop the DoubleClick acquisition, arguing it would create an online ad monopoly. And the longer the investigations, discussion... - AOL Relaunches
WAP Portal, Starts Broader Mobile Push
AOL is quickly and quietly moving on a number of fronts in mobile to establish itself as a leader. Not long after the relaunch of rival MSN's WAP portal, AOL upgraded mobile search and, last week, relaunched its WAP portal with more personalization and generally greater usability. According to this... - Open Directory
Launches The Official DMOZ Blog
The Open Directory just launched the official DMOZ blog. The first blog post explains that DMOZ wants to use this blog to: Provide authentic messages about DMOZ and the efforts of our volunteer community.Highlight enhancements, both current and future.Allow editors to showcase their categories and describe, in their own words,... - Yahoo Search
Updating Index & Algorithm?
We have been noticing reports from several sources of a Yahoo Search index and algorithm update. It is important to note that Yahoo has not yet posted their "weather report" at the Yahoo Search Blog yet. However, Aaron Wall, Loren Baker and several forums have noticed major changes at Yahoo... - Integrating
SEO & PPC: Three Pitfalls To Avoid
Chances are, your search marketing efforts could be missing as much as 80% of your target audience. Don’t believe me? It’s true. Why? It’s fundamental. Most search marketers agree that about 70%-80% of all clicks come from the natural (organic) search results, while the other 20%-30% come from sponsored... - Google Alerts
Adds Google Video Alerts
The Google Blog announced they have added Google Video into the bundle of search verticals that Google Alerts will work with. Google Alerts will send you an email when a keyword match occurs on one of the 6 types of alerts you configure. The alerts are supported for 'News', 'Web',... - Education Is
Vital For In-House Search Marketers
Education is very important to in-house search engine marketers—it's the only way you can hope to keep up with the scrappy entrepreneurs who are constantly pushing the envelope with new tactics and techniques. There are many routes that you can go to get your education, but you should understand... - AdWords
Quality Score: Can Your Business Model Be Banned?
Let's get this uncomfortable truth out of the way up front: Google's actions, manifested through a variety of methodologies to rank (and sometimes ban) listings and content, have regularly irritated, angered, and alienated some webmasters, website owners, and advertisers. The outcry is more vociferous if you can give an... - Google GMail E-mail Hijack Technique, Gnucitizen
- A New Short Story Imagines Google as a Bad Big Brother, Wall Street Journal
- How Does Congress Use Google? Mentions on the Congressional Record -SEO by the SEA, SEO By The Sea
