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Upcoming Seminars: Paid Search Testing & Experimentation: Optimizing for Superior Results - Tracking Beyond the Lead: How to increase the ROI of your lead gen campaign

Stories Discussed In The Show

• Facebook Tripartite Ad System Launched: Facebook Pages, Social Ads & Beacon
  Facebook has launched a new Facebook Ads program offering three major products for advertisers: Facebook Pages, a way for businesses to build branded pages on Facebook to connect with their audiences; Facebook Social Ads, an ad system allowing Facebook users to be targeted by demographic, interest and "friend activities," and...
• The Mysteries of Ad Quality Revealed (Yet Again)
  Perhaps it was lucky fate that Anders Hjorth (of Relevant Traffic, a European SEM agency) and I didn’t have too much time to compare notes going into the panel “Tuning Ads for Quality Score” at SMX Stockholm last week. Fortunately, the presentations didn’t overlap too much. The interesting thing...
• AOL Confirms Quigo Acquisition, Integration Into 'Platform A'
  Based on the circulating rumor and reports, we joined the speculation that AOL was acquiring Quigo and would integrate it into Platform A. Today AOL confirmed that it had entered into an agreement to acquire the company for an undisclosed amount, which various parties speculated was $300 million. Here's the...
• Clear Channel's Radio Ad Inventory Now Available On Google Audio Ads
  The Inside AdWords blog announced Clear Channel's inventory of about 700 AM and FM stations are now available for purchase at Google Audio Ads. This increases Google Audio Ads inventory to more than 1,700 AM/FM radio stations. For more information, check out the Inside AdWords post....
• Yahoo CEO Jerry Yang Grilled By Congress On China, Offers Apology
  News.com has live blogging of the "Yahoo! Inc.'s Provision of False Information" hearing by the US House Of Representatives today. Jerry Yang, Yahoo's CEO, and Michael Callahan, Yahoo's General Counsel, stood before congress to give answers on the information the company provided to China that lead to the jailing of...
• Newspaper Editor: Google Is 'Hugely Dangerous'
  An editor at the UK's Times Online repeated to a newspaper conference the oft-told theme: Google was 'hugely dangerous' to the newspaper industry. She was apparently using Google as a bit of a stand-in for the Internet as a whole and its impact on the industry. Newspapers in Europe have...
• YouTube Enhances Video Flagging System
  YouTube has announced they have improved their video flagging system. If you ever watch a video that might raise concern, you can click on a "Flag" icon that will enable you to report the video to a human editor at YouTube. Based on user feedback, YouTube has clarified the flag...
• Google Offers SEO Advice On Ajax Coding
  The Google Webmaster Central Blog posted advice on how to make your site crawlable if you add web 2.0 elements, such as Ajax. In short, the advice includes having HTML links for your navigation, ensure that your site works on browsers that do not have JavaScript turned on, use real...
• Search Google Maps At The Gas Pump
  Google has struck a deal with a company called Gilbarco Veeder-Root Inc., which makes what might be called "smart" gas pumps that include an Internet connection and a kiosk/screen. It would appear to be a deal with potential global reach. Users will be able to do certain types of searches...
• Google Reader Improves iPhone Interface & Adds Blogroll Feature
  The Google Reader Blog announced they have added the ability to dynamically include a blogroll of your feeds on your site and that they have improved the Google Reader Mobile interface for iPhone users....
• Ask.com Introduces Bloglines Top 1000 List
  Bloglines Beta has launched the Bloglines Top 1000 list. Didn't Bloglines have a top blog list already? Yes, they had a top 200 list, but users wanted to see a larger picture of what feeds people subscribe to, so Bloglines has released an expanded top 1000 list. A formal announcement...