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Upcoming Seminars: Monetizing Social Search: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function - The Social Graph: The Key to Search Marketing's Future? - PPC Tips for Success: Building a Winning Account Structure

Stories Discussed In The Show

• Search Engine Land Celebrates Its First Birthday!
  Happy Birthday to us! Today, Search Engine Land officially turns one year old. Below, I wanted to share some thanks to all those who've helped make it such a successful year, and I'm going to save the in-depth "what have we achieved" statistics for sharing for January, when the entire...
• Live Search Conference Coverage 2007: SES Chicago Day One
  Today kicks off the first day of SES Chicago, while tomorrow will be the first day of PubCon Vegas. Here is a recap of the coverage I found for the sessions at SES Chicago. Tomorrow we will post both SES Chicago and PubCon Vegas recaps in one post....
• SES Chicago & PubCon Vegas Next Week: Can't Make It?
  Next week, two major search marketing conferences, SES Chicago and PubCon Vegas, overlap each other. Danny covered more about this in December's Battle Of The Search Conferences. Can't make one or the other? Personally, I am not going to either -- this will be the first time I am missing...
• Google Scores Poorly In International "Accountability" Report
  The UK-based One World Trust issued a report ranking government organizations, civil groups and private corporations in terms of their public "accountability" and "transparency." The report's findings are covered in The Register and Financial Times. The best performer in the report, the United Nations Development Programme, scored an 88 out...
• Eurekster Emerges From Beta A Different Product Than When It Started
  Eurekster started life in 2004 as a "personalized search engine" for consumers. How ahead of its time the company was. The idea was to provide a layer of "social search" results on top of the general results. In late 2004 the company announced a partnership with Friendster, then the hot...
• Google Adds Color To Gmail Labels
  The Google Blog announced that Gmail has added colors to labels. Labels in Gmail are basically virtual folders. Assigning labels by actions can really streamline how you use email. Google has decided to add colors to labels in order to make the labels you defined more visual. If you want...
• Google Reader Adds Recommendations And Drag & Drop
  The Google Reader Blog announced that they have added two new features unique to Google Reader but not unique to many other RSS readers. The new features are "recommendations" and drag and drop capabilities....
• Google AdWords Template Center Now Live
  The Google AdWords Blog announced the AdWords Template Center for My Client Center (MCC) accounts is now live. We first reported Google testing this feature last month. It should now be live for all MCC AdWords companies....
• Yahoo Search Marketing Adds Campaign Bid Tune-Up & More
  Yahoo Search Marketing has announced two new features to help advertisers run their accounts. The two features include: Campaign Bid Tune-Up: This tool helps advertisers optimize their campaigns by giving them suggested keyword bids and daily spending limits. Saved Preferences: Finally, when you change your column views, those changes will...
• Google Launches AdWords Local Plus Box
  Google announced the launch of the AdWords Local Plus box. When you conduct some local searches, the sponsored listings may contain a plus sign, which you can click and expand into a map. We have reported tests of this feature months ago, but now it is live. Here are screen...
• Google Partners With Florida To Make Govt. Data More Accessible
  According to the South Florida Business Journal, Florida will be working with Google "to create new search engine features for those looking for government services online." Google will be indexing Florida state databases that are currently not discoverable via the Internet. Other states with similar programs include California, Arizona, Michigan,...
• Microsoft Launches adCenter Accreditation: adExcellence
  Microsoft has announced the launch of adExcellence, their accreditation program to qualify companies and individuals as certified adCenter experts. Microsoft promised to launch this program in 2007 and they have with a month to spare. To enroll in Microsoft adExcellence, visit http://www.adexcellence.com/....
• ZenithOptimedia: Online Ad Spend To Overtake Radio, Magazines In Two Years
  With the exception of online, the ad industry is in a slump. Growth is in the low single digits and will only gain next year because of the US presidential election, European football and Olympics. Accordingly, ZenithOptimedia has released an advertising forecast that reflects projected growth of a modest 4.1...
• Yahoo Contextual Ads To Power "Ads For Adobe PDF"
  Yahoo, Adobe team on PDF ads from News.com reports Yahoo and Adobe are working together to put contextual ads in PDF documents. Over at the Adobe Labs, you can find a new product named Ads for Adobe PDF. Yahoo will be powering the ads within PDF documents that are contextually...
• Yahoo Seeks To Boost Europe Operation With New Hire
  According to the Guardian, Yahoo has named former BlackBerry and Orange executive Kristof Fahy to be vice president of marketing for Europe. Fahy is a seasoned executive facing a challenging time for Yahoo, which has properties across Europe that are performing in an uneven fashion. The article goes on to...
• Susan Decker, Yahoo's President, Gets Raise
  Salary jumps for Decker with Yahoo promotion from News.com reports Yahoo's President, Susan Decker, will be getting a pretty nice raise. As Yahoo's CFO, she made $500,000, as Yahoo's president, she will be making $815,000. In addition to the $315,000 raise, Decker will also be eligible for a bonus of...
• Digg Adds Images Tab, New Taxonomy, & More
  The Digg Blog announced several additions and changes that went live on Digg last night. The first is the addition of an image tab to the top of Digg's main categories....
• It’s The (Other) Algorithm, Stupid! Understanding DiggRank
  Have you ever wondered what it really takes for a story submitted to Digg to get to the home page? Or why a certain story—even a really good, social media friendly story—never got to the home page? I'm frequently asked the question, "Hey, my story has [number] of Diggs but...
• You've Made Digg - Now What?
  When you work with Digg, reddit and the like, you want to get the POP: getting your content to a coveted spot on the homepage. Getting the pop can be difficult— social news users are wary of ulterior motives and will sometimes bury your wonderful content before it can...
• Google Like/Don't Like: Move Results Up, Hide Them Or Suggest Your Own
  Google has rolled out a new experimental feature that allows anyone to alter search results in the way they like. You can move good results higher, hide ones you think are bad and suggest your own....
• Search Illustrated: Search Engine Sitemaps
  Looking for a way to direct the search crawlers to each and every page on your website? Google, Yahoo, and MSN have all agreed to support one method of submitting a site's pages: through an XML map placed on the root of a website. This week's infographic shows how...
• WSJ: Google Will Bid For 700MHZ Wireless Spectrum
  Google finally makes it official. After saying it would "probably" bid on the 700 megahertz wireless spectrum, then pulling back on that statement, it is diving in after all into the auction....
• Yahoo Testing "Neighbors" Organizing Tool For Local
  Yahoo has always been an innovator in local, and today the company is rolling out (only in two California markets) a new feature that allows community members to identify, discuss, and potentially organize around local issues of concern. Called "Neighbors," it combines functionality found on Yahoo's suggestion boards and in...
• Google Allows Group Collaboration On My Maps
  The Google Lat Long Blog announced that My Maps now can be built by groups of people, not just individuals. Maps can be edited by only selected friends and family or by Google Maps users at large. The benefits of this are fairly straightforward: group travel planning, collective favorites, better...
• Google Maps Adds Terrain View, Replaces Hybrid View
  If you load up Google Maps, you may notice that they have removed the "Hybrid" button and replaced it with "Terrain." Here is a live frame of the Google Terrain view of New York City 10010....
• EveryScape And 3-D Store Interior Mapping
  The New York Times on Sunday covered mapping site EveryScape and its effort to create 3-D maps of urban environments, but also store and business interiors. (Here's our post from when the site formally launched in October.) The Times' piece focuses on the interior mapping dimension of what EveryScape is...
• Google's Malware Warnings Not Working?
  Subverted search sites lead to massive malware attack in progress from ComputerWorld reports that Google, along with Yahoo, Live Search and other search engines are being targeted more than ever with sites that contain malware. Alex Eckelberry, Sunbelt Software's CEO said "So far we've found 27 different domains, each with...
• Google Adds Report Malicious Software Form
  In the aftermath of the major malware attack that hit search results, the Google Online Security Blog announced the launch of a new form to report malware software showing up in Google results....
• Jennifer Lopez Tops Ask.com's Pregnant Stars Of 2007 List
  Ask.com is next to release their top ten search list for 2007. Ask.com actually has a category for "Top Celebrity Searches of Pregnant Stars in 2007," where Jennifer Lopez is the most searched for pregnant star in 2007 at Ask.com. Below are the remaining categories for the lists:...
• Saddam Hussein, Britney Spears, Harry Potter & Recycling In Yahoo 2007 Top Trends
  What does Saddam Hussein, Britney Spears, Harry Potter and recycling all have to do with each other? They all made the Top Trends in Yahoo Search in 2007 list. The top news story search in 2007 was Saddam Hussein, the top environmental search was recycling, the top troubled stars search...
• "iPhone" Fastest Growing Query On Google In 2007
  TechCrunch was watching NBC's Today show yesterday where Google User Experience VP Marissa Mayer revealed the "fastest growing" search queries from 2007. Below is the list, as well as news about a webcast Google's having on top terms of the year....
• Google Gadgets Meets Apple's Dashboard Widgets
  Google Gadgets can now run on Apple's Dashboard, as a native Dashboard Widget. So now you can have the same Google Gadget on your iGoogle page and Google Desktop Sidebar as well as in your Apple Dashboard. From a developer's standpoint, now if you make a Google Gadget, that gadget...
• Google Drops Videos For Products In Top Navigation
  Google Blogoscoped reports that Google has dropped the "video" link within the main top navigation at Google and replaced it with a "products" link. You can now find the "video" link by clicking on the "more" link, which will expand and show the video option at the far bottom of...
• YouTube Tips: How To Market Via YouTube
  The Secret Strategies Behind Many "Viral" Videos via TechCrunch has an obsoletely awesome list of tips and techniques to make your YouTube videos a success. Here is a quick run down of some of those tips:...
• YouTube Video Overlay Ads Becoming More Visible
  Beet.TV and Silicon Alley Insider discuss the new Adobe campaign (and others) featuring graphical ads and video overlay ads on YouTube. Below is a screenshot I captured, after watching numerous streams because the ads don't always appear. But the appearance of these ads indicates that YouTube is ramping up its...
• Tracking Santa: NORAD & Google Team Up For Christmas
  Every year, I enjoy helping my kids track the approach of Santa Claus through the NORAD site, as I've written about before. This year, Google's getting in on the action. You'll be able to track Santa in Google Earth on Christmas Eve with the help of special file. You...