Advertisement

Upcoming Seminars: Paid Search Testing & Experimentation: Optimizing for Superior Results - Tracking Beyond the Lead: How to increase the ROI of your lead gen campaign

Stories Discussed In The Show

• Search Conference Coverage 2007: SES Chicago Day Two & PubCon Vegas Day One
  Today is the second day of SES Chicago, and the first day of PubCon Vegas. Here is a recap of the coverage I found for the sessions both conferences, all mixed together....
• Top 10 stories from SES Chicago – Day 2, SEW Blog
• Search Industry Nostalgia: A Reminder of How Far We've Come
  If I was writing the local County Cross Country Ski Club newsletter, a retrospective might cover two or three minor changes in the field, and a watershed moment or two. Primitive skis were used by Vikings as much as 5,000 years ago. In about 1460, someone in Scandinavia discovered...
• Thoughts on Seth Godin's keynote at SES, SEW Blog
• Google Talk Meets AOL Instant Messager: Time Warner & Google Complete AIM Integration Deal
  Yesterday, Google announced that you can now login talk to AOL Instant Messenger uses via Google Talk, through Google Talk's Gmail interface. Making the two instant messaging tools work together is a feature promised way back when AOL and Google formed a strategic alliance in December 2005. If you read...
• Google AdWords Improves Target By Location Feature With Maps
  I got a tip from Scott Edwards that Google has quietly improved the "target customers by location" feature in the AdWords console. You can see old screen captures of the multi-step process at the Search Engine Roundtable, but the new method is much more intuitive. You are given four tabs...
• adCenter Add-in Beta for Excel 2007
  The adCenter blog announced they are now taking email addresses to be notified of a new plugin for adCenter. The plugin is named adCenter Add-in Beta for Excel 2007, and it allows you to "easily extract keywords from any website, quickly understand keyword popularity and trends and you can gain...
• Blog Search Engine Technorati Reinvents Itself Again
  Blog search engine and news site Technorati has suffered various identity crises over the past couple of years as it seeks to fend off competition and angle toward an eventual acquistion. TechCrunch provides useful context and history for the latest re-imagining of the site as a hybrid blog and traditional...
• UK Yellow Pages Publisher Yell Adds "Web 2.0" Look And Features
  Yell, which owns the yellow pages brand in the UK, has been fairly experimental with its site and product features, adding shopping search, classifieds and mobile ahead of others and its American counterparts. It has also done several redesigns over the course of the past year in an effort to...
• Nielsen Seeks To Become Video Copyright Arbiter
  Nielsen has partnered with Digimarc to digitally "watermark" or fingerprint video clips from media companies circulating on the Internet. Clips would have a unique ID and specific rules could be assigned to govern their uploading and distribution accordingly, to prevent copyright infringement....
• Microsoft Reports Issues With Their Live Search Cloaking Detection System Have Been Fixed
  Today, Microsoft has posted to the Live Search Webmaster Center blog that the cloaking detection system they have been running for the past few months has, for some sites, skewed site statistics and ads reporting, as well as caused a high traffic load, and they have made some adjustments to...
• Google Adds "Selling Links" For PageRank To Link Schemes Page
  Google Blogoscoped reports Google has updated one of their help pages to include the words, "selling links," when discussing link schemes. On the Why should I report paid links to Google? page, Google changed the document to add the words "selling links" through the page. So one line now reads:...
• Google Answers More Questions On Paid Links
  Information about buying and selling links that pass PageRank from the Google Webmaster Central blog answers more questions about the recent paid link regulations Google has set forth for their index. The main reason Google is going after paid links is because of "inaccuracies" in results and "inequities" in ranking...
• The Anatomy Of A Google Search Result
  As Barry noted earlier, Matt Cutts, keeper of all things webspam and webmaster for Google, is reviving his video series. This new set is on the official Google Webmaster Central blog, rather than his personal site, and so far, don't seem to feature either of his cats. But even cat-free,...
• Google Webmaster Help & AdSense Help Support Staff
  The Google Webmaster Central Blog has provided us with a listing of all those Googlers who help answer questions in the Google Webmaster Central Group. They are proud to announce they can support people in 12 different languages. Here is the run down....
• ACAP Launches, Robots.txt 2.0 For Blocking Search Engines?
  After a year of discussions, ACAP -- Automated Content Access Protocol -- was released today as a sort of robots.txt 2.0 system for telling search engines what they can or can't include in their listings. However, none of the major search engines support ACAP, and its future remains firmly one...
• Search 3.0: The Blended & Vertical Search Revolution
  This has been a remarkable year. After years of no real dramatic evolution in search, the third generation finally arrived. Google calls it Universal Search, and I've been tending to say "blended search" as a generic name for the change that's now hit all the major search engines. But...
• Interested In Speaking At SMX West?
  Want to speak at our upcoming SMX West conference? We're now taking submissions through the Speaker Pitch Form that was updated today, with all open sessions listed on the form and in more detail here. Please use this form even if we know you and you have spoken before. We're...
• Google Introduces New "My Location" Feature for Mobile Devices
  Many mobile industry insiders and pundits have argued that when GPS becomes ubiquitous then "location based services" will really take off. The problem is: GPS doesn't always work, it isn't yet in every device, and isn't always enabled even if it is present. But the premise that passive location awareness...
• Google Considers "Anonymizing" StreetView In US
  Google's StreetView program has been shadowed by privacy concerns arising from the capture of license-plate numbers, people's faces and other potentially embarrassing images. To address these issues, Google set up a system where users could request images be removed. However arguably the embarrassment or damage has already been done by...
• Google Maps Balloon Now Contains Street View Image
  The Google LatLong Blog announced that when you do a search in Google Maps and click on a listing, they will now show, when available, a "street view" image of the location within the pop-up bubble. For example, a search on abigaels, new york, ny will return three results on...
• Google Previews Expanded Docs Roadmap In Michigan
  YourSearchAdvisor and TechCrunch report on a meeting sponsored by the Ann Arbor Chamber of Commerce last week for local businesses about forthcoming developments and enhancements for Google Apps and Docs. The speaker was Scott Johnston, former VP of Product Development at JotSpot, which was acquired by Google in late 2006....
• New Signs Of JotSpot & Google Wiki?
  JotSpot to replace Google Pages soon? from Googling Google reports recent activity spotted with some of Google's URLs. Tony Ruscoe wrote at a Google Blogoscoped Forum thread that http://pages-beta.google.com/a/google.com now contains the "service=jotspot" parameter in the URL. Google bought Jotspot in October 2006. Since then there have been rumors that...
• Google Online Storage Coming Within Months? Real Google Platypus Screen Shot
  Google Plans Service to Store Users' Data from the Wall Street Journal reports Google may be offering an online storage service within a few months. We have heard rumors of such offerings in the past, they go under code names as "Platypus," GDrive or Google Drive, and Google "My Stuff."...
• Facebook Modifies "Beacon" To Mollify Privacy Critics
  As we wrote yesterday, Facebook faced a furor from critics who argued its Beacon program went too far in tracking its users' actions on non-Facebook sites and broadcasting those back through Facebook newsfeeds. As of last night the company had decided to make changes in the advertising program to appease...
• Zuckerberg Lives, Is Sorry For Beacon | WebProNews,
• Danny Sullivan & Rand Fishkin Talk About Search Ads Vs. Facebook Ads
  Forget Facebook. Search Ads Are the Revolution from Danny Sullivan's monthly AdAge column talks about how search ads compare to Facebook's ads. That column is the topic in this week's SEOmoz's Whiteboard Friday. Danny sat down with Rand Fishkin at SEOmoz's office in Seattle to create the following video. Enjoy!...
• Join Search Engine Land's Facebook Page & Group
  Search Engine Land has had a group on Facebook for some time here, with nearly 1,300 members. Now we've added a Facebook page that you can join....
• Flickr Adds Picnik Web Based Image Editing Features
  The Flickr Blog announced the integration of the expected Online Photo Editing software from Picnik is now complete. Meaning, you can now edit your Flickr photos directly on the web, with a click of a button. Personally, I am very excited about this feature and hope to utilize it often....
• Google Launches New iPhone Interface
  I went to Google on my iPhone, and I saw a new interface. I then did some searches and saw that TechCrunch has a piece on it named Google Pre-Launches New iPhone Interface. Here are some pictures of the new interface from my iPhone:...
• German Pornography Site Calls Google A Porn Site Too, Urges Court To Block It
  Arcor to block Google from heise online reports Huch Medien, the operator of a erotic site Amateurstar.de, has filed in a German court to have Arcor -- Germany's second-biggest telecom company -- to block Google because Google Images is showing pornographic content without an age verification test....