Daily SearchCast, Dec. 12, 2007: Microsoft Buys MultiMap, What The Heck Is Google Universal Search & More

Back on its regular schedule, today's Daily SearchCast covers Microsoft Buying MultiMap, gets muddled up in the muddle that is Google Universal Search, covers AdSense getting scrollable arrows and more.

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Stories Discussed In The Show

  • Microsoft Acquires UK-Based MultiMap Mapping Provider
    Microsoft announced this morning that it has acquired UK-based mapping platform and consumer destination MultiMap. Deal terms weren't disclosed. MultiMap will reportedly operate as a wholly owned subsidiary of Microsoft but within the Virtual Earth and search teams. According to the press statement issued, MultiMap brings "new location and mapping...
  • Yahoo Does Deals With Cars.com, CNBC
    Yahoo Autos has swapped out previous partner AutoTrader and replaced it with a broader editorial content and listings deal from newspaper-owned Cars.com. It's unclear whether Yahoo's embrace of the newspaper industry had anything to do with the deal. But it promises more content and listings on the site and apparently...
  • Google Adds Gadgets, Roaming & Bad URL Help To The Google Toolbar: Version Five Is Out
    Google Blogoscoped reports Google released a new version of the Google Toolbar for Internet Explorer. The new version is version five and has new features like integration with Google Gadgets, a "roaming" feature to keep your toolbar settings on any computer you might use and navigation error handing features....
  • Google Adds Subscribed Links To Universal Search Interface
    Google Subscribed Links Integrated Into Universal Search from Google Blogoscoped reports Google has integrated subscribed links into the Universal Search interface within the search results. In the past, subscribed links, which is part of the Google Custom Search Engine initiative, would be listed in a green box at the top...
  • Google AdSense Gains Scroll Arrows, Lets You Slide New Ads Up
    There are dozens of reports across the web that Google is testing a new AdSense ad format that lets you scroll through ads by clicking on arrow buttons....
  • Google Turning My Maps Into Social Mapping Platform With Collaboration, Ratings And Comments
    After core search, without question Google Maps (including Earth) is the company's most successful and popular product. And lately Google has taken the product in very interesting directions. Among the most interesting things Google has done with Maps was the launch of My Maps in April of this year. Since...
  • Mahalo Adds the Social Graph to Search
    Everyone's been talking about how the social graph is the next evolution of search. Search 4.0. The next step forward after Search 3.0's blended and personalized search. Today, Mahalo is taking that next step and adding a social layer to their search results. Jason Calacanis, Mahalo founder, says that the...
  • High-Tech Christmas Cookies? Nah, Just A Google News Glitch
    A reader spotted a pretty strange story in the Google News Sci/Tech area. Mixed alongside stories about AskEraser, the Space Shuttle launch and "w00t" being crowned as word of the year was a recipe for Grasshopper Chocolate Chunk Cookies, the lead item for a cluster of Christmas cookie stories....

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