Daily SearchCast, Dec. 13, 2007: Congressman Asks For Google 101; Google Earth's New Vans In Space & More

It's ranty time, as yet another US congressman asks dumb questions about the Google-DoubleClick deal. Meanwhile, Facebook gets an ally against Google in the form of Bebo and what's with those Google satellite vans flying through space.

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Stories Discussed In The Show

  • Google And DoubleClick: The Saga Continues
    The relevant issues swirling around the pending acquisition of DoubleClick by Google are little understood by the public, pundits and even, it would seem, by Congress and the regulators charged with approving or disapproving the deal. Danny has written at length about the competitive implications of the deal. But privacy...
  • Facebook Opens Platform, Bebo Adopts It
    TechCrunch reports that social network Bebo launched its new Open Application Platform this morning in San Francisco. But the platform is an exact duplicate of Facebook platform based on Facebook opening up the code to third-party developers. (Here's the Bebo press release.) Bebo is part of OpenSocial, the competing Google...
  • Yahoo Local (Re)introduces Search Refinement, RSS
    When Yahoo Local redesigned in August of this year, it largely eliminated the left column of detailed filters and refinement capabilities that were one of its best features in my view. The statement from then Yahoo Local GM Jennifer Dulski (now CEO of Fatdoor) was that people weren't really using...
  • Live Search Maps Go To China
    According to the Windows Live Blog, Live Search Maps have launched in China. It's probably more accurate to say "in Chinese" because you can search the entire world rather than just China. (Screenshots below.) LiveSide has more....
  • Google Releases Updated AdWords Editor 5.0
    The Inside AdWords Blog announced the release of AdWords Editor 5.0, an upgrade from the 4.0 version. The new version has support for local business ads, a more advanced export filter, a save your searches feature, share your draft accounts with a draft account feature, a new splats section to...
  • Google Seeks To Turn College Students Into Local SEMs
    You've got to hand it to Google for creativity. It created the local business referral representative program to enlist stay-at-home moms, college students, and others to get better data about local businesses and build AdWords awareness. (I was told by Google that the response to the program had been strong.)...
  • Searcharazzi: Fathom SEO acquisition details
    The industry has been buzzing for awhile about private equity buyers that just might be interested in picking up some search firms. Here are the details on the acquisition of Fathom SEO by PromiseONE, a private equity buyer. Exclusive advisor Agile Equity gives these details * Fathom SEO sold to...
  • Women of Internet Marketing Wednesdays Part 30: 1 Year Birthday!, Search Marketing Gurus
  • CallGenie Buys Mobile "Ad Exchange" PhoneSpots
    Voice services provider CallGenie announced the acquisition of mobile content provider and ad exchange PhoneSpots. The mostly stock transaction was valued at $5.75 million and provides a range of new client relationships and capabilities to Canada-based CallGenie....
  • Learning SEO The Hard Way & The Beauty Of Contrast
    SEO strategy should be designed to provide optimal return within a given risk tolerance. If you can also plan for future changes while still having a good ROI in the current market then it makes sense to do so. But you can't always predict how search will change. When...
  • A Small Business Year-End Web Site Checklist
    The time of year when we make resolutions is fast approaching. I'm not much of a resolution-maker myself, but I'm going to suggest that small business owners make one. Namely, it's a suggestion that you resolve to fix up your web site and pay attention to things you might've...
  • Google Earth may give garden body clues, NEWS.com.au
  • Google Dresses Up Sponsored Links With Holiday Dividers Again
    Like every year for the past three years, Google has dressed up the divider bar between the sponsored listings and the free listings with something special for specific holiday searches. For example a search on christmas displays Christmas trees as the divider, as illustrated below:...

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