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Upcoming Seminars: Monetizing Social Search: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function - The Social Graph: The Key to Search Marketing's Future? - PPC Tips for Success: Building a Winning Account Structure

Stories Discussed In The Show

• Google Knol - Google's Play To Aggregate Knowledge Pages
  Move over Wikipedia, Yahoo Answers, Mahalo, and Squidoo. Maybe. That's because Google's testing its own service to let people build a repository of knowledge. In fact, knowledge forms the core of the service's name: Google Knol. Screenshot of Google Knol page (feel free to use this and those below, just...
• Mahalo Adds The Social Graph To Search
  Everyone's been talking about how the social graph is the next evolution of search. Search 4.0. The next step forward after Search 3.0's blended and personalized search. Today, Mahalo is taking that next step and adding a social layer to their search results. Jason Calacanis, Mahalo founder, says that the...
• Google Shopping: Google Tries For Shoppers Once Again
  First it was Froogle. Then it was Google Product Search. Then Google recently promoted product search to its home page. And now, Google's using "Shopping" in an apparent bid to drum up traffic. We covered earlier how Google Product Search was added to the navigation of Google. But now...
• More High-Level Housecleaning At Yahoo, Wireless Exec Leaves Google
  AllThingsD's Kara Swisher reports on two high level executive departures from Yahoo and about purges in the VP-heavy ranks at the company: "Next to go are VP of Media Engineering Bharath Kadaba and the higher profile Rachel Glaser, a senior vice president of operations finance." The piece speculates that more...
• Will Google Force Time Warner to Take AOL Public? (TWX), Silicon Alley Insider
• Google AdSense To Give Publishers Access To Review Placement Targeted Ads Prior To Ad Placement
  The Google AdSense blog announced they will be rolling out the "Ad Review Center" to publishers over the course of the next few months. The Ad Review Center will give publishers the ability to review placement targeted ads before they are displayed on publisher sites. Plus it will give publishers...
• Universal Search Comes To Google Maps -- Sort Of
  In something of a whimsical post ("Confessions of a search box"), the Google LatLong Blog says that photos, YouTube videos and book search results have been added and are now discoverable in Google Maps. The photos are from various sources, including Google-owned Panoramio and Flickr....
• Guge Vs. Google Chinese Court Hearing Begins
  Chinese Company Takes Google to Court from the AP reports the case between Guge and Google has begun this week. Beijing's Guge Sci-Tech Co. took Google China to court for infringement over their name. Guge Sci-Tech Co. registered the name on April 19, 2006 with Beijing Municipal Industrial and Commercial...
• Should All These Searches Be Forgotten?
  The big search engines released end-of-the-year lists that intrigue and entertain. They can also remind us of the fundamentals of search user behavior. Each year when we look back at top searches, we get to see what searchers are up to and take measure the strides in human development...
• Google's Webmaster Tools Adds More Diagnostic Features & Video Sitemaps
  Today, Google's Webmaster Tools have been updated with new diagnostic features that alert site owners to problems Google may have extracting content from pages. In addition, they've added Video Sitemaps. They've also added Hungarian and Czech to the 20 languages already supported. Below more about these features and how best...
• Flickr Launches Stats: Detailed Overview
  Flickr just announced the launch of Flickr Stats for Flickr Pro accounts. Who doesn't love stats? Now having them on my Flickr account makes me incredibly happy. Here is a detailed look at what Flickr Stats has to offer on the day it launched....
• Introducing the all-new Flickr Uploadr 3.0, Flickr Blog
• Yahoo Adds Integrated Shortcuts For WordPress Blogs
  The Yahoo Search Blog announced a new WordPress plugin that automatically creates Yahoo Shortcuts for the words you write in a blog post. If you mention a stock ticker, that word on your blog will typically contain a mouse-over effect that will display a Yahoo Finance chart. Or if you...
• Google's Solar Panel Project Helps Power 402 Dishwasher Cycles Per Day
  Garett Rogers reminded me of Google's Solar Panel Project, where Google installed about 9,000 solar panels at their headquarters to help power the offices. Google offers a status report of how much energy was generated from those panels. The latest reading says, "In the last 24 hours, Google produced 644..
• First Networking/Extracurricular Activities Announced For SMX West
  A couple weeks back we announced the Search Marketing Expo – SMX West agenda. Today's topic is the other really valuable and fun stuff -- networking. The networking begins with SMX Bash on February 25. This event is for All Access and Networking Pass attendees (check out what you get...
• Search in Pictures: Google, Ask.com & Yahoo Holiday Parties, Yahoo JetBlue Plane, Google Security Scooter
  In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more....