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Upcoming Seminars: 5 Ghastly PPC Mistakes to Avoid - SEM Agencies and Reporting: Best Practices for Success

Stories Discussed In The Show

• An Apology To Wired & The Search Marketing Community
  On Friday, Search Engine Land published a piece about the Wired How To wiki, and how easy it was to gain a link from it. Our piece -- which I gave the go ahead to -- generated some serious spam issues for Wired, generated discord within the search marketing community,...
• The SEMMYS Launch, The Whineys TBA - Sugarrae
• Maturity is Knowing You're not All That, John Andrews
• Sour Grapes and Bad Vibes Fester in the Search Marketing Industry, Cre8PC
• There's No Such Thing As A Worthless Link
  With certain linking strategies under fire and others frowned on by the search engines, I thought I'd focus on what links do count and share how and where I find them. The short answer to the question "what works" is: they all do. All the link building tactics we're...
• Google Directory Update Showing "Real" PR Scores?
  Google PageRank Directory Clanger by Andy Beard informs us that Google recently pushed out an update to the Google Directory on the 8th of January. What that means is that Google pulled the most recent ODP RDF dump file and updated the Google Directory with that file. But more importantly,...
• Wireless Spectrum Bidders Approved, Auction Begins January 24
  The US Federal Communications Commission has approved 214 "qualified bidders" for the forthcoming 700MHz wireless spectrum auction. Among the bidders are Google and wireless carriers AT&T, Verizon and MetroPCS. According to this Bloomberg report, the government expectation is that the spectrum licenses may raise as much as $15 billion....
• Yahoo's Senior VP Of Entertainment Business Leaves
  Another Media Exec Leaves Yahoo from the New York Times blog reports Vince Broady, a senior vice president of Yahoo's entertainment business, is leaving the company. The article shows how media executives at Yahoo have been leaving one after another. Maybe it is Yahoo streamlining? Maybe it is a difference...
• Elite Retreat 2008 April 3-4 San Francisco, ShoeMoney
• Google Pet Video, LOLCats and SES New York Mystery, Search Engine Watch Blog
• SMX Social Media '08 Registration Open - West Coast Edition, Search Marketing Expo Blog
• Microsoft and MediaCart Bring Ad Targeting To Grocery Store Shopping Carts
  I can imagine two possible consumer reactions to MediaCart, a smart shopping cart that offers video displays, personalized services and targeted advertising to shoppers in retail stores: amazement or horror. Microsoft has teamed up with MediaCart to offer in-store ad targeting that is both behavioral and takes the concept of...
• Google "Online Marketing Challenge" Has 724 College Teams Signed Up To Be Local SEMs
  The Google Online Marketing challenge seeks to turn college and business school students into search marketers (in most cases local). We wrote about it when the program was announced. Google says that there are now 724 teams in the US (two weeks before the competition begins) and there appear to...
• Google Maps Being Used To Engage Political Volunteers, Activists
  Google has been showcasing its primaries mapplets, which offer results breakdowns by candidate and county, as well as other information (e.g., video). The Google LatLong blog now posts about how the candidates, campaign staffers and other third parties are using the Google Maps and Maps API to showcase their messages...
• Google Writes Google Sitemaps FAQs
  The Google Webmaster Central Blog has posted a Sitemaps FAQs blog post. In this blog post, Google responds to some of the most asked questions on the Sitemaps protocol and how Google supports it. Some of the questions include:...
• 7 Tips To Win The Social News Beauty Pageant
  How can you increase your chances of appealing to an average Digger, Stumbler, or other social media user, and actually get them to vote for your content? Consider this quote from John Maynard Keynes, British born economist responsible for Keynesian economics, who explains how markets work by making an...
• 20 Awesome Images Found In Google Maps
  The introduction of satellite images into map search interfaces has excited both virtual sightseers and local app developers. Further innovations like Google's Street View have caused consternation from privacy advocates while further pumping up the buzz about online mapping. In 2008, we can expect further innovations that stretch the...
• Macworld 2008: Spending hours in the cold waiting for Steve Jobs is Googler tradition, Valleywag
• MacWorld Highlights: Steve Jobs On The Future Of Mobile
  What does mobile computing, that online all the time phenom of the future, look like, and how soon will we have ubiquitous mobile search? Apple Chairman Steve Jobs offered some serious clues in his keynote address here in San Francisco at MacWorld this morning....
• Hungry For Yahoo? Feed Yourself From Ya-Hoo! Baking Co.
  Did you know you could get some tasty food from Yahoo? Well, not Yahoo the search company, but Ya-Hoo! the baking company at YahooBakingCo.com. Notice, part of the Ya-Hoo! name is the exclamation point at the end. The main difference between Yahoo! and Ya-Hoo! is the hyphen separating "Ya" and...