Daily SearchCast, Jan. 24, 2008: Digg Revolt (Again); Microsoft's Political Search Site; Search Bowl Quiz Cometh & More!

A change to the Digg algorithm has Diggers in an uproar. Microsoft turns to politics for its latest test site. Search, recession-proof? Customizing your Ask.com home page and more, in today's show!

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Stories Discussed In The Show

  • Digg Updates Algorithm - Digg Community Revolts
    Two days ago, Digg went down for a short while while changes were being implemented in the system. While nothing was immediately apparent, Brent Csutoras noticed some slight changes, and after several hours, a bigger trend emerged: the algorithm had changed and you needed a lot more votes to hit...
  • Leveraging Social Media Sites To Increase Search Visibility
    Traffic from socially driven news sites has been called many things. There are people that love it and call it a godsend (SEO 2.0), and there are others that hate it and think that it's useless. Regardless of what you think, there is no doubting the fact that online marketing...
  • YouTube Readies For "Super Tuesday" With Mapping Site
    Google has been plotting election results from the US presidential primaries on maps. Those maps have included candidate and news videos. But now for "Super Tuesday" (February 5) Google is doing something somewhat more ambitious over at YouTube -- call it "Super Tubesday."...
  • Politically Tinged Promotion For Live Search
    Microsoft has launched another would-be viral online campaign for Live Search that conceptually mimics the earlier Ms. Dewey campaign but is politically themed for the election year. The site is called Left vs. Right and (probably) takes its inspiration from the old Saturday Night Live skit point/counter point, featuring Dan...
  • Day 2: Search Stocks & Is Search Recession Proof?
    Let's do the stock thing again. As with yesterday, the chart above shows Google (GOOG), Yahoo (YHOO), Microsoft (MSFT) against the NASDAQ, over the past month. The key difference is that while the latter three stabilized, Google kept dropping. That leads some to wonder if search is going to...
  • Google Gets Demographic Targeted, But Didn't They Already Have That?
    Today Google announced that you can demographically target ads showing up on its contextual network as part of a new beta test. But back in 2006, Google rolled out what seems to be exactly the same feature. In 2006, Andrew Goodman noted that targeting was added. It allowed for these...
  • Google Health Close to Launching?
    Philipp Lenssen and Tony Ruscoe at Google Blogoscoped have noted that the login page for Google Health is now live, although the service itself is not (and www.google.com/health currently redirects to the Google Coop page about health). Gabriel Stricker, Google spokesperson, told us: "We're very interested in working on products...
  • Hyper-Local "News" Site EveryBlock Emerges
    EveryBlock is a new local "news" site that seeks to answer the question, "What's happening in my neighborhood?" It aggregates data and content from a variety of sources and currently covers three US cities: Chicago, New York and San Francisco. EveryBlock competes with Outside.in, YourStreet and Topix to some degree....
  • Think You're Successfully Flying Under Google's Radar? Think Again.
    Have you been trying to "fly under the radar," engaging in activities outside of Google's guidelines but subtly so as not to get caught? More and more SEOs are moving into this dangerous territory as the guidelines continue to broaden (prime examples of which being the expanded definition of...
  • Customizing Your Search With Ask.com
    Don't like the backgrounds available on Ask.com? No problem. Now you can upload any image you want. For instance, maybe you'd like this one! The new background feature is part of the skinning ability launched as part of Ask3D last year. The other engines offer some customization features as well....
  • SMX Search Bowl: Nominate Search Marketers To Take On Search Engines In Quiz!
    For years, a conference idea banging around has been a trivia quiz involving the search engines. For our SMX West search marketing conference this Feb. 26-28 in California, we've got it happening! SMX Search Bowl will have teams from Ask, Google and Microsoft competing against each other to test...

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